Augmented Reality Rocket Racing

Though the commentator says at the end of this video that Rocket Racing combined with an augmented reality experience may be the 1st "participatory spectator sport." I'm not sure I agree his claim. (Note: e.g. there have been all sorts of interactive SMS football stadium experiences and we're not even mentioning interactive signage in Times Square.) This, however, is certainly the first AiR experience I know of and it's pretty fantastic!  -- Tracy Swedlow Editor [itvt]