ekw23's blog

IBC 2011 Trends: Social TV

Clearly, the second screen is closely tied to the idea of social TV. Each week sees new social TV announcements, with startups like Umami and Bluefin Labs entering the social TV space. And it’s not just little companies exploring this area - broadcasters like the BBC, NBC and ABC are all extending their digital strategies to include social. Social TV is here and it is happening now; social media networks such as Twitter and Facebook...

Is there a place for social TV recommendations?

Social recommendations are becoming the hot topic of the day; New TV apps are appearing left and right, claiming social recommendations are the saviour of TV. The goal of a recommendation solution is to get a user to take a tangible action- usually watching a new show, expanding their viewing habits. Recommendations are deployed to add depth and variety to a viewer’s habits, increasing satisfaction. So are social recommendations any good? We all love recommending...

TV of Tomorrow in Review: content discovery, targeted advertising and the death of the STB

The TV of Tomorrow Show has just wrapped up an action-packed two days. This annual global gathering for executives, technologists and creatives working in the interactive and multiplatform television industry was the place to be this week. In case you missed out, here’s a quick run-down of what people were buzzing about during the show: Content Discovery There were a lot of different approaches to programming discovery‐ ranging from social media, to AI, consumer-facing, and...

Moving Beyond Recommendation Engines: Why there is no silver bullet for content discovery

These days, there is more TV and video content available than ever before- viewers can download, stream, watch, and record just about any TV show they want. Yet with no way to filter available content, viewers are struggling to cut through the clutter and find interesting TV shows. In 2010, 90% of all Europeans either occasionally or frequently found that there was nothing to watch on TV, despite all the content available. As a result,...

White Paper: Online TV Guide Optimisation

Creating an online TV guide has become an increasingly popular and profitable strategy. Providers have found that TV Guides create a sticky page that visitors will return to time after time, enabling highly effective monetisation opportunities. Although we have become familiar with the move of TV and print content online, TV guides have often been left out of the discussion, despite being one of the integral elements of the TV experience. Guides are an essential...

Social TV: Tweeting Behaviour Varies by TV Genre

Social TV is being touted as the next big thing, and millions of consumers are jumping on board, and TV operators are finally starting to pay attention. In The US, it is becoming increasingly clear that Twitter has become a force that is drawing viewers back to live TV – especially for major TV events. According to Robin Sloan from Twitter, tweets only really happen during the live event; "As soon as a new episode...

How to Overcome Barriers to Personalised TV

Turning on their TV, viewers are greeted by thousands of shows and hundreds of channels. This is an overwhelming level of choice ; when viewers watch TV they want to relax. Instead, viewers often end up flipping through hundreds of channels looking for something relevant. Enter personalised TV. The idea of personalised TV is to present each viewer with the exact content that suits them- so they aren’t faced with thousands of TV shows and...