IntoNow Acquired by Yahoo!

IntoNow: iPhone App listens to TV


The News: We are  hard-working on the TVOT show, so am not able to write this story up entirely until later. Want to get the word out, however, so am posting the press release below. Congratulations to Adam Cahan, the CEO (who will be CEO of IntoNow for now and VP product and technology eventually) for selling the company in a record 12 weeks post-launch (or so he reported to us).

[itvt] Context: This has a lot to do with the "new" trend towards synching up the secondary device (smartphones and tablets) to the TV screen - something that was very popular in the early years of the ITV industry known as "2-screen" or "synchronized TV." AT the time, only the PC was used (oftten Flash apps), of course, to sync, and that went away for a few years. But, that's all changed now. It's coming back with a vengenence with ACR technologies and other type of tech that can sync programming or recognize a device in the room through watermarking, fingerprinting, etc. IntoNow has been especially "buzzy" post-launch as a B-C offering. We've covered them, so be sure to read all the articles we posted about them. Question: Will the B-C strategy be more successful for companies or the B-B? We'll have to see.

At TVOT: We'll be covering all of these things and inviting most of the companies (including Yahoo! and Adam Cahan at IntoNow) who are pursusing this strategy (manufacturers, platform and software developers, broadcasters) to the TV of Tomorrow Show May 17-18. Don't miss it.

- Tracy

Yahoo! Acquires IntoNow; Technology Allows Users to Find, Discuss and Follow their Favorite Television Programs

SUNNYVALE, Calif. – April 25, 2011 -- Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, today announced the acquisition of IntoNow. Launching in January 2011, IntoNow has built a platform and companion TV application based on real time indexing of television that deepens the connections between audiences, television content and advertisers. IntoNow has indexed more than five years of US based television programming, creating a rich database to build video discovery and programming experiences. IntoNow is able to identify content down to the airing, episode and time within the program as well as provide program information and links associated with it, all within a matter of seconds.

“Relying on social channels as a means for discovering content – whether it’s on a PC, mobile device, or TV – is rapidly on the rise. IntoNow’s technology combines the ability to check-in to what a consumer is watching, engage in conversations, and find related content,” said Bill Shaughnessy, SVP of Product Management and Product Marketing at Yahoo!. “The IntoNow application the team has built clearly demonstrates the opportunities the technology presents across Yahoo!’s network, especially in regards to our video content, search, mobile and Connected TV experiences. We are excited to have the IntoNow team join Yahoo! as we continue to build out these experiences.”
The addition of IntoNow will enable Yahoo! to provide enhanced media experiences and video programming, bolstering its social engagement across the Yahoo! network and on all screens. IntoNow users are able to easily engage with friends around the shows they enjoy most. IntoNow helps people discover new shows, discuss favorites with friends and learn more about them, and provides recommendations for what is currently airing based on their interests and those they are connected to. The application is also integrated with Facebook, Twitter, iTunes and Netflix to enable more sharing and information gathering.

“IntoNow has built a unique way for people to engage with each other around the content they enjoy,” said Adam Cahan, CEO of IntoNow. “Companion applications and devices are changing the way we interact with TV in significant ways. The IntoNow team is excited to be joining Yahoo! to help create new consumer experiences and to be part of Yahoo!’s global scale and reach.”
Financial terms of the transaction were not disclosed.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom ( or the company’s blog, Yodel Anecdotal (

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