[itvt] Tribute to Steve Jobs - Passes October 5 - Was 56

Apple iPad: Steve Jobs Keynote Jan 27 2010 Part 1

Steve Jobs died today, October 5, 2011. He was a very young 56. Geniuses always seem to die young.  I met him a few years ago when I was attending the D&AD Awards in London. He was sitting at the table next to me and with Jonathan Ive, the great art director at Apple. They were being honored for their work.

After the event was over, I went up to him (there were thousands of people), and introduced myself (couldn't miss that opportunity) and began to ask if Apple planned to pursue an interactive television strategy at some point - as they seemed to be in a position to do so, but hadn't announced anything. This was PRE Apple TV and PRE iPad! After a pause, he said gruffly, "No" and then walked away. Of course, Apple TV came out about a year later and other products like the iPhone and iPad (see above) followed soon.

He definitely had a reputation for being difficult: people always groused about him whenever his name came up and then praised him just as swiftly - just like I'm doing here. But, I'm sad today. I know he wasn't particularly friendly to me - someone he didn't know - but I truly respect his work and passion and will be forever grateful for these new devices and how wonderful they are to use and how much they have improved my life and everybody else's.

The iPad, for example, has revolutionized the broadcast TV industry and brought new life and vigor to developments in the Interactive Television market and community!! Hell, the MSOs (cable, satellite and telco) launched iPad apps on the device this year, which essentially moved them from the stationary set-top box 20th Century into the connected mobile 21st. Old terms like "2-screen" and "synchronized" have come back into fashion after being dormant for several years and an application for the "companion device" is now a "fact on the ground" for every show on TV. You can't begin to launch an ITV multiplatform campaign without considering the iPhone and the iPad. There is still so much to do to bring rich, immersive, useful, exciting, synchronized interactive television experiences to the iPad / tablet platform, however. I can't wait to see what happens in the years ahead. We're certainly watching it here at [itvt].

Steve Jobs' door is now shut, but he opened many, many more for all of us.

No hard feelings, Steve. Enjoy the view!

Post Script: One problem: I am still confused, however, as to why Apple never lets executives speak at conferences. Was this a Steve policy? I hope the post-Steve Apple era allows its executives to participate in the larger tech community.

-- Tracy Swedlow, CEO, EIC, EP InteractiveTV Today [itvt] & The TV of Tomorrow Show