KrystelleLorraine's blog

First Social TV Network

October 10, 2011
This is your opportunity to not only to be social online and on your phones, but also on TV! Taking Social TV to a completely new level, YouToo, formerly ALN, is the very first network to be dubbed the "first Social TV network." Up until now, Social TV has included conversations online with computers, mobile devices, and tablets. YouToo expands your ability to netowrk with other fans of the show you are watching by selecting 15 seconds of submitted video to showcase a viewer's answer to a given question on national TV.

Facebook Takes a Hint From Google+

August 29, 2011
Facebook has made some new changes in the past few days and the new system seems a bit familiar. Facebook changed the way that a user updates their status messages and the options that user has when updating. One obvious addition, is the choice to decide who receives your updates. You can chose to update the "public", or all of your friends, or select a "list" that you have created to make the status more...

Social TV Summit 2011 "Best Social Ideas"

August 24, 2011
If you weren’t one of the lucky 150 top level executives invited to attended The Social TV Summit last month, I am here to give you the scoop. The event occurred, not surprisingly, in a place which has housed many key players of whom have shaped the evolution of Hollywood. The Bel-Air Country Club was the perfect place for a summit dedicated to the discussion of Social TV and the opportunities Social Media is providing...

iPods, & iPads, & iPhones… Oh My!

August 24, 2011

The New Job in Hollywood: Social Media Producers

August 24, 2011
Social Media Producers, “Are You Ready For Your Close-Up”? That’s right, folks, there is a new Producer in town. We’ve seen many news corporations, from Washington D.C to Sacramento, add this job title to the list, but now Hollywood, Networks, and Studios are embracing the new (and very important) job and the people who can fill those enormous “Social Media” shoes. Meet the Social Media Producer: responsible for working with the Networks, writers, talent, and...

Social Media Fatigue

August 24, 2011
Facebook, Twitter, Tumblr, Flickr, YouTube, Metacafe, Friendster, Foursquare, Google+, LinkedIn, StumbleUpon, not to mention Social TV apps: GetGlue, Miso, Tunerfish, IntoNow, Philo… the list just goes on and on. With all of these existing and emerging social networking sites, how do we find enough time in the day to be socially active AND eat, sleep, and LIVE?! There is a new type of exhaustion that the world is feeling and it is being dubbed: Social...

The Unhealthy Relationship Between Social Media & Sitcoms

August 24, 2011
I must say that, as a comedy girl myself, I can’t wait until the day that Sitcoms have fully embraced the way the internet and social media are changing the game of TV. I think for the case of TV, it is easy to see how genre shows, such as ‘True Blood’, reality show, such as ‘Basketball Wives’, and competition shows, such as ‘The Voice’ can integrate social media in a way that is extremely...

5 Levels of Engagement on Social Media

August 24, 2011
Katie Paine, CEO of KDPaine & Partners talks about the new wave of what companies look for when selecting where to advertise and classifies “consumers” into 5 levels of engagement based on how the individual interacts on social media:

Searchers- People who just scan online resources to find information. They aren’t users of social media. Lurkers- People who are passive in the social media world; they watch, but never participate. Casuals-...

Webseries & Those Who Monetize Them

August 24, 2011
I heard Peter Hyoguchi, CEO of Strike.TV speak this past weekend and I found it fascinating to hear what he had to say about web-production in this new media era. Strike.TV is an internet television website that was created during the “Writer’s Strike” that started in 2007. Strike.TV provides a network of original content from some very big names in the industry. Below I have included some of the highlights of Hyoguchi’s talk about web-production...

Entertainment Companies Want to Influence the Influencers

August 24, 2011
Have you heard of Klout Perks? If you want to receive free swag from your favorite tv shows and movies, then you should acquaint yourself with Klout Perks. According to the Klout Perks website, “99% of consumers trust peer recommendations, only 33% trust ads.” That is why companies are starting to reward their top social influencers with free swag. Companies like, Nike, Audi, Universal, Turner, Virgin America, Disney, HP, P&G, Subway, Fox, Paramount, and many...

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