Legacy TV Leaders Not Incentivized To Change

Swartz On The Current State Of TV

The legacy leaders in television have made it clear they are not incentivized to change their business models according to Ashley J. Swartz, CEO & Founder of Furious-Minds.

Even as audiences continue to voice their desire for a la carte options, industry leaders still act surprised by these demands, point in case Charter’s CEO response to his customers increasing demand for broadband only service.

“This is not an industry of limitless price elasticity and consumers will not pay for services that are mediocre, especially when they can find it in other places,” Swartz says. “Audiences behaviors are changing faster than we can keep up, and we need to stop reacting and whining, and start to get ahead of the curve.”