Will Keller's blog

2012 Olympic T-Commerce Medal Results: Bronze, Silver and Gold!

August 09, 2012
As NBC's ratings attest, the network is bringing home the gold in terms of total viewership. So with all those eyeballs, how are first and second screen companion apps doing in terms of monetizing t-commerce ? Well some never even entered the competition, others are in training and a select few are bringing home the medals. Here's how I score the field. Watch with eBay Wins Bronze I'll say from the start that your judge...

8 iTV Video Demos from TVOT 2012

June 25, 2012
If you weren't able to attend TVOT 2012 in San Francisco or attended but didn't have time to check out all the vendor demos, no worries. I made the rounds for you asking the simple question: "Show me the latest." So from ACR second screen apps to hybrid technology which blends single and dual screen approaches to play along games to t-commerce, here are all the video demos. I've kept each to 1 - 2...

5 iTV & T-Commerce Highlights from TVOT Day Two

June 18, 2012
The second day of TVOT 2012 in San Francisco was as informative as the first. Plus I had a chance to check out the many companies that had set displays. Here are my highlights along with a video demo. 1. What Viewers Want Per ZeeBox: In his conversation with Tracy Swedlow, Anthony Rose, UK based ZeeBox co-founder and CTO, let us know that ZeeBox - a second-screen companion app - should be headed stateside in...

7 iTV & T-Commerce Highlights from TVOT Day One

June 13, 2012
An informative, packed first day at The TV of Tomorrow Show 2012 in San Francisco where, my predilection for t-commerce aside, TV shopping was truly front and center. Here are the highlights that landed in my mental shopping cart: 1. PayPal is All-In: PayPal announced a raft of deals, most importantly with Comcast and TiVo. During his fireside keynote with Tracy Swedlow, TVOT founder, Scott Dunlap, PayPal’s VP of Emerging Opportunities / New Ventures emphasized...

4 More iTV Demos from The Cable Show + Conan O'Brien Bonus

June 07, 2012
This year's Cable Show in Boston was a great opportunity to check out interactive TV demos right on the show floor. Here's another set of videos on everything from video streaming to social TV to t-commerce. For more video demos, see my blog 5 Interactive TV Video Demos from The Cable Show 2012 and check out my YouTube channel iTVcommerce . In addition to the NAGRA demo, here are four more iTV demos plus the...

5 iTV Video Demos from The Cable Show 2012

May 29, 2012
Last week's Cable Show in Boston was a great opportunity to check out first-hand interactive television demos on the show floor and hear perspectives on iTV from industry leaders. Here are links to the videos I took that are proving most popular on my YouTube channel iTVCommerce . 1. Demo of Ericsson Multi-Screen Ecosystem at Cable Show 2012 2. Demo of SocialGuide Intelligence at Cable Show 2012 3. Conan O'Brien Interviewed by Piers Morgan on...

Conan O'Brien on Social TV Strategy at The Cable Show 2012

May 23, 2012
Here's the video I mentioned in my earlier blog where Piers Morgan interviews Conan O'Brien. Conan is very articulate on the evolution of his social TV strategy. This video is a bit longer than what I usual post but worth your time if you're interested in social TV - and who isn't? Will Keller, President, Interactive TV Commerce , is the go-to guy for t-commerce sales strategy and execution. For more iTV insights, subscribe to...

Six iTV Themes from The Cable Show 2012 - Day Three

May 23, 2012
The final day’s action shifted from the exhibit floor to the General Session, featuring a great interview by Piers Morgan of Conan O’Brien, and a first-rate session on Social TV. 1. Conan O’Brien isn’t just funny, he knows social TV. Conan explained that a few years back when he decided to embrace change (we all know the story), he also decided to embrace social media as a strategy to engage his amazingly loyal core of...

Four iTV Themes From The Cable Show - Day Two

May 22, 2012
With The Cable Show in high gear, I started the day early and went straight through to closing. Here's a snapshot of key iTV points made by one or more industry experts during the day. 1. Putting viewers in control of how they engage logically leads to giving them a choice of screens on which to engage. Softel's CEO Sam Pemberton underscored this during my one-on-one meeting with him as well as in his demo...

Cisco's Videoscape Voyager Vantage Video Demo at Cable Show 2012

May 22, 2012
Will Keller, President, Interactive TV Commerce , is the go-to guy for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce .

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