Zachw945's blog

Positioning the Emerging TV Marketplace: Social, Connected And Multi-Screen.

It’s amazing to see the changes that have occurred in the TV industry. Just a few years ago we were evangelizing a plethora of new methodologies and platforms that had just started picking up steam with buzzwords flying off our tongues quicker than most people skip through a slow commercial. Social TV since then has seen some amazing integrations, Broadcast interactivity can be found across the multiscreen space, and smart TV has seen some pickup...

Contrarian Views Ahead: Social TV and Connected TV Advertising

Corporate/Industry cheerleading. We all do it and it’s usually done for good reason. There is a reverse however, to whatever we cheerlead. My recent articles have all taken some contrarian viewpoints to certain aspects of the emerging TV industry in regards to social TV research, connected TV and social TV advertising, this article is no different. I personally am a staunch proponent of the mass innovation that is currently occurring. That said, incorporating some reverse...

Social TV Research: Engaging The Full Story Through Advertising Lessons.

Part 1: I’ve made the claim several times that when we research the effects of social media on television there are some lessons to be learned from the Ad world that are not always strictly related to advertising. These lessons provide key insights that should be studied by broadcasters, Apps, research firms and the ecosystem at large. The reason I make this statement is that all too often we try and evaluate social TV and...

Overcoming The challenges of Multiscreen Ads– Social TV Advertising Part 4

In the last piece I went over a variety of ways in which to utilize social TV in to advertise and embrace new potential commercialization solutions for this growing landscape. What strikes me as the most compelling at current is theability to tie in all screens and create ad formats that extend beyond the reach of any individual elements. Like all great potentiation equations 1+1 can, and should, equal three. Especially when it comes to...

Multiscreen Ad formats: Social TV Advertising- Part 3

We will continue our deep dive into Social TV monetization and advertising in this 3rd segment (to find the first two check out the never.no blog and check out the never.no social TV platform while there...). I'll chat on some directly monetizable elements that social TV can provide to content providers as well as advertising benefits for brands and agencies. We hear the term Social TV and Social TV Advertising quite often, yet rarely do...

Engagement and Re-Engagement: Social TV Adertising and Monetization

If you followed the last post (found here ), you’ll remember that I said that there are many methods of monetizing Social TV we are exploring here at Never.no . Some of these are direct…which, keep waiting…I will REALLY delve into deep quite soon. That said, many elements are indirect, of which viewer engagement is of extreme importance to chat on. While we spoke last time about how social share can drive eyeballs in real...

Social TV Advertising And Monetization Elements

Part 1: Driving revenue via Social Share If there is any question that seems to be playing on repeat these days, it’s "how do we monetize Social TV?" It is pondered and asked regardless of platforms and mediums, whether we are talking about companion apps, traditional 2nd screens or connected TV. The bottom line is that when we talk about digital socialization around television, there is a gap of information as to how we can...

Emerging Television: Social TV And Participatory Psychology

Understanding the true nature of Social TV and Participatory television is a lot less about technology and a lot more about psychology and sociology than most folks tend to realize or evangelize upon. Reading the media lately, we hear a lot about differingSocial TV trends that whilst all true, are lacking a very crucial understanding of the behavioral background needed to capitalize upon these trends, which we’ll touch upon here (You lucky devils). At never.no...

Blendable Reality: New Formats to move above and beyond Social TV

This is another piece I’m syndicating straight from the Never.no blog, who is leading the Social TV and “Blendable Reality” space. If Content is king and data is queen, surely interaction and socialization must be the other two members of the television royal family. I’m not yet making an interlude into anything even digital related, but expressing a truth that has been around for decades, way before the ‘Social TV’ phenomenon we know and love today.

Long Live Linear: Social TV And Participatory Television.

I thought for my first blog on the behalf of Never.no at (www.never.no ) whom,I believe is leading the social TV space, I would tackle a small topic. Ok, that might not be true, but at the least, I have changed my title from "Take That Henry Blodget at Businssinsider" to the current "Long Live Linear: Social TV and Participatory Television". Over the past few months there has been a great debate in TV-land. Is...

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