Blogs

NAB Show: Connected TV, Advertising And Mishaps

I’m writing from Vegas, where the original intention of this post was to bring to light some tangible and interesting insights and data-points from the opening day of the National Association of Broadcasters Show and the Connected TV Marketing Association’s experiences. I had planned to discuss Connected TV, the shifting world of broadcasting, and how content and advertising is rapidly changing. The truth is that I didn’t even step onto the conference floor today. I...

It really is not just about second screen or social TV for that matter.

Over the last few weeks I have been doing a great deal of listening and generally observing the space we have come to know as social media. There have been a great number of conferences in the first quarter of 2012 dedicated to second screen and digital media. The first event I attended this year that was actually specifically for social media was the SMWF (Social Media World Forum) at Olympia, London. Following the SMWF,...

5 Key iTV Observations From Cable Interacts Conference

Here are my 5 key interactive television marketing observations from the Cable Interacts: Crossroads For Innovation conference in NYC (4/5/12), produced by Craig Leddy of Interactive TV Works: 1. MSO Regional Ad Interactivity Becoming Routine: Comcast's Mike Ortman noted that Comcast Spotlight has completed 1,700 campaigns (EBIF) with 4.5 billion impressions and is currently available in 15mm HH and 50 DMAs. Average interaction rate stats: RFI 0.08%; linear to VOD 0.19%; remind / record 0.19%,...

Interactivity Changes Radically – Is Embedded Middleware DEAD?

The Companion Screen is being exploited as an interactive device…It is an easy route as it is naturally connected to the Internet by WiFi…accessing WWW pages. So we can see Broadcasters & Network Operators and those that produce TV Content exploit this easy access to another device. Broadcaster and Network Operators use their existing IT infratructure to create portals and they have the Companion Screen ‘connect’ during the transmitted show! Therefore - Easy, Low Cost...

3 Points on March Madness Interactive Television Marketing Strategies

I knew March Madness was truly on when I ended up at a concert sitting next to a work colleague who was watching the game on her iPhone via Turner Sports' March Madness Live app. This was topped only by her admission that she and several other Kentucky Wildcats fans streamed a game during a friend's wedding reception. Enabling TV Everywhere for sports fans obviously increases viewing. This makes sense given the DVR downside of...

Connected TV And The Converged Living Room: Calls For Redefinition of Content And Advertising

At lot of the work we do at CTV Advertising tends to be greatly impacted by predictive analysis of trends within the emerging TV landscape for both advertisers and content owners. We take in an incredible amount of expert opinion and advice in these regards that is often on point, but equally, many that falter no matter the level of expertise distilled from. Today, I want to highlight two opinions that while widespread, need further commentary on their accuracy. People want to come home and just turn on the TV and zone out. It’s a lean back experience.

Déjà vu all over again?

As an Angeleno and a baseball fan, I’ve always been a one-team man. But even though I’ve bled “Dodger Blue” for as long as I can remember, I’ve always been able to appreciate the on- and off-the-field personalities of some of the most notable figures. Yogi Berra’s one of those guys. It was always easy to see past the Pinstripes and smile the minute he opened his mouth. No matter how wrong it sounded, Yogi...

4 End Goals that Rovi's new TotalGuide Shares with Dual Screen iTV

With Rovi's recent announcement that its TotalGuide will be on yet more connected TVs - specifically on Panasonic Viera Connect platform televisions headed to Europe - I thought it was a good time to take a look at Rovi's second generation TotalGuide , expected to be released next quarter (Q2 2012). First, check out my video of Rovi's Richard Bullwinkle demonstrating TotalGuide G2 during our meeting earlier this year at CES. What struck me most...

If They Can Find It, They'll Watch It.

Whenever I watch the “Kitchen Sync” or “OTT Monitor Minutes” reports by Colin Dixon, the well-regarded senior partner from The Diffusion Group, I come away with a nugget or two of insight that makes me think. We don’t always agree. I had to differ when he implied that interactivity should be on the second screen, not on TV, in this report on Canoe Ventures. But when Colin’s group issued a report on video-on-demand this week,...

Pages