Blogs

Congratulations to John P. Roberts on Birth of His Son!

ITV veteran, John P. Roberts , SVP of Digital Content & Cross-platform Entertainment at The Hub , contacted us to tell us his good news. John and his wife, Christie, have had their first child called Jason Patrick recently on February 28th at 1:53 AM! He weighed weighed 7 lbs. 9 oz. We're very happy for you!! -- Tracy Swedlow, [itvt]

Psychological Constants In Connected TV And 2nd Screen marketing Experiences.

Psychological Constants In Connected TV And 2nd Screen marketing Experiences. We live in a multi-screen world. No matter what developments in the short term future occur, we will most likely continue to utilize a myriad of screens for a plethora of needs. Now, as this screen-filled world grows there is quite a bit of debate on any and every possible topic when it comes to television and entertainment across connected devices. I tend to hit...

Smart TV the Reality of the 80-20 Rule!

In Consumer Electronics vis a vis the General Public all the 'Tech Specialists' of the world assume that everyone understands technology the way they do. The world is naturally more sophisticated, people are more tech savvy and there is definitely a trend towards a better understanding of a very complex TV world but fundamentally we must not believe all the hype. Most people do not understand television technology (80%)! Even High Definition is confusing to people. In fact a recent report in the Telegraph regarding real transmission quality amongst the UK HD broadcasters only highlighted that the average consumer is being duped…by the very industry that is selling the new technology dream.

3 Reasons To Watch Out For Watchitoo's Video Collaboration Platform

The "television" in interactive television these days too often seems to be secondary to "interactive". We're all about interacting with Facebook and Twitter and advertisers and second screens. Watchitoo, a NYC based start-up, brings "television" back front and center with it's multistreaming collaboration platform. I recently met with the Watchitoo team in NYC to talk in depth about their strategy and to get a first-hand look at Watchitoo's features. 1. Video Dominates: At CES the...

The Ecosystem May Not Be Sick, but It’s Not Well

Maybe it’s just me, or maybe it’s just the past few weeks, but this New Media landscape is starting to look like “ Arrested Development .” It seems like everybody wants a piece of the other guy’s action, and nobody’s happy unless they’re finding a way to get the upper hand. I had no sooner gotten over David Streitfeld’s piece in the New York Times last week about how nobody—not Google, Facebook, Apple or Amazon—will...

The Great Connected TV Marketing Debate: Smart TV Or Less Big Screen Intelligence?

One of the most exciting elements of working in emerging technologies and new media is in trend prediction. (or sometimes predication) Deciphering consumer trends and behavioral directions to ascertain a variety of patterns that deeply affect business initiatives provides both challenges and opportunities. One exciting facet of these predictive endeavors is in watching various opinions arise by differing experts as to where/how the chips will fall and affect the marketplace. One argument that I feel...

4 Places Coincident Wants to Take Dual Screen iTV Campaigns

FROM WEB VIDEO TO DUAL SCREEN I caught up recently with David Kaiser, CEO of Coincident, and John Gilles, EVP of Sales and Marketing to learn more about what Coincident has accomplished over the past several years and to see a demo of their just launched ScreenSync TV . You may be familiar with Coincident, a start-up based in San Francisco, because of their Glee Superfan Experience from 2010, which enabled viewers to watch repeat...

Entertainment Marketing : Why Television Group Experiences Will Never Die, No Matter How Connected Or Personalized.

Reactive posts are typically not my cup of tea, but sometimes a necessity to convey specific and necessary points of view. This one is going to be brief and I am going to keep it simple, but it needs to be stated and understood in it‘s larger implications. There is a rather pervasive thought being thrown around about the nature of television with consideration on the growing death of group watching behaviors. I wanted to...

Four Reasons Why Interactive Television Didn't Score a Super Bowl TD

Talk about engaged fans, the Super Bowl serves them up like melted Velveeta on a corn chip (it was good). Typically one of the year's most watched programs and set of commercials, you'd think that the Super Bowl is perfect for engaging fans in interactive television. Industry players certainly moved the ball forward , first and foremost the folks from Shazam, who enabled one in three ads. Meanwhile, Chevy promoted its Game Time app with...

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