Blogs

Hey, NFL: Here’s Hoping Next Year You Take it to the TV

Let me just say this: The Super Bowl isn’t just a “big screen” experience; it’s a BIG SCREEN experience. “Biggest Game, Smallest Screen” just doesn’t seem like a grabber for Best Buy ads. So when I saw a promo for the NBC Sports website during the game on Sunday, I had mixed emotions. Sure, it seemed to be a cool idea to have stats and video and social networks at my fingertips, but jeez, do...

Superbowl: Second Screen Advertising And Connected TV Insights From The Couch Consultants.

While many of you were watching the big game, our Couch Consultants were hard at work...Ok, this isn’t exactly true, but armed with some CTV Advertising sponsored buffalo Wings and pizza ,we did give our couch consultants the task to provide insight into the second screen, social TV and at some further point, connected TV advertising from their respective watching locales.
It was a simple setup, where we had the couch consultants, answer...

Sky to buy Fetch TV assets for new OTT service?

Following the announcement this morning (Tuesday January 31st) that BSkyB are soon to launch a standalone OTT non satellite or subscription based service to target the 13m homes in UK without a Sky subscription and rival both Netflix (UK) and Lovefilm, I wonder if this means that Sky will shortly buy the FetchTV assets of London based IP Vision Ltd. who recently entered administration? The two companies were already working closely together, and FetchTV offers...

Pardon Me if I’m Still Twitching. A Few Days at CES Will Do That.

As always, the demos were the talk of the show. How DO I get my wife to let me spring for that quarter-inch thick, 55-inch OLED display? Definitely NOT by buying the robotic window cleaner as an anniversary gift. It seemed like the only thing missing was a Hawaii Chair demo. Several themes stuck out, but the one that I heard loud and clear was the need for people to find new and better ways...

There Is No Wrap-Up: Connected TV Continues Its Evolution In The Advertising, Entertainment And Media Space.

So I promised a CES wrap-up and my thoughts on the Connected TV landscape including its numerous changes, innovations, evolution and yes, even challenges. Like any year though and like any event, there is no such thing as a true “wrap-up”. CES and all of the numerous events that impact converging media and converging industries are always in a state of constant evolution and so a wrap-up would be a misnomer. Rather, it’s an evolution...

Shodogg Teaches 5 New Interactive Television Tricks

Shodogg: Fetch / Toss / Share Part of the energy at CES comes from those huge OEM booths displaying hundreds of awe-inspiring flat screens. I've blogged about the interactive marketing strategies those screens revealed (see LG & Panasonic on Interactive Television ). But I also met entrepreneurs who had much to teach us about interactive television strategies. First up: Shodogg. Tricks the Big Dogs Should be Sure to Learn I met with Michael Rinzler, Shodogg's...

2012 CES: 5 Interactive Television Marketing Lessons

iTV is Connecting, Interfacing, Tossing, Ruling and Multiplying 1. Connected TVs & Partnerships: OEMs have shifted from competing on screen size to competing on features . And connected television is at or near the top of their must have feature lists. That said, manufacturers are relying almost exclusively on partnerships to deliver connected value to viewers (see LG & Panasonic on Interactive Television ). So unless you're big enough to drive an app that will...

CES 2012 Video Demo: Rovi's TotalGuide 2

For those who couldn't make CES this year, I've captured videos of the experts demonstrating interactive television marketing product. Here's Rovi's just released second generation TotalGuide 2 with content discovery and access features.

Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.

CES 2012 Video Demo: LookeeTV

For those who couldn't make CES this year, I've captured videos of the experts demonstrating interactive television marketing product. Here's LookeeTV, a company that delivers 1,000+ channels in 60 languages via its connected TV device. Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.

CES 2012 Video Demo: Yahoo Connected TV

For those who couldn't make CES this year, I've captured videos of the experts demonstrating interactive television marketing product. Here's Yahoo's enhanced Connected TV. Will Keller is the founder and president of WE Keller Group, a consulting firm that advises programmers, retailers and airlines on interactive television marketing strategy and execution. Follow Will on Twitter or learn more about his business here.

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