Blogs

Broadband networks are becoming more intelligent in the applications running on them. Your browsing habits are recorded and analyzed to provide you with the best in advertisements. Interactive cable TV allows you to vote for your favorite stars and also monitors you viewing history so targeted commercials may be inserted for your viewing pleasure. You can also order advertised products directly from the screen. It can be an enjoyable experience for you since a portion...

User profiles are ubiquitously used as a basis for making personalized recommendations to users. The idea is right on - dynamically generate an endless feed of content that has been hand-picked for the user. This way she will always have an endless flow of great content she will enjoy. Sound good, right? The problem is in the application. Most providers only offer one, generalized 'bucket list' of recommendations for each household or account. But finding...

In the last piece I went over a variety of ways in which to utilize social TV in to advertise and embrace new potential commercialization solutions for this growing landscape. What strikes me as the most compelling at current is theability to tie in all screens and create ad formats that extend beyond the reach of any individual elements. Like all great potentiation equations 1+1 can, and should, equal three. Especially when it comes to...

We will continue our deep dive into Social TV monetization and advertising in this 3rd segment (to find the first two check out the never.no blog and check out the never.no social TV platform while there...). I'll chat on some directly monetizable elements that social TV can provide to content providers as well as advertising benefits for brands and agencies. We hear the term Social TV and Social TV Advertising quite often, yet rarely do...

If you followed the last post (found here ), you’ll remember that I said that there are many methods of monetizing Social TV we are exploring here at Never.no . Some of these are direct…which, keep waiting…I will REALLY delve into deep quite soon. That said, many elements are indirect, of which viewer engagement is of extreme importance to chat on. While we spoke last time about how social share can drive eyeballs in real...