Blogs

Four iTV Themes From The Cable Show - Day Two

With The Cable Show in high gear, I started the day early and went straight through to closing. Here's a snapshot of key iTV points made by one or more industry experts during the day. 1. Putting viewers in control of how they engage logically leads to giving them a choice of screens on which to engage. Softel's CEO Sam Pemberton underscored this during my one-on-one meeting with him as well as in his demo...

Cisco's Videoscape Voyager Vantage Video Demo at Cable Show 2012

Will Keller, President, Interactive TV Commerce , is the go-to guy for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce .

TIVO IP STB & Stream Video Demo from Cable Show 2012

Will Keller, President, Interactive TV Commerce , is the go-to guy for t-commerce sales strategy and execution. For more iTV insights, subscribe to Inside the Screen or follow him @iTVcommerce .

5 iTV Themes from The Cable Show 2012 - Day One

NCTA's Cable Show started off with a rousing U2 song played entirely on iPads. Here are other themes that I heard above the din during day one. 1. What the consumer wants he or she will (eventually) find a way to get. Discovery Communication's CEO David Zaslav articulated that point in the opening session. So better for the industry to get behind consumer behaviors driving TV Everywhere. 2. Multi-screen capabilities are table stakes just like...

8 Key iTV Learnings from TV Everywhere Conference

Multichannel News, Broadcast & Cable and TV Technology recently presented a day-long set of sessions entitled TV Everywhere: The Time is Now . According to the assembled iTV experts the time is indeed now but participants would be wise to listen to their experiences and avoid key pitfalls. Panelists emphasized rapid learning from deploying TV Everywhere services as they gathered data from usage, focus groups and customers. 8 Learnings from the Tech and UI Experts...

Connected TV Advertising- Budget Shifts?

Spring: Flowers bloom, temperatures warm up and the TV Upfront season hits once again. Just as newsworthy these days is the chatter about the digital newfronts as they indicate an intriguing shift in advertiser behavior in our continually evolving content landscape. So what does this mean for Connected TV, a hybrid blend when it comes to both TV and digital advertising? The most glaring question being asked about in regards to the Connected TV marketplace...

10 Fan Engagement and iTV Points From Cynopsis Sports Summit

This week's inaugural Cynopsis Sports Summit in NYC featured an all-star panel line-up. Here's my highlight reel : NASCAR Keynote speaker CMO Steve Phelps outlined the company's recent strategic transformation: 1. Strategic reviews identified a key challenge: new (read younger) fans were not "inheriting" the older generation's loyalty to NASCAR. Making big investments in digital and social media as one strategy to address. 2. Realized fans at tracks were less plugged in to the race...

The Secret Sauce of Second Screen Interactivity

Having seen the iTV Doctor's session at TVOT (ACR panel) I realised that the significane of the Companion Screen is much underestimeated by the traditional Broadcasters & Network Operators who have moved sluggishly in the traditional middleware space. Truly immersive, Companion Screen can only be the ne paradigm that is interactive TV. I recently bought an iPAD - I know a little late to the game...but here's the thing...My 5 yeard old runs it intuitively...

5 T-Commerce Growth Strategies for Interactive Television

T-Commerce is Bigger Than You Think According to the DMA (Direct Marketing Association), TV direct response sales (e.g., infomercials etc.) totaled $1.5 trillion in the past four years: 2008 - $392 billion
2009 - $356 billion
2010 - $383 billion
2011 - $430 billion Source: DMA 5 T-Commerce iTV Strategies Poised to Grow So given this pot of tv-driven sales, where should you look for more interactive television commerce...

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