9:10am
As the number of households using streaming services has increased, so growth is increasingly driven by movement between services—which means churn for some. New research reveals how services can optimize subscriber value through effectively managing churn, which—paradoxically—can sometimes be a positive indicator of growth! Mike Bloxham challenges some conventional wisdom with new data and promises to make you think differently about churn and growth in streaming. Followed by a panel discussion on the implications for the market. Panelists include:
The presentation will be followed by a panel discussion. Participants include:
Debi Pomerantz, Former SVP of Global Research and Consumer Insights, discovery+
Lisa Heimann, EVP of Analytics, Insights and Measurement, NBCUniversal
Mike Bloxham, EVP of Global Media and Entertainment, Magid
