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TVOT SF 2023: New Perspectives on Subscriber Churn: Driving Growth in a Maturing Market

Wednesday, May 24th, 2023



As the number of households using streaming services has increased, so growth is increasingly driven by movement between services—which means churn for some. New research reveals how services can optimize subscriber value through effectively managing churn, which—paradoxically—can sometimes be a positive indicator of growth! Mike Bloxham challenges some conventional wisdom with new data and promises to make you think differently about churn and growth in streaming. Followed by a panel discussion on the implications for the market. Panelists include:

The presentation will be followed by a panel discussion. Participants include:

Debi Pomerantz, Former SVP of Global Research and Consumer Insights, discovery+

Lisa Heimann, EVP of Analytics, Insights and Measurement, NBCUniversal

Mike Bloxham, EVP of Global Media and Entertainment, Magid


May 24
9:10 am - 10:10 am
Event Category:



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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