Subscribe To the ITVT Free Newsletter!

  • We use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
  • This field is for validation purposes and should be left unchanged.

Loading Events

« All Events

  • This event has passed.

TVOT SF 2023: Branding in a Peak TV World: The Growing Influence of IP, Creators, and “Universes” on Subscriber Growth

Thursday, May 25th, 2023



Led by Jon Giegengack, Principal and Founder of Hub Entertainment Research, this session will explore how show, IP and creator brands are changing not only which content viewers choose, but also which providers they sign up for. You’ll see new data on the success of shows like Yellowstone and The Last of Us, and the panel will address questions including: What new technologies are influencing viewers’ discovery process? How can providers make the most of their investment in content (licensed or original)? To what extent do programming franchises drive subscriptions? And how should the relationship between distributors and platforms take this into account? Panelists include:

Ashwin Navin, CEO, Samba TV

Anjali Midha, CEO, Diesel Labs

Jon Giegengack, Principal, Hub Entertainment Research (Moderator)

Nolan Gasser, Chief Genomic Officer, Katch Media

Shannon McKenzie, Director of Creative Products and Metadata Services. NBCUniversal



May 25
3:15 pm - 4:10 pm
Event Category:



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

Contact Us

  • This field is for validation purposes and should be left unchanged.

© 2023 TMRW Corp. 1998 - 2023 All rights reserved.