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TVOT SF 2023: Data-Driven Advertising: Too Much of a Good Thing?

Thursday, May 25th, 2023

11:25am

Dining Room

Data-driven advertising and hyper-targeting are the hallmarks of today’s marketing. With data we can finally solve the John Wanamaker paradox. But have we gone too far? Have we forgotten the importance of building a strong brand to be memorable to as many people as possible? A short but opinionated talk arguing for a rebalancing of media. Presenter:

Rick Mandler, Head of Marketing, Insights and Client Experience, Comcast Advertising

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Details

Date:
May 25
Time:
11:25 am - 11:50 am
Event Category:

Venue

Dining Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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