TVOT SF 2023: Data-Driven Advertising: Too Much of a Good Thing?
Thursday, May 25th, 2023
Data-driven advertising and hyper-targeting are the hallmarks of today’s marketing. With data we can finally solve the John Wanamaker paradox. But have we gone too far? Have we forgotten the importance of building a strong brand to be memorable to as many people as possible? A short but opinionated talk arguing for a rebalancing of media. Presenter:
Rick Mandler, Head of Marketing, Insights and Client Experience, Comcast Advertising