2:00pm
This is the second of two panels that will attempt to identify the new technologies, business practices, strategies, industry initiatives and collaborations that the addressable-TV advertising space needs to adopt in order to maintain and accelerate its growth. The first panel will bring together representatives of networks, MVPDs and agencies to assess the current state of addressable TV, identify ongoing and emerging challenges and opportunities, and share their respective visions of how the industry needs to innovate in the coming months and years. The second panel will bring together technology experts to take a deep dive into the new technologies and practices that are already emerging to accelerate the growth and effectiveness of addressable TV, and to assess their future impact. Topics to be discussed include ongoing and pending developments in viewer behavior, audience data, campaign measurement, standardization, automation, retail media collaboration, creative personalization and more. Panelists include:
Brett Hurwitz, Business Lead, Addressable TV, Yahoo
Chris Pizzurro, Principal, Leap Media (Moderator)
Larry Allen, GM of Data and Addressable Enablement, Comcast Advertising
Mari Tangredi, SVP of Global Partnerships, Cadent
Matt Van Houten, SVP of Ad Sales, DIRECTV Advertising
Shailley Singh, EVP of Product/COO, IAB Tech Lab
