4:10pm
Connected TV is one of the fastest growth areas in video advertising, forecast to grow 21% in 2023 to $25 billion in the US alone. This session will highlight areas of innovation within CTV such as identity, data collection, advanced audiences and representation. We will discuss how advancements in these areas will help advertisers to better target, engage and measure audiences, as well as better quantify campaign success. Panelists include:
Benjamin Vandegrift, VP of Measurement Solutions, VAB (Moderator)
Charbel Makhoul, GM/VP of Product Management, Data Science and Analytics, VIZIO
Emily Kistner, Director of New Business and Identity Solutions, Adstra
Helen Lum, EVP, App Science
