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TVOT SF 2023: Fireside: Jennifer Mitchell, President of CBS Television Stations, Paramount

Thursday, May 25th, 2023

9:50am

Dining Room

In conversation with Bill Hague, EVP at Magid, Jennifer Mitchell, President of CBS Television Stations, will provide insight into the strategies that her company has employed over the past two years to increase its stations’ viewing share in their markets, and will share her thoughts on the current state and future prospects of local TV in general. Issues to be addressed include: the role that experimentation and innovation have played in enabling San Francisco’s KPIX and other CBS-owned stations to grow their audience and advertiser base; how those stations are re-engaging viewers with local news; and more.

Details

Date:
May 25
Time:
9:50 am - 10:20 am
Event Category:

Venue

Dining Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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