2:25pm
In January 2023, a group of TV sellers announced the formation of a Joint Industry Committee (JIC) to validate and certify alternative currency providers in the U.S. The announcement was cause for curiosity, in both the U.S. and elsewhere as to whether this was truly a JIC, or a MOC (Multi-company Organizing Committee) or simply an industry coalition. But what did not seem in doubt was that the audience trading currency in the US, long dominated by one company, and based on average program commercial ratings, will be changing. This panel will discuss whether and how best to set up currency measurement now and in the future. Panelists include:
Helen Katz, EVP of Research, Publicis (Moderator)
Howard Shimmel, Head of Strategy, datafuelX
Kelly Metz, Managing Director, Advanced TV Activation, Omnicom
Liz Huszarik, Managing Partner, Maverix
Maggie Zhang, SVP of Measurement Strategy and Operations, NBCUniversal
Stuart Schwartzapfel, EVP of Media Partnerships, iSpot.TV
