10:10am
This session will bring together representatives of local TV groups, agencies, and vendors to speak to the burgeoning local CTV market. Panelists will dissect and examine what’s going on from the buy and sell sides; and debate such topics as what the entry of Netflix means for this market; programmatic versus publisher-direct deals; which business verticals are growing CTV spending most and fastest; emerging technologies for programmatic, data-driven buying and attribution; and more. Panelists include:
Anthony Greene, VP, Programmer Partnerships, Gamut
Jennifer Mock Donohue, SVP, Disney Advertising Local
Jordan Beilin, Senior Director of Advanced Advertising, Spectrum Reach
Matt McDonald, Global Head of Connected TV and Streaming, Google
Rachel Dillon, EVP of Sales and Marketing, Strategus
Rick Ducey, Managing Director, BIA Advisory Services (Moderator)
