The cash register cha-ching rings sweetly for shoppable video by any of its names, permutations or delivery platforms. Whether we examine tcommerce, livestream shopping, classical direct response, mobile video clicks or bridges to/in retail, analysts forecast a happily-ever-after for this sector. Elements to the harmonious union between data and TV/video yielding a passel of profits include: supercharged targeting beyond basic demographics to include psychographics, tribes, reward and affiliate programs; harnessing the power of pop culture and lifestyle—trends, events, celebrity, brand ambassadors; predictive analytics that help campaign creative stay ahead of the curve; the Power of Good—converting affiliated cause organizations, philanthropic efforts and initiatives; the Power of Messaging—all hail retail therapy! 360 platform integration; and more efficient ways to offer CTAs (Calls-to-Action) just-in-time.
This session will bring together established leaders and emerging innovators in shoppable TV to explore this union and its implications. Panelists include:
Allison Dollar, CEO, ITA (Moderator)
Brittany Bahlert, Content Commerce Lead, Walmart
Bryan Moore, CEO, TalkShopLive
Claire McHugh, CEO, Axonista
Collette Winn, VP of Strategy and Operations, Creative Partnerships, NBCUniversal
Jesse Redniss, CEO, Qonsent