11:50am
As advertising becomes increasingly data-driven, this session will attempt to determine what’s going right with data collaboration and the advertising it enables—and what needs improvement. Questions to be addressed include: What new technologies (e.g. AI) and methodologies are emerging that could reshape data collaboration and data-driven advertising? How can agencies, brands and other players make more effective use of data? How, as media become increasingly multiplatform, do we avoid data fragmentation and accelerate collaboration? What has been the impact of data clean rooms on data collaboration? How is the industry addressing inevitable consumer privacy issues, and how much of a regulatory threat does it face as a result of these issues? And can an argument be made that advertising campaigns are actually becoming over-reliant on data? Panelists include:
Allie Risbridger, Director of Client Partnerships, LiveRamp
Ian Baer, Founder, Sooth
Lincoln Gunn, VP of Programmatic Revenue, Operations and Data Partnerships, Fandom
Jesse Redniss, CEO, Qonsent
Mallory Armstrong, Head of Global TV Data Strategy, Yahoo
Tameka Kee, Deputy Managing Director, CIMM (Moderator)
