1:35pm
This session will explore the current state of streaming monetization, and its likely trajectory over the coming months and years. Panelists will review recent and ongoing changes in consumer attitudes and behavior that are impacting usage of streaming services, examine the underlying economics (ARPU trends and more) of AVOD/FAST vs SVOD, debate the respective role each is likely to play in streamers’ business models going forward, and discuss the increasing importance of ad-supported tiers as a gateway to subscription-based services. In addition, they will examine new marketing strategies for differentiating services in an increasingly crowded market, for driving viewership and subscription and for countering churn, and highlight emerging technologies intended to accelerate the monetization of streaming libraries. Panelists include:
Aileen Del Cid, Head of Marketing, Samsung TV Plus
Archana Anand, Chief Business Officer, Zee5
Brian Kline, President, Penthera
Chris Knight, President and CEO, Gusto Worldwide Media
Michael Hsu, VP of Strategic Partnerships, Vevo
Tom Morgan, Principal, MediaD.tv (Moderator)
