4:30pm
This is the first of two panels that will explore the future of TV advertising campaigns in an increasingly data-driven and multiplatform media and advertising world. The panels will identify the factors (including evolving audience behaviors, the need for converged linear/CTV/video planning, improved interoperability between different elements of the multiplatform advertising ecosystem, the growth of programmatic, and the emergence of attention measurement, attribution and other new metrics) that are impacting the ways in which campaigns are conceived, planned and managed, and how their success is measured. The goal is for the panels to deliver a holistic, practice-driven perspective on the future of advertising rather than silo’d discussions about discrete areas of adtech. This panel will focus on how the planning, buying and delivery of ad campaigns is evolving and why, while the second panel will focus on how best to measure the effectiveness of those campaigns. Panelists include:
Ian Baer, Founder, Sooth (Moderator)
Inderpreet Sandhu, HHead of CTV Ads Platform and Ecosystems, Global Partnerships, Google
Kevin Arrix, SVP, DISH Media
Melissa Le, VP of Product Management, Mediaocean
Rich Kaufman, VP of Business Development, Centriply
