According to research from Advertiser Perceptions, addressable TV advertising is considered a “must-buy” by 38% of marketers (up from 27% a year earlier), 73% of […]
Session Sponsored by Stingray This session will explore how the rise of streaming and the new business models, distribution strategies and production methods it is […]
There’s never been more financial investment and activity around media measurement. In spite of the investment and activity, the challenges that the industry faces with […]
Local TV broadcast groups are adapting to a market facing secular changes in fundamentals in core areas including content investments, distribution strategies, programmatic trading and […]
This session aims to provide the audience with a clear view of both the move from age/sex to DDL and the move from Nielsen to […]
The converged TV era is powered by disparate data sources—from Smart TVs and set-top boxes to ad server logs and audience segments built from retail […]
Hot Topic Session, Sponsored by Bango Growth in the TV-subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super […]
Hot Topic Session, Sponsored by Driver Studios and Qonsent As the industry prepares to embrace a cookie-less future and shoppable TV applications become more common, […]
Hot Topic Session, Sponsored by Imagine Communications Total TV, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV), faces a […]
The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: ITV […]
The content universe for younger Latino audiences has moved well beyond linear TV configurations. FAST channels are ushering in new narratives and storylines with a fixation […]
Presented by TVOT SF 2024 Mini-Track Sponsor, LG Electronics This special track, presented by TVOT SF 2024 CTV Mini-Track Sponsor, LG Electronics, will explore how […]
Tik Tok kicked off the Creators vs. the Streaming Platforms war. Now, CTV/OTT content platforms are looking to be “creator”-driven instead of being program-driven. All […]
At a time when brands are increasing their investments in CTV advertising and CTV ad inventory is rapidly growing, thanks to the ongoing proliferation of […]
Gone are the days of simply looking at a TV show’s rating to determine how popular it was with its fans. Early Comscore research on […]
This session will explore the fast-growing and super dynamic world of CTV advertising, focusing on the current challenges in the market around transparency. How accurate […]
From multiple angles—buy-side, sell-side and creators—this session will examine the increasing role of artificial intelligence in TV, and how it’s evolving the essential dynamics of […]
Hot Topic Session, Sponsored by Luminate While measurement solutions for streaming are becoming more sophisticated and accurate, gleaning meaningful insights remains a complicated process. […]
In this session we will look into the evolving world of TV as it moves further into the programmatic future. The panelists will each have […]
