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X-WR-CALDESC:Events for ITVT
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TZID:America/Toronto
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TZOFFSETFROM:-0500
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TZNAME:EDT
DTSTART:20260308T070000
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DTSTART:20261101T060000
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260520
DTEND;VALUE=DATE:20260521
DTSTAMP:20260424T065118
CREATED:20251213T141538Z
LAST-MODIFIED:20260421T040648Z
UID:11793-1779235200-1779321599@itvt.com
SUMMARY:TVOT MONTREAL 2026: SCHEDULE OF EVENTS FOR WEDNESDAY\, MAY 20TH
DESCRIPTION:ITVT is pleased to announce the schedule of sessions for the TV of Tomorrow Show\, Montreal 2026 (May 20th-21st at the Alt Hotel\, 120 Rue Peel\, Montreal\, QC) \nTickets to TVOT MONTREAL 2026 are available for purchase here. \n \nWe will be announcing more details about a number of TVOT MONTREAL 2026 sessions in upcoming issues of the ITVT newsletter. \nSubscribe to our free email newsletter\, InteractiveTV Today (itvt.com)\, to receive regular news and analysis of the latest developments in advanced TV and video. And go to itvt.com/tvot/connect to join TVOT CONNECT\, our bi-weekly webinar-series/networking community. \nSCHEDULE AGENDA PDF
URL:https://itvt.com/event/tvot-montreal-2026-may-20-21/
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2026/03/SPEAKER-GRAPHIC.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T083000
DTEND;TZID=America/Toronto:20260520T090000
DTSTAMP:20260424T065118
CREATED:20260414T032508Z
LAST-MODIFIED:20260414T044225Z
UID:12219-1779265800-1779267600@itvt.com
SUMMARY:TVOT MONTREAL 2026: Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-registration-light-refreshments-schmoozing-and-networking/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T090000
DTEND;TZID=America/Toronto:20260520T091000
DTSTAMP:20260424T065118
CREATED:20260414T032701Z
LAST-MODIFIED:20260414T044245Z
UID:12220-1779267600-1779268200@itvt.com
SUMMARY:TVOT MONTREAL 2026: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T091000
DTEND;TZID=America/Toronto:20260520T095500
DTSTAMP:20260424T065118
CREATED:20260414T032834Z
LAST-MODIFIED:20260417T051113Z
UID:12222-1779268200-1779270900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Beyond Reach and Frequency: Understanding Impression Quality
DESCRIPTION:For years we’ve been evaluating media based on two things: reach (how many faces) and frequency (how often they saw the thing on the screen). But all impressions are not created equal: what actually happens between screen and face? On this panel\, we’ll discuss attention\, resonance\, and other means of quantifying the differential value of that screen-to-face experience. Panelists include: \n\nBeatriz Ribeiro\, SVP of Client Success\, Mediaprobe\nBill Harvey\, CEO\, RMT\nClaire Browne\, Head of Research\, Adelaide\nJosh Chasin\, Principal\, KnotSimpler (Moderator)\nMegan Halscheid\, VP of Marketplace Intelligence\, Publicis Media\nYan Liu\, CEO\, Tvision
URL:https://itvt.com/event/tvot-montreal-2026-beyond-reach-and-frequency-understanding-impression-quality/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/910-Beyond-Reach-and-Frequency-Understanding-Impression-Quality-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T091000
DTEND;TZID=America/Toronto:20260520T095500
DTSTAMP:20260424T065118
CREATED:20260414T033056Z
LAST-MODIFIED:20260417T051309Z
UID:12224-1779268200-1779270900@itvt.com
SUMMARY:TVOT MONTREAL 2026: From Gatekeepers to Game-Changers: How Creator-Owned Networks Are Redefining Culture
DESCRIPTION:This panel will explore how athlete-\, artist-\, and entrepreneur-led streaming networks are reshaping media—owning their stories\, building direct fan communities\, and creating new business models beyond traditional broadcast. Panelists include: \n\nBrandon Pankey\, CEO\, APEX (Moderator)\nJames Brown\, EVP of Content Distribution and Marketing\, REVOLT TV\nJennifer Turner\, CEO\, Mad Cool Media\nMichele Ghee\, President\, Players TV\nStephen L. Hodge\, CEO\, OTTera\nPaul Beckles\, VP and GM\, Boardroom\nStephen L. Hodge\, CEO\, OTTera
URL:https://itvt.com/event/tvot-montreal-2026-from-gatekeepers-to-game-changers-how-creator-owned-networks-are-redefining-culture/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/910-From-Gatekeepers-to-Game-Changers-How-Creator-Owned-Networks-Are-Redefining-Culture.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T095500
DTEND;TZID=America/Toronto:20260520T104500
DTSTAMP:20260424T065118
CREATED:20260414T033228Z
LAST-MODIFIED:20260417T051510Z
UID:12226-1779270900-1779273900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Agentic AI and Advertising
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: \n\nEthan Settel\, VP of Sales and Accounts\, Newton Research\nJeff Ellin\, VP of Product\, FreeWheel\nJon Watts\, Managing Director\, CIMM (Moderator)\nLisa Herdman\, Chief Enterprise Integration Officer\, RPA\nMano Pillai\, CEO\, Hypermindz\nZeev Neumeier\, Founder\, GraySwan\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-agentic-ai-and-advertising/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/955-Agentic-AI-and-Advertising.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T095500
DTEND;TZID=America/Toronto:20260520T104500
DTSTAMP:20260424T065118
CREATED:20260414T033347Z
LAST-MODIFIED:20260420T202515Z
UID:12227-1779270900-1779273900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Shoppable TV: The Ultimate American Sport Takes the Field
DESCRIPTION:Consumerism for its own sake and television are among the USA’s most impactful inventions and exports. And arguably now shopping—or more accurately\, buying–via video will eclipse even the “great American pastime” as a sport. It’s now more relevant\, fast and fun than ever before. Television as we knew it wouldn’t have existed at all without the commerce models that supported it. By intertwining TV programming with sponsorship\, advertising and brand integration\, our industry became the dominant cultural force worldwide. And now that tech has irrevocably fragmented distribution outlets and created competing arenas and simplified interactive options for consumers’ attention\, brands feel heightened urgency to convert brand awareness to direct sales. Fortunately\, the flip side of that tech coin toss has enabled speedy contextual delivery of creative\, easier methods to fill shopping carts\, and more streamlined and secure click-to-buy processes. Play ball! Panelists include: \n\nAllison Dollar\, CEO\, Interactive Television Alliance (Moderator)\nAndreas Hoffmann\, Sr. Director of webOS Product Management\, North America\, LG Electronics\nDavid Apostolico\, Chief Distribution Officer\, QVC\nGlenn Fishback\, CEO\, Shopsense AI\nMike Bologna\, Chief Accelerator\, BrightLine
URL:https://itvt.com/event/tvot-montreal-2026-shoppable-tv-the-ultimate-american-sport-takes-the-field/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Shoppable-TV-The-Ultimate-American-Sport-Takes-the-Field.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T104500
DTEND;TZID=America/Toronto:20260520T113500
DTSTAMP:20260424T065118
CREATED:20260414T033518Z
LAST-MODIFIED:20260422T020703Z
UID:12228-1779273900-1779276900@itvt.com
SUMMARY:TVOT MONTREAL 2026: The Car Is the New Couch: Winning the In-Vehicle Content Revolution - Presented by Stingray
DESCRIPTION:As autonomous driving moves from concept to reality\, the battle for consumer attention is shifting to the vehicle. This session frames the car as the next great frontier for media consumption—a connected space where entertainment will be paramount. We will discuss the urgent need for a dedicated in-car content strategy and how platforms and OEMs can partner today to own this emerging ecosystem\, turning commute time into prime time. Panelists include: \n\nDave Noguerol\, Global Head of Distribution\, Bloomberg Media.\nJim Riley\, President\, Stingray (Moderator)\nStephen Goldstein\, Head of Business Development and Partnerships\, Automotive\, LG Electronics\nAdditional Panelists TBA
URL:https://itvt.com/event/tvot-montreal-2026-the-car-is-the-new-couch-winning-the-in-vehicle-content-revolution-presented-by-stingray/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T104500
DTEND;TZID=America/Toronto:20260520T113500
DTSTAMP:20260424T065118
CREATED:20260414T033630Z
LAST-MODIFIED:20260420T193916Z
UID:12229-1779273900-1779276900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Leveraging the Power of TV in the Age of Streaming with RMT and Vividata
DESCRIPTION:This panel will explore the possible ways in which TV can make a comeback in the age of streaming. Recently\, we have seen published reports of the fact that brand growth has dropped off sharply since the period when digital started to take the lion’s share of ad revenues. In the panel\, we will look at TV’s reach story\, TV’s ROAS story\, and how TV can increase its advantage over digital in ROAS and branding by integrating the new level of understanding of what people want to watch which RMT Neuro-Motivational science has brought through Vividata and other trusted sources of decision-making data. Examples of the Vividata solution based on RMT’s Drivers and Need States are discussed using Canadian TV content and creative to start the discussion. We will also look at ways in which TV can be made as easy to buy as digital\, a major factor in digital’s success. Panelists include: \n\nAude Mathey\, Head of Media Sales and B2B Marketing\, TV5\nBill Harvey\, CEO\, RMT\nJerome Leys\, GM of Media Solutions\, Quebecor Media\nJosh Chasin\, Principal\, KnotSimpler (Moderator)\nPat Pellegrini\, President and CEO\, Vividata
URL:https://itvt.com/event/tvot-montreal-2026-leveraging-the-power-of-tv-in-the-age-of-streaming-with-rmt-and-vividata/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/1045-Leveraging-the-Power-of-TV-in-the-Age-of-Streaming-with-RMT-and-Vividata-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T113500
DTEND;TZID=America/Toronto:20260520T122500
DTSTAMP:20260424T065118
CREATED:20260414T033909Z
LAST-MODIFIED:20260422T121937Z
UID:12232-1779276900-1779279900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Presentation and Panel\, Presented by Google Ad Manager
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include: \n\nInderpreet Sandhu\, Global Head of CTV Partner Development and Growth\, Google\nJulie Spina\, Head of Global Publisher Partnerships\, Google\nAdditional participants TBA
URL:https://itvt.com/event/tvot-montreal-2026-presentation-and-panel-presented-by-google-ad-manager/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T113500
DTEND;TZID=America/Toronto:20260520T122500
DTSTAMP:20260424T065118
CREATED:20260414T034019Z
LAST-MODIFIED:20260414T045219Z
UID:12233-1779276900-1779279900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Think Global\, Curate Local - Presented by Stingray
DESCRIPTION:Your next growth opportunity isn’t just in a new market—it’s in speaking the local language of music and culture. This panel breaks down the essential role of expert curation and localization in the competitive CTV space. Learn how to leverage international content trends to build a dedicated viewer base\, expand your distribution\, and create new revenue opportunities with Stingray’s proven curation strategies. Panelists include: \n\nMichael Imbesi\, Senior Director of Global Content Strategy\, LG Electronics\nRick Bergan\, Head of Americas\, Stingray (Moderator)\nScott Maddux\, VP of Global Content Strategy and Business Development\, Xperi\nAdditional panelists TBA
URL:https://itvt.com/event/tvot-montreal-2026-think-global-curate-local-presented-by-stingray/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T122500
DTEND;TZID=America/Toronto:20260520T132500
DTSTAMP:20260424T065118
CREATED:20260414T034644Z
LAST-MODIFIED:20260414T045247Z
UID:12234-1779279900-1779283500@itvt.com
SUMMARY:TVOT MONTREAL 2026: Lunch\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-lunch-schmoozing-and-networking/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T132500
DTEND;TZID=America/Toronto:20260520T135500
DTSTAMP:20260424T065118
CREATED:20260414T034739Z
LAST-MODIFIED:20260420T041219Z
UID:12235-1779283500-1779285300@itvt.com
SUMMARY:TVOT MONTREAL 2026: MRC’s Work in Machine Learning and AI—Standards and Validation Efforts
DESCRIPTION:In this session\, George Ivie\, CEO and Executive Director of the Media Rating Council (MRC)\, will outline the work MRC currently performs as well as its present guidance on ML and AI. In addition\, he will discuss the MRC’s recently announced standards development initiative. These processes extensively impact measurement functions and require specialized assessment and auditing techniques\, and this session will help attendees to understand this important and growing area of work.
URL:https://itvt.com/event/tvot-montreal-2026-mrcs-work-in-machine-learning-and-ai-standards-and-validation-efforts/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/MRCs-Work-in-Machine-Learning-and-AII—Standards-and-Validation-Efforts-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T132500
DTEND;TZID=America/Toronto:20260520T135500
DTSTAMP:20260424T065118
CREATED:20260414T034828Z
LAST-MODIFIED:20260421T010134Z
UID:12236-1779283500-1779285300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Meet The “Swing Voters” Of Streaming
DESCRIPTION:With the US market having effectively reached near-zero net growth and subscriber churn having increased\, services have three paths to success: \n\nprice rises\nimproving retention and\nmastering subscriber win-backs (resubscription).\n\n14% of US subscribers account for 40% of monthly sign-ups and 30% of monthly account drops. And they’re the least price-sensitive of all subscribers. They are as critical to success as the swing voters of every election. \nUsing new research\, this session details the challenges of a mature streaming market (be it the US or anywhere else)\, and strategies for success. Presenter: \n\nMike Bloxham\, EVP of Global Media and Entertainment/Practice Lead—Subscriber Science\, Magid
URL:https://itvt.com/event/tvot-montreal-2026-meet-the-swing-voters-of-streaming/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T135500
DTEND;TZID=America/Toronto:20260520T144500
DTSTAMP:20260424T065118
CREATED:20260414T034925Z
LAST-MODIFIED:20260418T023210Z
UID:12237-1779285300-1779288300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Local Cross-Platform Video Advertising: What’s Working\, What Needs Help
DESCRIPTION:Video in its various forms has always been a powerful part of the media mix to reach local audiences with marketing messages. Video has evolved from its top of the funnel branding role in marketing to leveraging its various forms of linear and digital platforms\, first-party data\, programmatic trading\, innovative types of ad inventory\, audience measurement\, and campaign optimization tools to drive performance. Even national marketers are looking more to localized executions of campaign strategies and activations as they see great lift from campaigns with local elements. Local video publishers and platforms are prioritizing high value content including sports to drive audiences’ viewing. Each element of the local video mix from linear (TV stations\, MVPD) to streaming (CTV and OTT) and social (YouTube\, TikTok)\, along with standard spots\, shoppable ads\, and other innovative ad units\, are changing the dynamics of the local video market. Panelists include: \n\nAria Began\, SVP of Client Success\, Madhive\nGeorge Leith\, President of International Partnerships\, AdCellerant\nLeif Welch\, CEO\, JamLoop\nLisa Herdman\, Chief Enterprise Integration Officer\, RPA\nMichael Page\, SVP of Digital Sales and FLX\, Fox Television Stations\nRick Ducey\, Managing Director\, BIA Advisory Services (Moderator)
URL:https://itvt.com/event/tvot-montreal-2026-local-cross-platform-video-advertising-whats-working-what-needs-help/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Local-Cross-Platform-Video-Advertising_-Whats-Working-What-Needs-Help.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T135500
DTEND;TZID=America/Toronto:20260520T144500
DTSTAMP:20260424T065118
CREATED:20260414T035038Z
LAST-MODIFIED:20260420T174358Z
UID:12238-1779285300-1779288300@itvt.com
SUMMARY:TVOT MONTREAL 2026: AI\, Programming and the Viewer Experience
DESCRIPTION:This session will explore how AI is beginning to transform the viewer’s experience of television\, with such features as user-interface and programming-feed personalization\, improved programming discovery\, and viewer-customizable interactive programming enhancements\, among many others. It will also examine the impact of AI and the new forms of creativity it enables on television programming itself. In addition to identifying and assessing the most significant recent developments at the intersection of AI and the TV-viewing experience\, the panel will attempt to visualize how AI might fundamentally transform that experience over the coming years. Panelists include: \n\nAndreas Hoffmann\, Sr. Director of webOS Product Management\, North America\, LG Electronics\nBianca Pryor\, Director of Data Science for Media and Entertainment\, NVIDIA\nKatya Alexander\, Head of Production\, Fable Showrunner\nMarc Todd\, CEO\, Skreens\nPaul Pastor\, Chief Business Officer\, Quickplay\nPeter Scott\, Chief Strategy Officer\, Play Anywhere (Moderator)\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-ai-programming-and-the-viewer-experience/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2026/04/AI-Content-and-the-Viewer-Experience.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T144500
DTEND;TZID=America/Toronto:20260520T151500
DTSTAMP:20260424T065118
CREATED:20260414T035143Z
LAST-MODIFIED:20260421T003946Z
UID:12240-1779288300-1779290100@itvt.com
SUMMARY:TVOT MONTREAL 2026: Mapping the Biometric Signature of a Fan
DESCRIPTION:This session explores groundbreaking research from FOX and Mediarobe\, analyzing over 8\,000 hours of biometric data across 40+ studies to uncover how fans and non-fans physically respond to content. By measuring real biological signals (electrodermal activity)\, the study reveals clear differences in how passionate fans experience media. The session will also examine whether these heightened responses translate into stronger brand impact and value\, offering new insights into the connection between fandom\, engagement\, and advertising effectiveness. Panelists include: \n\nKym Frank\, SVP of Ad Sales Research\, Fox\nBeatriz Ribeiro\, SVP of Client Success\, Mediaprobe\nHoward Shimmel\, Board Member\, datafuelX (Moderator)\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-mapping-the-biometric-signature-of-a-fan/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Fandom-and-Advertising-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T144500
DTEND;TZID=America/Toronto:20260520T151500
DTSTAMP:20260424T065118
CREATED:20260414T035245Z
LAST-MODIFIED:20260414T045818Z
UID:12241-1779288300-1779290100@itvt.com
SUMMARY:TVOT MONTREAL 2026: Presentation by Jon Giegengack\, Principal\, Hub Entertainment Research
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
URL:https://itvt.com/event/tvot-montreal-2026-presentation-by-jon-giegengack-principal-hub-entertainment-research/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T151500
DTEND;TZID=America/Toronto:20260520T154500
DTSTAMP:20260424T065118
CREATED:20260414T035402Z
LAST-MODIFIED:20260414T045851Z
UID:12242-1779290100-1779291900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Fireside Chat with Revry and REVOLT TV
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include: \n\nAlia J. Daniels\, COO\, Revry\nMichael Roche\, CRO\, REVOLT TV\nModerator TBA
URL:https://itvt.com/event/tvot-montreal-2026-fireside-chat-with-revry-and-revolt-tv/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T151500
DTEND;TZID=America/Toronto:20260520T154500
DTSTAMP:20260424T065118
CREATED:20260414T035547Z
LAST-MODIFIED:20260419T154439Z
UID:12243-1779290100-1779291900@itvt.com
SUMMARY:TVOT MONTREAL 2026: Fireside Chat with Tania Missad\, EVP of Insights\, Strategy and Analytics\, Sony Pictures Entertainment
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include: \n\nHolly Leff-Pressman\, Chief Client Engagement Officer\, ScreenEngine/ASI (Moderator)\nTania Missad\, EVP of Insights\, Strategy and Analytics\, Sony Pictures Entertainment
URL:https://itvt.com/event/tvot-montreal-2026-fireside-chat-with-tania-missad-evp-of-insights-strategy-and-analytics-sony-pictures-entertainment/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T154500
DTEND;TZID=America/Toronto:20260520T161500
DTSTAMP:20260424T065118
CREATED:20260414T035715Z
LAST-MODIFIED:20260420T203143Z
UID:12244-1779291900-1779293700@itvt.com
SUMMARY:TVOT MONTREAL 2026: Fireside Chat with Ashkan Karbasfrooshan\, CEO\, WatchMojo
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include: \n\nAshkan Karbasfrooshan\, CEO\, WatchMojo\nMarissa Nelson\, VP of Client Solutions\, Magid (Moderator)
URL:https://itvt.com/event/tvot-montreal-2026-fireside-chat-with-ashkan-karbasfrooshan-ceo-watchmojo/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Fireside-Chat-with-Ashkan-Karbasfrooshan-CEO-WatchMojo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T154500
DTEND;TZID=America/Toronto:20260520T161500
DTSTAMP:20260424T065118
CREATED:20260414T035846Z
LAST-MODIFIED:20260420T203444Z
UID:12245-1779291900-1779293700@itvt.com
SUMMARY:TVOT MONTREAL 2026: Signal vs. Noise: AI\, Short-Form Video\, and the Battle for Content Discovery and Engagement
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include: \n\nBrian Laverty\, Director of Global Research\, Warner Bros. Discovery\nHolly Leff-Pressman\, Chief Client Engagement Officer\, ScreenEngine/ASI (Moderator)
URL:https://itvt.com/event/tvot-montreal-2026-signal-vs-noise-ai-short-form-video-and-the-battle-for-content-discovery-and-engagement/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Signal-vs.-Noise.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T161500
DTEND;TZID=America/Toronto:20260520T170000
DTSTAMP:20260424T065118
CREATED:20260414T040001Z
LAST-MODIFIED:20260414T050025Z
UID:12246-1779293700-1779296400@itvt.com
SUMMARY:TVOT MONTREAL 2026: Signal Explosion: Turning Data Overload into Strategic Advantage
DESCRIPTION:We’re living in an era of unprecedented data creation—over 402 million terabytes generated every day\, equivalent to roughly 190 billion HD streaming movies. As reliance on data-driven decision-making intensifies\, so does the need for high-quality\, actionable signals. \nThis session explores the strategies\, technologies\, and innovations helping advertisers cut through the noise and harness the right data to drive full-funnel impact. From measurement and data enrichment to identity\, privacy\, and CTV measurement\, we’ll examine how leading marketers are transforming signal overload into meaningful\, results-driven strategy. Panelists include: \n\nBenjamin Vandegrift\, SVP of Measurement Strategy and Innovation\, VAB (Moderator)\nAdditional panelists TBA
URL:https://itvt.com/event/tvot-montreal-2026-signal-explosion-turning-data-overload-into-strategic-advantage/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T161500
DTEND;TZID=America/Toronto:20260520T170000
DTSTAMP:20260424T065118
CREATED:20260414T040141Z
LAST-MODIFIED:20260422T014636Z
UID:12247-1779293700-1779296400@itvt.com
SUMMARY:TVOT MONTREAL 2026: The New Content Ecosystem: Creation\, Curation and Distribution in the Streaming Era
DESCRIPTION:The streaming era promised to democratize content: more creators\, more channels\, more choice. What it delivered is more complicated. In this session\, key players from across the content ecosystem examine what’s actually working in FAST and CTV distribution\, how roles and relationships between creators\, operators\, and platforms are shifting\, and what the next wave of audience behavior means for the industry. Panelists include: \n\nAlia J. Daniels\, COO\, Revry\nCarlos Pacheco\, Head of OTT/FAST Channel Strategy and Operations\, Just For Entertainment (Moderator)\nGarrett Winkler\, Head of LG Channels\, US and Canada\, LG Electronics\nJames Brown\, EVP of Content Distribution and Marketing\, REVOLT TV\nStephen L. Hodge\, CEO\, OTTera\nSteve Shannon\, CEO\, Swerve TV
URL:https://itvt.com/event/tvot-montreal-2026-the-new-content-ecosystem-creation-curation-and-distribution-in-the-streaming-era/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/The-New-Content-Ecosystem-Creation-Curation-and-Distribution-in-the-Streaming-Era.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T171500
DTEND;TZID=America/Toronto:20260520T191500
DTSTAMP:20260424T065118
CREATED:20260414T040353Z
LAST-MODIFIED:20260420T040844Z
UID:12248-1779297300-1779304500@itvt.com
SUMMARY:TVOT MONTREAL 2026: Stingray HQ: 730 Wellington Street - Cocktail Reception and Presentation of the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television
DESCRIPTION:The TVOT MONTREAL 2026 Cocktail Reception will take place at the offices of our presenting sponsor\, Stingray\, located a short walk from the ALT Hotel. Among other things\, the reception will include a live band featuring a special guest from our industry on saxophone! We will be announcing more details about the reception in an upcoming issue of the ITVT newsletter. \nThe cocktail reception will also see the presentation of the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television. The Awards\, each of which is judged by a who’s who of advanced-TV industry leaders\, recognize individual and corporate achievement in multiple areas of interactive and multiplatform television. \nWe will be announcing the winners of the following categories at TVOT MONTREAL 2026 \nAll-Star Leadership: An individual who has a long-term track record of leadership in the interactive multiplatform television industry\, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame. \nIndividual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year\, and whose efforts helped move that industry forward. \nMost Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year. \nTV Community Champion: An individual or individuals whose commitment and efforts over the years have helped the interactive/multiplatform TV industry grow not just as a business\, but as a community. \nWe will also be saluting the winners of the remaining categories\, which will have been announced in the ITVT newsletter just before the show. \n 
URL:https://itvt.com/event/tvot-montreal-2026-stingray-hq-730-wellington-street-cocktail-reception-and-presentation-of-the-22nd-annual-awards-for-leadership-in-interactive-and-multiplatform-television/
LOCATION:Stingray HQ: 730 Wellington Street
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260521
DTEND;VALUE=DATE:20260522
DTSTAMP:20260424T065118
CREATED:20260414T040635Z
LAST-MODIFIED:20260421T040818Z
UID:12251-1779321600-1779407999@itvt.com
SUMMARY:TVOT MONTREAL 2026: SCHEDULE OF EVENTS FOR THURSDAY\, MAY 21ST
DESCRIPTION:ITVT is pleased to announce the schedule of sessions for the TV of Tomorrow Show\, Montreal 2026 (May 20th-21st at the Alt Hotel\, 120 Rue Peel\, Montreal\, QC) \nTickets to TVOT MONTREAL 2026 are available for purchase here. \n \nWe will be announcing more details about a number of TVOT MONTREAL 2026 sessions in upcoming issues of the ITVT newsletter. \nSubscribe to our free email newsletter\, InteractiveTV Today (itvt.com)\, to receive regular news and analysis of the latest developments in advanced TV and video. And go to itvt.com/tvot/connect to join TVOT CONNECT\, our bi-weekly webinar-series/networking community. \nSCHEDULE AGENDA PDF
URL:https://itvt.com/event/tvot-montreal-2026-schedule-of-events-for-thursday-may-21st/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2026/03/SPEAKER-GRAPHIC.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T083000
DTEND;TZID=America/Toronto:20260521T090000
DTSTAMP:20260424T065118
CREATED:20260414T040800Z
LAST-MODIFIED:20260414T050155Z
UID:12252-1779352200-1779354000@itvt.com
SUMMARY:TVOT MONTREAL 2026: Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-registration-light-refreshments-schmoozing-and-networking-2/
LOCATION:Lobby and Library
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T090000
DTEND;TZID=America/Toronto:20260521T090500
DTSTAMP:20260424T065118
CREATED:20260414T040909Z
LAST-MODIFIED:20260414T050244Z
UID:12253-1779354000-1779354300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt-2/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T090500
DTEND;TZID=America/Toronto:20260521T095500
DTSTAMP:20260424T065118
CREATED:20260414T041030Z
LAST-MODIFIED:20260414T050325Z
UID:12254-1779354300-1779357300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Retail Media\, Budget Gravity\, and the Future of Brand Growth
DESCRIPTION:Retail media has rapidly moved from a tactical line item to a central force in brand investment decisions. While often discussed through the lens of measurement and attribution\, its rise signals something deeper: a shift in how brands allocate budgets\, define success\, and balance short-term certainty with long-term growth. \nThis panel will explore retail media not as a standalone channel\, but as a strategic pressure point revealing new organizational tensions—between brand and performance\, media and sales\, and demand creation versus demand capture. \nRather than focusing on tools or methodologies\, the conversation will examine how retail media is reshaping brand strategy and what that means for the sell-side ecosystem\, including streaming\, FAST\, traditional TV\, and digital media companies that do not own the point of sale. \nThe session is designed to be candid\, strategic\, and forward-looking\, surfacing real-world tradeoffs brands face today and the implications for media companies navigating an outcomes-driven marketplace. Panelists include: \n\nCarol Hinnant\, Board Member and Advisor\, MediaBrain (Moderator)\nDavid Purdy\, CRO\, Stingray\nLauren Sally\, Chief Client Officer\, The Brand Power Company\nAdditional panelists TBA
URL:https://itvt.com/event/tvot-montreal-2026-retail-media-budget-gravity-and-the-future-of-brand-growth/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T090500
DTEND;TZID=America/Toronto:20260521T095500
DTSTAMP:20260424T065118
CREATED:20260414T041155Z
LAST-MODIFIED:20260420T035940Z
UID:12255-1779354300-1779357300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Maximizing Impact with Creator Partnerships: From Reach to Revenue
DESCRIPTION:Creator partnerships have evolved far beyond awareness plays. They are now one of the most effective drivers of culture\, distribution\, and revenue. This session will break down how brands\, platforms\, and studios can move from transactional influencer campaigns to true creator-led strategies that scale. \nWe’ll cover what actually drives performance today\, from content formats and talent selection to co-creation models and distribution\, and how leading companies are building systems around creators to generate measurable business outcomes. Expect real-world examples\, insights from large-scale campaigns\, and a look at where creator-led media is heading next. Panelists include: \n\nAidan Tanner\, CEO\, Propellerhead\nAshkan Karbasfrooshan\, CEO\, WatchMojo\nBraden Blacker\, CEO\, The Content Code (Moderator)\nAdditional panelists TBA
URL:https://itvt.com/event/tvot-montreal-2026-maximizing-impact-with-creator-partnerships-from-reach-to-revenue/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
END:VEVENT
END:VCALENDAR