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X-WR-CALDESC:Events for ITVT
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TZID:America/Los_Angeles
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T174500
DTEND;TZID=America/Los_Angeles:20241121T183000
DTSTAMP:20260422T103215
CREATED:20241022T023741Z
LAST-MODIFIED:20241102T220640Z
UID:9077-1732211100-1732213800@itvt.com
SUMMARY:TVOT NYC 2024: Cocktail Reception
DESCRIPTION:
URL:https://itvt.com/event/tvot-nyc-2024-cocktail-reception/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-54.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T172000
DTEND;TZID=America/Los_Angeles:20241121T174500
DTSTAMP:20260422T103215
CREATED:20241022T023815Z
LAST-MODIFIED:20241116T032558Z
UID:9075-1732209600-1732211100@itvt.com
SUMMARY:TVOT NYC 2024: The CMO Perspective
DESCRIPTION:At the end of a day in which multiple new advanced-advertising technologies\, strategies and best practices have been showcased\, discussed and debated\, this session will feature reactions and feedback from the marketing chief of one of the brands whose campaigns will be powered by these emerging tools. Participants include: \n\nMichele Fino\, Former Head of Branded Entertainment\, Crackle Plus (Moderator)\nMichelle Fernandez\, Head of Technology\, Content and Marketing\, Nokia
URL:https://itvt.com/event/tvot-nyc-2024-the-cmo-perspective/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-41.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T172000
DTEND;TZID=America/Los_Angeles:20241121T174500
DTSTAMP:20260422T103215
CREATED:20241022T023802Z
LAST-MODIFIED:20241113T224223Z
UID:9076-1732209600-1732211100@itvt.com
SUMMARY:TVOT NYC 2024: TVOT CONNECT Roundtables
DESCRIPTION:In this\, the second of two sessions presented by TVOT CONNECT—the online discussion\, networking and business-development community that TVOT launched earlier this year in partnership with nScreenMedia—TVOT attendees and speakers will be able to gather in small groups (roundtables) to discuss key takeaways from the show\, identify important themes that have emerged in the course of the day\, offer new opinions about industry challenges\, and share their thoughts on topics they would like to see explored at future TVOT shows and TVOT CONNECT sessions. Chatham House rules will apply. \nDiscussion Leaders: \n\nColin Dixon\, Chief Analyst\, nScreenMedia\nHolly Leff-Pressman\, Chief Client Engagement Officer\, Screen Engine/ASI (CONNECT MEMBER)\nTracy Swedlow\, Editor-in-Chief\, ITVT/Co-Producer\, TVOT\n\nCONNECT MEMBERS Also Leading
URL:https://itvt.com/event/tvot-nyc-2024-tvot-connect-roundtables/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-59.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T164500
DTEND;TZID=America/Los_Angeles:20241121T172000
DTSTAMP:20260422T103215
CREATED:20241022T023845Z
LAST-MODIFIED:20241115T042819Z
UID:9074-1732207500-1732209600@itvt.com
SUMMARY:TVOT NYC 2024: Addressable TV in a Time of Transition
DESCRIPTION:This session will explore the role that Addressable Advertising is playing as a) TV becomes an increasingly fragmented medium\, with viewership distributed over a wide variety of linear and streaming platforms\, and b) advertisers seek to overcome ongoing cookie deprecation. With Addressable frequently touted as a solution to such fragmentation and data deterioration (according to recent research from Advertiser Perceptions\, 65% of advertisers say that cookie deprecation is making them more likely to consider Addressable)\, panelists will attempt to assess the validity of this claim\, to identify the kinds of advertisers and campaigns that can particularly benefit from Addressable in a rapidly transitioning media market\, and to lay out the challenges and opportunities that will arise in Addressable TV as viewing habits continue to change and the data space continues to evolve. Panelists include: \n\nAlexandra Sobrino\, Director of Addressable Sales\, Disney Advertising\nBrett Hurwitz\, Business Lead\, Addressable TV\, Yahoo\nDarren Sherriff\, SVP\, Advanced TV Solutions\, Fox Corporation\nEric Haggstrom\, VP of Business Intelligence\, Advertiser Perceptions (Moderator)\nMari Tangredi\, SVP & GM\, Audience Solutions\, Cadent\nRob Jayson\, EVP of Insights and Analytics\, USIM
URL:https://itvt.com/event/tvot-nyc-2024-addressable-tv-in-a-time-of-transition/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-36-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T164500
DTEND;TZID=America/Los_Angeles:20241121T172000
DTSTAMP:20260422T103215
CREATED:20241022T023830Z
LAST-MODIFIED:20250108T182013Z
UID:9073-1732207500-1732209600@itvt.com
SUMMARY:TVOT NYC 2024: But What Can AI Do for Me Now?
DESCRIPTION:LINK TO AUDIO FROM SESSION\nALL PHOTOS FROM SESSION\nThis session will explore advanced AI applications that are making money or saving money in video streaming services right now. Panelists include: \n\nAnjali Midha\, CEO\, Diesel Labs\nColin Dixon\, Principal Analyst\, nScreenMedia (Moderator)\nDeepna Devkar\, SVP of Machine Learning and AI—Global Streaming\, Warner Bros Discovery\nPhilippe Petitpont\, CEO\, Moments Lab\nZack Rosenberg\, CEO\, Qortex\n\nTOPICS\nThe key topics discussed in the conversation include: video understanding\, metadata enrichment\, content discovery and personalization\, cost efficiency through automated reporting\, content-based advertising targeting\, the potential of AI to enhance creativity and engineering outcomes\, AI-powered video captioning and transcription\, leveraging user signals and data to personalize content recommendations\, using AI to optimize content placement and ad monetization\, the importance of consistent metadata and data architecture for AI applications\, the challenges of cost and compute efficiency for conversational AI and voice search\, and the potential for AI to enable new forms of multimodal and immersive content experiences.
URL:https://itvt.com/event/tvot-nyc-2024-but-what-can-ai-do-for-me-now/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-31-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T161000
DTEND;TZID=America/Los_Angeles:20241121T164500
DTSTAMP:20260422T103215
CREATED:20241022T023905Z
LAST-MODIFIED:20241118T195829Z
UID:9071-1732205400-1732207500@itvt.com
SUMMARY:TVOT NYC 2024: Local TV Sports: Past\, Present—and Future?
DESCRIPTION:This session will bring together representatives of broadcast station groups\, RSNs and sports-focused streaming technology companies to discuss and assess the rapid changes that are now occurring in the local sports segment. Issues to be addressed include: ongoing challenges facing RSNs; how local broadcasters are stepping up with new sports offerings to (at least partially) fill the gaps that have opened up as a result of those challenges; the rise of team- and league-owned direct-to-consumer streaming; the implications of the sports leagues’ ongoing movement towards centralized national contracts; and more. Panelists include: \n\nChris Thorman\, SVP of Digital Media\, Monumental Sports Network\nNarendra Nag\, CSO\, A Parent Media Co. (APMC)/Victory+\nRick Allen\, CEO\, ViewLift\nTim Hanlon\, CEO\, The Vertere Group (Moderator)\nTony Lamerato\, VP of Revenue and Sponsorships\, Scripps Sports
URL:https://itvt.com/event/tvot-nyc-2024-local-tv-sports-past-present-and-future/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-44.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T161000
DTEND;TZID=America/Los_Angeles:20241121T164500
DTSTAMP:20260422T103215
CREATED:20241022T023855Z
LAST-MODIFIED:20250108T175401Z
UID:9072-1732205400-1732207500@itvt.com
SUMMARY:TVOT NYC 2024: Video Is a Full-Funnel Solution
DESCRIPTION:LINK TO SESSION AUDIO\nALL PHOTOS FROM SESSION\nTV is often considered the greatest branding and awareness mechanism in marketing history. Despite the belief in TV’s power to impact the top of the funnel\, middle and lower funnel actions have frequently been attributed elsewhere. In this session we will explore the innovations in measurement that are enabling marketers to verify what they’ve always known: video is a full-funnel solution. Join us as we discuss the technology\, capabilities and partnerships that are making full-funnel measurement a reality. Panelists include: \n\nBen Vandegrift\, VP of Measurement Solutions and Innovations\, VAB (Moderator)\nCeleste Castle\, EVP/Head of Research and Measurement\, Dentsu\nKaty Loria\, CRO\, FreeWheel\nTravis Clinger\, Chief Connectivity and Ecosystem Officer\, LiveRamp\n\nTOPICS\nVideo advertising\, measurement strategies\, CTV capabilities\, holistic approach\, addressable media\, programmatic growth\, first party data\, quality media\, consumer journey\, real-time measurement\, signal loss\, interoperable solutions\, marketing evolution\, future predictions
URL:https://itvt.com/event/tvot-nyc-2024-video-is-a-full-funnel-solution/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-50.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T153000
DTEND;TZID=America/Los_Angeles:20241121T161000
DTSTAMP:20260422T103215
CREATED:20241022T023934Z
LAST-MODIFIED:20250108T182644Z
UID:9069-1732203000-1732205400@itvt.com
SUMMARY:TVOT NYC 2024: Contextual to the Rescue: Is this the Superhero that Saves CTV?
DESCRIPTION:LINK TO AUDIO OF SESSION\nALL PHOTOS OF SESSION\nContextual targeting is having a moment. Proponents say it solves a world of hurt on CTV\, fixing everything from privacy issues to transparency\, measurement\, frequency and scale issues. We’ll hear from some of the top companies in the space in this follow-up to TVREV’s new Special Report on Contextual Targeting on CTV. Learn who is doing what\, why it matters and how it can help you too. Panelists include: \n\nAlan Wolk\, Principal\, TVREV (Moderator)\nDavid Bernath\, General Manager\, Americas\, WURL\nNatasha Potashnik\, Head of Data\, Research and Measurement\, Vevo\nRaghu Kodige\, CEO\, Anoki\nRohan Castelino\, CMO\, IRIS.TV\nStefan Maris\, Chief Partnerships Officer\, Gracenote\, A Nielsen Company\n\nTOPICS\nThe key topics discussed in the conversation include: contextual advertising\, data and metadata\, privacy\, scale\, brand safety\, brand suitability\, content discovery\, personalization\, emotion-based targeting\, and the advantages of contextual advertising over traditional audience-based targeting.
URL:https://itvt.com/event/tvot-nyc-2024-contextual-to-the-rescue-is-this-the-superhero-that-saves-ctv/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-25-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T153000
DTEND;TZID=America/Los_Angeles:20241121T161000
DTSTAMP:20260422T103215
CREATED:20241022T023922Z
LAST-MODIFIED:20241104T205043Z
UID:9070-1732203000-1732205400@itvt.com
SUMMARY:TVOT NYC 2024: Raise Your Hand if You’re Ready to Try Something Else! A Plan to Fix the US TV Measurement Ecosystem
DESCRIPTION:This session is based on a commissioned paper by CIMM. \n \nThe problems in US TV measurement are well known. Solutions? That’s a matter of perspective. What we’re doing now isn’t working very well… perhaps it’s time for a new plan? Industry luminaries Jonathan Steuer and Julian Zilberbrand will plot a different path for US TV measurement—a path that entails both a level of actual collaboration never before seen in the US TV ecosystem and coordination by a collaborative industry body—in order to make measurement functional (again?). \nSteuer and Zilberbrand will introduce their concept and share the thought process leading up to their recommendations. Then a panel of measurement experts will debate the merits of the plan\, the feasibility of pulling it off\, and whether there is any hope for the US TV industry to survive its current spiral into big-tech oblivion. Join us for what promises to be a spirited conversation and debate! Panelists include: \n\nHelen Katz\, EVP of Measurement\, Publicis\nJon Watts\, Managing Director\, Coalition for Innovative Media Management (CIMM)\nJonathan Steuer\, CEO\, Anonymous Media Research (Co-Moderator)\nJosh Chasin\, Principal\, Knot Simpler\nJulian Zilberbrand\, CEO\, Ivey Milton Consultants (Co-Moderator)\nLeslie Wood\, Former Chief Research Officer\, iSpot.TV
URL:https://itvt.com/event/tvot-nyc-2024-to-fritz-or-not-to-fritz-that-is-the-question-a-plea-for-a-new-or-rebooted-us-jic-or-jic-like-entity/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-66.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T150000
DTEND;TZID=America/Los_Angeles:20241121T153000
DTSTAMP:20260422T103215
CREATED:20241022T023957Z
LAST-MODIFIED:20250108T192454Z
UID:9068-1732201200-1732203000@itvt.com
SUMMARY:TVOT NYC 2024: The AI/TV Content Connection
DESCRIPTION:LINK TO AUDIO STREAM\nALL PHOTOS FROM SESSION\nIs content crafted all or partly through artificial intelligence the next giant TV programming leap? Will viewers embrace live-action or animated series\, specials and made-for-TV movies produced this way? Hear from and interact with executives at new ventures pioneering this AI direction. Panelists include: \n\nAlejandro Matamala-Ortiz\, Co-Founder and Chief Design Officer\, Runway\nJohn Attard\, Founder\, Showdog Studio\nRob Bralver\, Co-Founder and Creative Director\, DreamFlare\nSimon Applebaum\, Host\, “Tomorrow Will Be Televised” (Moderator)\n\nTOPICS\nThe key topics discussed in the conversation include: AI\, TV content\, interactive content\, generative AI\, AI-powered filmmaking\, democratizing content creation\, AI as a tool in the creative process\, controlling AI in content creation\, and the future of AI in television and media.
URL:https://itvt.com/event/tvot-nyc-2024-the-ai-tv-content-connection/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-30-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T150000
DTEND;TZID=America/Los_Angeles:20241121T153000
DTSTAMP:20260422T103215
CREATED:20241022T023945Z
LAST-MODIFIED:20241102T215851Z
UID:9067-1732201200-1732203000@itvt.com
SUMMARY:TVOT NYC 2024: Can We Save Great Television?
DESCRIPTION:With the rush to produce boatloads of “popular” programming\, and extreme financial pressure on studios and distributors\, we have all but abandoned the quest for Great Television. Is there a business model that will support “the good stuff” in today’s ecosystem? This panel will explore the options that may\, in fact\, be expanding as the streaming industry evolves. Panelists include: \n\nDavid Bianculli\, TV Critic and Guest Host\, “Fresh Air with Terry Gross”\nDiana Pessin\, CMO\, BritBox\nJonathan Barzilay\, COO\, PBS\nRick Howe\, The iTV Doctor (Moderator)
URL:https://itvt.com/event/tvot-nyc-2024-can-we-save-great-television/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-49.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T142500
DTEND;TZID=America/Los_Angeles:20241121T150000
DTSTAMP:20260422T103215
CREATED:20241022T024017Z
LAST-MODIFIED:20241108T021501Z
UID:9066-1732199100-1732201200@itvt.com
SUMMARY:TVOT NYC 2024: Update on Advanced Advertising from Major Publishers and Advertising Agencies
DESCRIPTION:Continuing a trend that started over 15 years ago\, the advertising industry continues to bring to market amazing new capabilities that refine advertising execution. Yet in spite of these new capabilities\, a tremendous amount of dollars are spent on linear TV using basic age/sex demographics. \nThis panel will present both the buy-side and sell-side perspective on advanced advertising on the TV glass: Where are we and what’s been successful? What are the challenges to greater deployment of these capabilities? And what changes need to happen to enable that greater deployment? Panelists include: \n\nBrad Stockton\,EVP\, Head of US Media Investment Solutions\, Dentsu\nBrian Lin\, SVP of Product Management\, Advertising\, TelevisaUnivision\nErica Barnes\, Director of Strategic Audience Sales and Partnerships\, A+E Networks\nHoward Shimmel\, Head of Strategy\, datafuelX (Moderator)\nMariel Estrada\, Head of Video Currency\, Omnicom Media Group
URL:https://itvt.com/event/tvot-nyc-2024-update-on-advanced-advertising-from-major-publishers-and-advertising-agencies/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-15-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T142500
DTEND;TZID=America/Los_Angeles:20241121T150000
DTSTAMP:20260422T103215
CREATED:20241022T024007Z
LAST-MODIFIED:20241103T222551Z
UID:9065-1732199100-1732201200@itvt.com
SUMMARY:TVOT NYC 2024: Forget About the Streaming Wars\, the OS Wars Are Heating Up
DESCRIPTION:If you’ve been hearing a lot about the TV OS lately\, there’s a good reason: the operating system is the key to everything from content to discovery\, from advertising\, to measurement. In this panel\, we’ll hear from some of the key players in the space\, explore the differences between TV OS’s tied to manufacturers\, tech companies and the independent white-label players\, while exploring what’s new in interfaces and why the real battle is outside the US. Panelists include: \n• Alan Wolk\, Principal\, TVREV (Moderator)\n• Dallas Lawrence\, CSO\, Telly\n• Jim Turner\, VP of Product Management\, Streaming Platforms\, Synamedia\n• Justin Fromm\, Head of Insights and Thought Leadership\, Samsung Ads\n• Matthew Durgin\, VP of North American Content and Services\, LG Electronics
URL:https://itvt.com/event/tvot-nyc-2024-forget-about-the-streaming-wars-the-os-wars-are-heating-up/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-63.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T134500
DTEND;TZID=America/Los_Angeles:20241121T142500
DTSTAMP:20260422T103215
CREATED:20241022T024051Z
LAST-MODIFIED:20241115T195911Z
UID:9064-1732196700-1732199100@itvt.com
SUMMARY:TVOT NYC 2024: Battle of the Bundles: Why Streamlining Subscriptions Wins Over Today’s Consumers
DESCRIPTION:Between TV\, movies\, gaming and music\, people are using more entertainment subscriptions than ever. So many in fact that complexity has become their biggest challenge. In this session\, Hub Entertainment Research Founder and Principal\, Jon Giegengack\, will present an exclusive first look at the latest wave of Hub’s Battle Royale study\, which tracks the biggest needs of consumers in the subscription economy. Then\, Giegengack will lead a panel of experts to discuss the biggest opportunities to use bundles to attract and keep subscribers. Panelists include: \n\nJason Cohen\, CEO\, MyBundle.TV\nJon Giegengack\, Principal\, Hub Entertainment Research (Moderator)\nGiles Tongue\, VP of Marketing\, Bango\nShannon McKenzie\, Director of Creative Products and Platform Experience\, Content Distribution\, NBCUniversal
URL:https://itvt.com/event/tvot-nyc-2024-battle-of-the-bundles-why-streamlining-subscriptions-wins-over-todays-consumers/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-38-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T134500
DTEND;TZID=America/Los_Angeles:20241121T142500
DTSTAMP:20260422T103215
CREATED:20241022T024037Z
LAST-MODIFIED:20241114T213753Z
UID:9063-1732196700-1732199100@itvt.com
SUMMARY:TVOT NYC 2024: Brandformance: Can CTV Nail the Brand-Building-plus-Performance Combination that so Many Marketers Seek?
DESCRIPTION:This session will see top marketers and media practitioners debating whether CTV advertising can deliver the Holy Grail of the advertising world: powerful\, measurable brand-building\, coupled with strong\, even more measurable sales effects and ROI\, all in the same campaign. Panelists include: \n\nDave Morgan\, Chairman\, Simulmedia (Moderator)\nRobert Tas\, Partner\, McKinsey & Company\nSam Bloom\, CEO\, Camelot (PMG)\nSeth Haberman\, CEO\, Sense Education
URL:https://itvt.com/event/tvot-nyc-2024-brandformance-can-ctv-nail-the-brand-building-plus-performance-combination-that-so-many-marketers-seek/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-33-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T131000
DTEND;TZID=America/Los_Angeles:20241121T134500
DTSTAMP:20260422T103215
CREATED:20241022T024115Z
LAST-MODIFIED:20250108T185630Z
UID:9061-1732194600-1732196700@itvt.com
SUMMARY:TVOT NYC 2024: TV\, Meet Attention (Sponsored by Fandom!)
DESCRIPTION:LINK TO AUDIO OF SESSION\nALL PHOTOS OF SESSION\nReach is nothing more than potential. Pushing your network logo is mere vanity. The real war has always been for Attention. Participating in it\, curating it\, or stealing it require inventiveness. From multiplatform television\, to new means of product placement\, to the programmatic ecosystem\, to the commoditization of the buy\, the sea change is omnipresent. Panelists include: \n\nAlbert Thompson\, Managing Director of Digital\, Walton Isaacson (Moderator)\nAnthony Iaffaldano\, VP of Sales\, Marketing and Insights\, Fandom\nHarry Levenson\, Director of US Sales\, Lumen\nHassan Babajane\, CRO\, Tvision\nTinashe Chaponda\, CEO\, Sosani Studios\n\nSPONSORED BY \n \nTOPICS\nThe topics covered in the conversation include attention\, content and community\, the creator economy\, authenticity\, attention fluidity across mediums\, attention as a business metric\, media quality\, context and signals\, creativity and storytelling\, AI and data optimization\, strategic briefs for creators\, creator-brand alignment\, testing and scaling\, attention and profitability\, and AI activation.
URL:https://itvt.com/event/tvot-nyc-2024-tv-meet-attention/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-38.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T131000
DTEND;TZID=America/Los_Angeles:20241121T134500
DTSTAMP:20260422T103215
CREATED:20241022T024103Z
LAST-MODIFIED:20250108T181322Z
UID:9062-1732194600-1732196700@itvt.com
SUMMARY:TVOT NYC 2024: Exit Planning for Advanced TV Companies
DESCRIPTION:LINK TO AUDIO OF SESSION\nALL PHOTOS OF SESSION\nThis session will explore financial strategies for planning your company exit. What are current market conditions? When do you raise versus sell? How do acquirers value profitability versus growth? The session will include the perspectives of entrepreneurs\, financial investors\, and strategic companies. Panelists include: \n\nAndré Swanston\, Chairman\, Swanston Organization\nNarendra Nag\, CSO\, A Parent Media Co. (APMC)/Victory+\nRichard Glosser\, Managing Director\, Oaklins DeSilva+Phillips (Moderator)\nSheila Dharmarajan\, Head of Investor Relations and Business Development\, ZMC\n\nTOPICS\nThe key topics discussed in the conversation include: market update\, valuation metrics\, investment strategies\, partnership opportunities\, seller perspective\, future investment areas\, AI’s impact on business.
URL:https://itvt.com/event/tvot-nyc-2024-exit-planning-for-advanced-tv-companies/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-40-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T122500
DTEND;TZID=America/Los_Angeles:20241121T131000
DTSTAMP:20260422T103215
CREATED:20241022T024143Z
LAST-MODIFIED:20241113T224315Z
UID:9060-1732191900-1732194600@itvt.com
SUMMARY:TVOT NYC 2024: Lunch and TVOT CONNECT Networking Speed Meet I
DESCRIPTION:In this\, the first of two sessions presented by TVOT CONNECT—the online discussion\, networking and business-development community that TVOT launched earlier this year in partnership with nScreenMedia—participants will be matched with one another and with TVOT speakers for a series of 8-minute meetings. During these meetings\, each executive pair will get to ask each other up to 3 questions questions that are designed to catalyze informative conversations about their respective roles in the industry\, the opportunities and challenges they see emerging in their industry sectors\, and more. Session facilitators include: \n\nColin Dixon\, Chief Analyst\, nScreenMedia\nHolly Leff-Pressman\, Chief Client Engagement Officer\, Screen Engine/ASI\nTracy Swedlow\, Editor-in-Chief\, ITVT/Co-Producer\, TVOT
URL:https://itvt.com/event/tvot-nyc-2024-lunch-and-tvot-connect-networking-speed-meet-i/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-60.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T114000
DTEND;TZID=America/Los_Angeles:20241121T122500
DTSTAMP:20260422T103215
CREATED:20241022T024213Z
LAST-MODIFIED:20241104T204345Z
UID:9057-1732189200-1732191900@itvt.com
SUMMARY:TVOT NYC 2024: Measurement and Optimization of Audiences and Outcomes
DESCRIPTION:The market trend is toward placing more and more importance on outcomes\, especially one-year sales lift. The traditional brand-lift measures (ad recall\, brand awareness\, brand consideration\, purchase intent\, recommendation\, etc.) are to some extent being gradually replaced or augmented by sales lift. This may reflect growing suspicion of questionnaire-based methods\, although they have been proven predictive of long-term sales. Many of the new people in the field do not remember all of the institutional knowledge that has been learned over the years. \nThere is a drift due to privacy concerns toward obfuscation of household/person-specific measures\, including the idea of using Virtual IDs (VIDs) first raised by the walled gardens. This does some damage to audience measurements but is a showstopper for outcomes—a brick wall toward which the industry is accelerating as if it can’t see that wall. \nIn media selection and especially in media optimization\, is there a way to optimize for outcomes? Yes\, it can be done by using historical outcome proofs and norms by media subtypes and even by individual media vehicles (programs\, websites\, apps). Recently the industry has focused on attention as the potential silver bullet to use in quality weighting some impressions up and some down. However\, the evidence suggests that attention is better at optimizing top-of-funnel but not all that useful for bottom funnel. There are other quality weights like attention which can also be used\, including resonance\, search\, website visit\, store visit\, and historical ROAS averages; TRA even used the skew to swing purchasers as a proven way of increasing sales list/ROAS. \nIn this panel discussion\, some of the most knowledgeable media researchers in the world will be considering what are the priority needs of the industry at this time\, in terms of measurement and optimization. Is there a “good enough” that can save the industry money\, or does that fall apart when outcomes demand high degrees of accuracy? If privacy-led obfuscation relaxes the need for accuracy in the minds of practitioners for audience measurement\, will they demand the removal of all obfuscation on outcomes measurements? How can such a disconnect work? Panelists include: \n• Bill Harvey\, Chairman\, RMT (Moderator)\n• David Algranati\, Chief Innovation Officer\, Comscore\n• Howard Shimmel\, Head of Strategy\, datafuelX\n• Josh Chasin\, Principal\, Knot Simpler\n• Pete Doe\, Chief Research Officer\, Nielsen\n• Radha Subramanyam\, Chief Research and Analytics Officer\, CBS
URL:https://itvt.com/event/tvot-nyc-2024-measurement-and-optimization-of-audiences-and-outcomes/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-65.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T114000
DTEND;TZID=America/Los_Angeles:20241121T122500
DTSTAMP:20260422T103215
CREATED:20241022T024159Z
LAST-MODIFIED:20250108T180426Z
UID:9058-1732189200-1732191900@itvt.com
SUMMARY:TVOT NYC 2024: All About Ad-Supported Streaming (Sponsored by Stingray!)
DESCRIPTION:LINK TO AUDIO OF SESSION\nALL PHOTOS FROM SESSION\nAccording to recent research from Kantar\, ad-supported streaming is experiencing substantial growth and achieving greater consumer acceptance\, with AVOD up 10% and FAST up 6% quarter-on-quarter in Q2\, 2024\, and with 49% of households now open to watching advertising in exchange for a cheaper—or free—streaming experience. This session will examine the current state of the ad-supported streaming economy and debate how it should evolve going forward. \nQuestions to be addressed include: What kinds of partnerships between content providers\, services and platforms are emerging in the space? What kinds of content are proving popular on free streaming services (and what kinds aren’t?) and how is this impacting programming development\, packaging and distribution strategies? How are FAST and AVOD channel operators branding and promoting their offerings and making them easily discoverable by consumers? What new monetization opportunities are emerging from FAST’s and AVOD’s ability to reach niche and traditionally underserved audiences? Without uniform measurement standards\, shelving or other criteria to track viewership\, how should we measure the success and profitability of FAST and AVOD? What are the greatest challenges facing monetization of streaming content via advertising? And\, with less than a quarter of consumers (according to Kantar’s research) finding the ads that monetize their streaming services relevant and only 20% reporting linking a streaming ad to a purchase\, what still needs to be done in order to improve the viewer experience of ad-supported streaming and marketers’ return on their investment in the medium? Panelists include: \n\nBrandon Pankey\, CEO\, Artist Presented Experiences (APEX)\nJennifer Stamm\, Head of Marketing and Business Development\, Haystack News\nMichael Nagle\, Principal\, Ashling Digital (Moderator)\nMike Bloxham\, EVP of Global Media and Entertainment\, Magid\nPaul Kontonis\, CMO\, Revry\nRick Bergan\, Head of Content Distribution\, Stingray\n\nSPONSORED BY \n \nTOPICS\nContent popularity\, LGBTQ+ audiences\, music content\, artist-driven experiences\, measurement and trends\, programming and distribution strategies\, monetization challenges\, innovative monetization strategies\, rewards and loyalty programs.
URL:https://itvt.com/event/tvot-nyc-2024-all-about-ad-supported-streaming/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/11/TVOT-NYC-2024-Panel-Promos-24.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T110000
DTEND;TZID=America/Los_Angeles:20241121T114000
DTSTAMP:20260422T103215
CREATED:20241022T024243Z
LAST-MODIFIED:20250108T182424Z
UID:9055-1732186800-1732189200@itvt.com
SUMMARY:TVOT NYC 2024: Overcoming Fragmentation in TV Advertising (Sponsored by ShowSeeker!)
DESCRIPTION:LINK TO AUDIO OF SESSION\nALL PHOTOS FROM SESSION\nAs far as the viewer is concerned\, TV is just TV\, regardless of what screen it is viewed on and regardless of whether it is delivered over the air\, via cable or satellite or via the Internet. But behind the scenes\, the advertising that makes that TV possible is served and bought in very different ways\, linear and streaming inventories are siloed\, and this fragmentation inevitably gives rise to inefficiency and complexity. This session will explore ongoing efforts to break down these legacy silos\, converge linear and streaming media channels\, reintegrate inventories\, and enable new efficiencies by allowing buyers and sellers to focus fully on audiences rather than on platforms. Panelists include: \n\nJeff Blaszak\, SVP of Business Operations and Strategy\, ShowSeeker\nMatthew Van Houten\, SVP\, Product\, Ad Ops Systems & Services\, and Business Development\, DIRECTV Advertising\nMichele Stone\, VP of Advanced Advertising Product and Planning\, Paramount\nPaul Erickson\, Principal\, Erickson Strategy & Insights (Moderator)\nRob Jayson\, EVP of Insights and Analytics\, USIM\nSteve Reynolds\, CEO\, Imagine Communications\n\nSPONSORED BY \n \nTOPICS\nTopics addressed during this session included fragmentation\, convergence\, measurement\, currency\, innovation\, audience targeting\, inventory management\, business outcomes\, business challenges\, data availability\, partnerships\, consultative selling\, reporting\, insights\, direct selling\, curated inventory\, campaign objectives\, multiple measurement providers\, smart inventory and dynamic inventory.
URL:https://itvt.com/event/tvot-nyc-2024-overcoming-fragmentation-in-tv-advertising/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-36.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T110000
DTEND;TZID=America/Los_Angeles:20241121T114000
DTSTAMP:20260422T103215
CREATED:20241022T024227Z
LAST-MODIFIED:20241114T213409Z
UID:9056-1732186800-1732189200@itvt.com
SUMMARY:TVOT NYC 2024: The Power of Niche: Why Smaller\, Highly Focused Streaming Services Wield Outsize Power with Consumers
DESCRIPTION:Smaller streaming services that focus on specific areas of content have a number of advantages over general entertainment services\, large or small. At the core of their opportunity is the fact that they serve fan passion of specific communities who—in general terms—often feel under-served within the media landscape. The successful “niche” services are those that become a part of the cultural landscape\, and a resource for fans of their content specialism—whether it’s horror\, anime\, British content\, specific sports and more. Those that do it well become more important to users than some of the biggest names in the sector\, experience lower than normal levels of churn\, and create opportunities to engage consumers beyond the screen. \nThis panel draws on new Magid research and the perspective of executives who are building some of the strongest consumer propositions in streaming. Panelists include: \n\nMike Bloxham\, EVP of Global Media and Entertainment\, Magid (Moderator)\nJennifer Moon\, Head of Editorial and Programming Strategy\, North America\, BritBox\nSara Burns\, SVP of Programming and Strategy\, Cineverse\nSam Zimmerman\, VP of Programming\, Shudder
URL:https://itvt.com/event/tvot-nyc-2024-the-power-of-niche-why-smaller-highly-focused-streaming-services-wield-outsize-power-with-consumers/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-32-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T102000
DTEND;TZID=America/Los_Angeles:20241121T110000
DTSTAMP:20260422T103215
CREATED:20241022T024338Z
LAST-MODIFIED:20250108T181812Z
UID:9051-1732184400-1732186800@itvt.com
SUMMARY:TVOT NYC 2024: Local CTV in 2025: The Roadmap to Revenue Growth (Sponsored by MNTN!)
DESCRIPTION:LINK TO AUDIO OF SESSION\nALL PHOTOS FROM SESSION\nBIA estimates that ad spending targeting CTV in local markets will approach $3 billion in 2025\, nearly tripling CTV spending in 2020. Local TV groups\, FASTs\, premium AVOD services\, more powerful adtech\, identity graphs\, and stronger local sales initiatives are driving this revenue growth. After a bang-up year in 2024 with over $1 billion in Political ad spending in local CTV\, what is the outlook for 2025 and how will revenue growth be achieved? Publishers\, DSPs and SSPs weigh in what they are seeing and how they’re expecting to drive success. Panelists include: \n\nBrian Hunt\, Corporate VP/Head of National Digital\, Programmatic and OTT/CTV Ad Sales\, Sinclair\nCary Tilds\, GM Local\, MNTN\nChris Signore\, VP/Head of Revenue—Ad Server\, Magnite\nJeremiah Tachna\, VP of Advertising\, Disney Advertising\nPeter Jones\, Head of Sales\, Premion\nRick Ducey\, Managing Director\, BIA Advisory Services (Moderator)\n\nSPONSORED BY \n \nTOPICS\n2024 political spending\, local CTV forecast\, sector-specific growth\, bullish outlook\, self-service platforms\, onboarding new clients\, national vs. local campaigns\, geo-targeting\, innovations and solutions for 2025\, positive outlooks for 2025\, measurement and attribution\, creative options and AI-powered production.
URL:https://itvt.com/event/tvot-nyc-2024-local-ctv-in-2025-the-roadmap-to-revenue-growth/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-24-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T102000
DTEND;TZID=America/Los_Angeles:20241121T110000
DTSTAMP:20260422T103215
CREATED:20241022T024327Z
LAST-MODIFIED:20250108T174943Z
UID:9052-1732184400-1732186800@itvt.com
SUMMARY:TVOT NYC 2024: To VID or Not to VID
DESCRIPTION:LINK TO AUDIO OF SESSION\nALL PHOTOS FROM SESSION\nIn the ongoing and multiple discussions around improving US video audience measurement\, there have been plans announced for\, or at least references made to\, Virtual IDs—i.e. the creation of synthetic identifiers to assign impressions to a lookalike audience in a way designed to preserve consumer privacy. This panel will explain how VIDs work\, the broader value of—as well as challenges with—virtual data\, and why they do (or do not) represent the future for cross-media measurement. Panelists include: \n• Andrew Bradford\, Global Product Lead\, Cross Media Campaign Measurement\, Kantar Media\n• Helen Katz\, EVP/Head of Research\, Publicis (Moderator)\n• Howard Shimmel\, Head of Strategy\, datafuelX\n• Leslie Wood\, Former Chief Research Officer\, iSpot.TV\n• Michael Vinson\, Chief Research Officer\, Comscore\n• Sable Mi\, Analytic Strategist \nTOPICS\nThe key topics discussed in the conversation include: virtual IDs\, VIDs\, population enumeration\, media measurement\, cross-platform measurement\, planning\, activation\, privacy\, data sharing\, adoption\, and fragmentation.
URL:https://itvt.com/event/tvot-nyc-2024-to-vid-or-not-to-vid/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-31.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T095000
DTEND;TZID=America/Los_Angeles:20241121T102000
DTSTAMP:20260422T103215
CREATED:20241022T024530Z
LAST-MODIFIED:20250108T185812Z
UID:9053-1732182600-1732184400@itvt.com
SUMMARY:TVOT NYC 2024: Branded Entertainment (Sponsored by Leap Media Group!)
DESCRIPTION:LINK TO SESSION AUDIO\nALL PHOTOS OF SESSION\nThis session will bring together leaders in the burgeoning branded-entertainment space to share their insights into how to take advantage of this rapidly evolving marketing medium.  Panelists include: \n\nBrian Kekich\, Director\, Content Partnerships\, Red Bull\nChris Pizzurro\, Chairman\, Leap Media Group\nMichele Fino\, Chief Storyteller\, Michele Fino\, LLC (Moderator)\nPaul Furia\, Head of Content and Creative Packaging\, Media By Mother\n\nSPONSORED BY \n \nTOPICS\nThe key topics discussed in the conversation included branded entertainment\, content creation\, brand partnerships\, audience engagement\, distribution and promotion\, ROI and measurement\, collaboration and transparency\, advertising\, entertainment\, and social good.
URL:https://itvt.com/event/tvot-nyc-2024-branded-entertainment/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-35.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T095000
DTEND;TZID=America/Los_Angeles:20241121T102000
DTSTAMP:20260422T103215
CREATED:20241022T024256Z
LAST-MODIFIED:20241113T060640Z
UID:9054-1732182600-1732184400@itvt.com
SUMMARY:TVOT NYC 2024: TV Measurement in the Machine Era
DESCRIPTION:AI\, by way of Computer Vision\, Natural Language Processing\, and Machine Learning\, will close many of the gaps in today’s measurement business. This session will explore how recent advancements in AI will remap the measurement landscape. Panelists include: \n\nAlbert Thompson\, Managing Director of Digital\, Walton Isaacson (Moderator)\nCharlene Polite Corley\, VP of Diverse Insights and Partnerships\, Nielsen\\nDavid Algranati\, Chief Innovation Officer\, Comscore\nKailyn Hartmann\, VP of Advanced Analytics and Intelligence\, VAB
URL:https://itvt.com/event/tvot-nyc-2024-tv-measurement-in-the-machine-era/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-27-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T091000
DTEND;TZID=America/Los_Angeles:20241121T095000
DTSTAMP:20260422T103215
CREATED:20241022T024448Z
LAST-MODIFIED:20250109T170652Z
UID:9049-1732180200-1732182600@itvt.com
SUMMARY:TVOT NYC 2024: Monetizing Connected TV
DESCRIPTION:LINK TO AUDIO OF SESSION\nPHOTOS FROM SESSION\nWith Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year\, this session will explore how CTV is giving rise to new monetization opportunities through interactive ad formats\, shoppable TV/tcommerce\, data generation\, granular targeting\, and more. Panelists drawn from companies at the forefront of the fast-evolving CTV economy will address such questions as: What innovations in advertising and other forms of CTV monetization are proving effective\, and why? What kinds of programming are generating the most viewer engagement with CTV advertising and commerce? And\, as CTV and FAST inventory grow\, how will CTV advertising and commerce opportunities evolve and mature? Panelists include: \n\nChris Pfaff\, CEO\, Chris Pfaff Tech Media (Moderator)\nDallas Lawrence\, CSO\, Telly\nDavid Apostolico\, Chief Distribution Officer\, QVC/HSN+\nFred Godfrey\, CEO\, Origin\nJennifer Monson\, VP of Sales\, Fubo\nMark Lee\, Head of North American Content Business Development\, LG Electronics\n\nTOPICS\nThe key topics discussed in the conversation include: monetizing connected TV\, innovations in CTV advertising\, challenges and opportunities in CTV\, live sports and personal shopping on CTV\, and the future of CTV and advertising.
URL:https://itvt.com/event/tvot-nyc-2024-monetizing-connected-tv/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-27-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T091000
DTEND;TZID=America/Los_Angeles:20241121T095000
DTSTAMP:20260422T103215
CREATED:20241022T024416Z
LAST-MODIFIED:20241116T023837Z
UID:9050-1732180200-1732182600@itvt.com
SUMMARY:TVOT NYC 2024: New Developments in Data Collaboration
DESCRIPTION:With consumer data becoming an ever-more essential element of the TV advertising ecosystem\, this session will explore the latest developments in data collaboration\, and identify the challenges and opportunities that are likely to emerge in this space in the coming months and years. Topics to be discussed include the impact of recent—and pending—privacy legislation; how to improve the quality of data gathered\, while simultaneously protecting consumers’ rights; lessons learned from data collaboration to date and how these learnings should impact methodologies going forward; the increasingly centrality of data clean rooms and the corresponding need for interoperability standards between systems; best practices for blending disparate data sets and for interpreting and generating actionable insights from the raw numbers that those data sets provide; the potential impact of AI and other new technologies on the data space; and whether there is a risk that creativity and originality in television advertising could be neglected due to an over-reliance on data. Panelists include: \n\nLauren Wetzel\, CEO\, InfoSum\nMatt Spiegel\, EVP of TruAudience Growth Strategy\, TransUnion\nMichael Hahn\, EVP and General Counsel\, IAB\nMike Petrella\, Managing Director of Strategic Partnerships\, Kinective by United Airlines\nSeema Patel\, Executive Leader\, Advanced Advertising\, Data Strategy and Growth/Co-Founder\, TechBae (Moderator)\n\n 
URL:https://itvt.com/event/tvot-nyc-2024-new-developments-in-data-collaboration/
LOCATION:New York Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-39.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T090000
DTEND;TZID=America/Los_Angeles:20241121T091000
DTSTAMP:20260422T103215
CREATED:20241022T024504Z
LAST-MODIFIED:20241102T214831Z
UID:9048-1732179600-1732180200@itvt.com
SUMMARY:Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt-2/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-53.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241121T083000
DTEND;TZID=America/Los_Angeles:20241121T090000
DTSTAMP:20260422T103215
CREATED:20241022T024516Z
LAST-MODIFIED:20241102T214803Z
UID:9047-1732177800-1732179600@itvt.com
SUMMARY:Registration\, Light Refreshments\, Coffee and Networking
DESCRIPTION:
URL:https://itvt.com/event/registration-light-refreshments-coffee-and-networking-2/
LOCATION:Live Room
CATEGORIES:TVOT NYC 2024
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2024/10/TVOT-NYC-2024-Panel-Promos-55.jpg
END:VEVENT
END:VCALENDAR