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X-WR-CALDESC:Events for ITVT
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BEGIN:VTIMEZONE
TZID:America/Los_Angeles
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DTSTART:20240310T100000
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DTSTART:20241103T090000
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T180000
DTEND;TZID=America/Los_Angeles:20240328T180500
DTSTAMP:20260428T042548
CREATED:20230228T090051Z
LAST-MODIFIED:20240314T181146Z
UID:6426-1711648800-1711649100@itvt.com
SUMMARY:TVOT SF 2024:  End of the Event - Hope you Have a Great Time!
DESCRIPTION:All ITVT/Televisionation Podcasts & TVOT Events (In-Person and Online) are co-produced by… \nTracy Swedlow – tracyswedlow@gmail.com\, 415-608-4766 \nRichard Washbourne – tvotnyc@gmail.com
URL:https://itvt.com/event/tvot-sf-2023-end-of-the-event-see-you-next-time/
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T161500
DTEND;TZID=America/Los_Angeles:20240328T170000
DTSTAMP:20260428T042548
CREATED:20240227T220216Z
LAST-MODIFIED:20240314T181121Z
UID:7748-1711642500-1711645200@itvt.com
SUMMARY:TVOT SF 2024: *Grand Finale* Plenary Session: Advanced Advertising for Politics and Advocacy
DESCRIPTION:Our TVOT SF 2024 “Grand Finale” plenary session brings together representatives of agencies\, community/advocacy organizations and providers of new technologies and services for political advertising\, in order to explore not only how advanced-TV advertising is being used in this general election year\, but also to debate what its potential could be for advocacy advertising after the election. Can advanced TV be a force for positive change? Panelists include: \n\nChris Vail\, VP of Political Ad Sales\, Effectv\nClayton Banks\, CEO\, Silicon Harlem (Moderator)\nFred Godfrey\, CEO\, Origin\nJames Lance Taylor\, Professor\, University of San Francisco\nScott Stansfield\, CEO\, Centriply\nShalonda Hunter-Harris\, Senior Director of Digital\, Social and Creative\, The Leadership Conference
URL:https://itvt.com/event/tvot-sf-2024-grand-finale-plenary-session-advanced-advertising-for-politics-and-advocacy/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T153500
DTEND;TZID=America/Los_Angeles:20240328T161500
DTSTAMP:20260428T042548
CREATED:20240227T220112Z
LAST-MODIFIED:20240314T181043Z
UID:7747-1711640100-1711642500@itvt.com
SUMMARY:TVOT SF 2024: Plenary Session: Rethink Measurement: Connecting the Two Sides of the “Measurement Coin”
DESCRIPTION:When discussing measurement in our industry\, practitioners tend to think in terms of one or the other of two approaches: output-based media measurement\, which focuses on audience\, in-target reach\, frequency\, viewability—often referred to as “currencies”; and outcome-based measurement\, tied to business objectives such as sales\, site visitation\, viewership and other forms of conversion. \nThere are plenty of experts on both sides—and a whole lot more debates\, with the participants’ views naturally influenced by the part of the business they represent. As a consequence\, we seldom evaluate both sides of the measurement coin with a more unified view. Each side seems to operate without connecting to the other\, harming brands’ ability to optimize. And when the two sides have to join together\, the implementation is often forced and mismatched\, and the result is confusion and inaction. It’s time to recalibrate our thinking and approach the two sides of the measurement coin together. Join a group of measurement experts for an open discussion. Panelists include: \n\nHelen Katz\, EVP of Research\, Publicis\nLeslie Wood\, Chief Research Officer\, iSpot.tv\nSable Mi\, VP of Analytics\, Epsilon (Moderator)\nSaqib Mausoof\, Chief Data Officer\, Affinity Solutions\nZainab Jamal\, Director of Data Sciences and Digital Analytics\, Hewlett Packard Enterprise
URL:https://itvt.com/event/tvot-sf-2024-plenary-session-rethink-measurement-connecting-the-two-sides-of-the-measurement-coin/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T150500
DTEND;TZID=America/Los_Angeles:20240328T153500
DTSTAMP:20260428T042548
CREATED:20240227T215905Z
LAST-MODIFIED:20240320T184853Z
UID:7745-1711638300-1711640100@itvt.com
SUMMARY:TVOT SF 2024: Charting the Future: NEXTGEN TV and OTA Local Measurement
DESCRIPTION:This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink of a significant shift in how broadcasters understand and leverage audience metrics\, this panel will delve into the methodologies\, benefits\, and transformative impact of the Run3TV/Application initiative on immediate issue resolution and value addition. Join our speakers as they discuss the practicalities\, challenges\, and prospects of implementing advanced measurement techniques in the OTA broadcasting environment. Panelists include: \n\nDavid Algranati\, Chief Innovation Officer\, Comscore\nJason Patton\, SVP of Sales and Marketing\, Verance\nJonathan Steuer\, CEO\, Anonymous Media Research (Moderator)\nMonica Faz\, VP of Product Management (Local)\, Advanced Advertising\, TelevisaUnivision
URL:https://itvt.com/event/tvot-sf-2024-charting-the-future-nextgen-tv-and-ota-local-measurement/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T142500
DTEND;TZID=America/Los_Angeles:20240328T153500
DTSTAMP:20260428T042548
CREATED:20240227T220002Z
LAST-MODIFIED:20240321T025121Z
UID:7746-1711635900-1711640100@itvt.com
SUMMARY:TVOT SF 2024: TVOT CONNECT In-Person
DESCRIPTION:This session will be an in-person extension of TVOT CONNECT\, the twice-monthly webinar series/online networking and business-development community that TVOT/ITVT and analyst company\, nScreenMedia\, launched last year. \nThe session will discuss and debate the most significant industry developments of the past year\, including developments that were highlighted in the nominations and voting for the Most Significant Impact Award of the Awards for Leadership in Interactive and Multiplatform Television (the winner of that award will have been announced the previous day)\, and developments that have figured large in the panel discussions at TVOT SF 2024 over the past two days. \nThe discussion will be led by a panel of experts with expertise in advanced advertising\, streaming\, content distribution\, technological infrastructure\, consumer behavior and other key areas. However\, audience members will be strongly encouraged to take part in the conversation—so expect a lively\, highly interactive session where controversial opinions will be welcomed. Chatham House rules—where participants and attendees are free to use information from the discussions\, but not allowed to reveal who voiced any particular opinion—will apply. Panelists include: \n\nColin Dixon\, Chief Analyst\, nScreenMedia (Moderator)\nJon Giegengack\, Principal\, Hub Entertainment Research (Moderator)\nSherry Brennan\, Principal\, S. Brennan Media\nTracy Swedlow\, Editor-in-Chief\, ITVT\nAdditional panelists TBA
URL:https://itvt.com/event/tvot-sf-2024-tvot-connect-in-person/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T142500
DTEND;TZID=America/Los_Angeles:20240328T150500
DTSTAMP:20260428T042548
CREATED:20240227T215742Z
LAST-MODIFIED:20240319T041834Z
UID:7744-1711635900-1711638300@itvt.com
SUMMARY:TVOT SF 2024: NEXTGEN TV: Merging Streaming and OTA for Unprecedented Reach
DESCRIPTION:As traditional streaming platforms express increasing interest in Over-the-Air (OTA) broadcasting\, this session seeks to uncover the reasons behind the surge in inquiries and the potential of broadcast IP channels. Why are established streamers turning to OTA\, and how does NEXTGEN TV (ATSC 3.0) facilitate this shift? What can the new interactive environment facilitate? Speakers will share insights on integrating streaming content over the air\, highlighting the symbiotic benefits for broadcasters and streamers alike. Panelists include: \n\nNick Colsey\, VP of Business Development\, Sony\nPeter Scott\, Chief Strategy Officer\, Play Anywhere\nMichael Gregor\, CEO\, Velope.tv\nRick Howe\, The iTV Doctor\, The Friday Fireside (Moderator)\nRob Lewis\, CEO\, ROXi
URL:https://itvt.com/event/tvot-sf-2024-nextgen-tv-merging-streaming-and-ota-for-unprecedented-reach/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T134000
DTEND;TZID=America/Los_Angeles:20240328T142500
DTSTAMP:20260428T042548
CREATED:20240227T215635Z
LAST-MODIFIED:20240320T183539Z
UID:7743-1711633200-1711635900@itvt.com
SUMMARY:TVOT SF 2024: Ad Strategists Speak
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: \n\nJohn Mergen\, Chief Media Officer\, The Shipyard\nKathy Newberger\, Contributor\, MediaVillage (Moderator)\nMichele Fino\, Head of Branded Entertainment\, Crackle\nRian Durham\, Account Group Director\, Situation Interactive\nSarah Squiers\, EVP of Client Partnerships\, TelevisaUnivision
URL:https://itvt.com/event/ad-strategists-speak/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T134000
DTEND;TZID=America/Los_Angeles:20240328T142500
DTSTAMP:20260428T042548
CREATED:20240227T215428Z
LAST-MODIFIED:20240320T181359Z
UID:7742-1711633200-1711635900@itvt.com
SUMMARY:TVOT SF 2024: Sports in a World of Streaming
DESCRIPTION:In the first part of this session\, Jon Giegengack\, Founder and Principal of Hub Entertainment Research\, will share findings from the first wave of Hub’s new study\, “What’s the Score: The Evolution of Sports Fans and Sports Media.” Then\, a panel composed of representatives of companies that are helping drive sports’ shift to streaming and creating the new viewing experiences that this shift makes possible will debate and discuss those findings. Questions to be addressed include: How important are sports to viewers\, and which sports matter more to them than others? What new ways of watching\, engaging with and interacting with sports programming is the shift to streaming enabling? And how will shifts in sports content from linear to streaming impact the rest of the TV ecosystem? Panelists include: \n\nAndy Reif\, SVP\, Tennis Channel International\nJon Giegengack\, Principal\, Hub Entertainment Research (Moderator)\nPeter Scott\, Chief Strategy Officer\, Play Anywhere\nSabine Bravo\, VP of Business Development\, Synamedia
URL:https://itvt.com/event/sports-in-a-world-of-streaming/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T124500
DTEND;TZID=America/Los_Angeles:20240328T134000
DTSTAMP:20260428T042548
CREATED:20240227T215330Z
LAST-MODIFIED:20240314T181212Z
UID:7741-1711629900-1711633200@itvt.com
SUMMARY:TVOT SF 2024: Lunch\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-lunch-schmoozing-and-networking-2/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T121000
DTEND;TZID=America/Los_Angeles:20240328T124500
DTSTAMP:20260428T042548
CREATED:20240227T215246Z
LAST-MODIFIED:20240315T020255Z
UID:7740-1711627800-1711629900@itvt.com
SUMMARY:TVOT SF 2024: Focus On Gray Swan Systems
DESCRIPTION:As the TV industry becomes the CTV industry\, it is not firing on all cylinders. Fill rates are not quite what they should be\, and available inventory never quite matches right with opportunities. Some of these issues are strategic. But for many in the CTV business it’s a multitude of little things that chip away at performance: perhaps the pacing on a campaign is not quite right\, or a supply source is missed\, or campaigns are bidding against themselves as they try to make their numbers at the end of a month. And these events often go unnoticed\, don’t get fixed\, and pile up. And each one costs just a little bit of revenue: death by a thousand papercuts. \nThe winners of this transformation won’t necessarily be the organizations with the most popular offerings and biggest audiences. Rather\, it may be the ones that can\, so to speak\, run the trains on time. In conversation with Rick Howe\, The iTV Doctor\, Zeev Neumeier\, founder of Gray Swan Systems\, a start-up just now emerging from stealth mode (note: Neumeier previously founded Inscape\, now part of VIZIO)\, will discuss why the CTV business looks more and more like running an airline\, and what tools business should load up on if they want to survive and thrive through the transformation. \n\nRick Howe\, The iTV Doctor\, The Friday Fireside (Moderator)\nZeev Neumeier\, CEO\, Gray Swan Systems
URL:https://itvt.com/event/tvot-sf-2024-focus-on-gray-swan-systems/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T121000
DTEND;TZID=America/Los_Angeles:20240328T124500
DTSTAMP:20260428T042548
CREATED:20240227T215120Z
LAST-MODIFIED:20240315T020157Z
UID:7739-1711627800-1711629900@itvt.com
SUMMARY:TVOT SF 2024: Focus on Disney Advertising: A Spotlight on Streaming and Self-Serve
DESCRIPTION:On its journey to become 50% automated and addressable as a business\, Disney Advertising has doubled down on scaling access to data and self-service automation to advertisers of all sizes. With the acceleration of streaming\, advertisers are looking to unify their view of audiences across linear\, digital and connected TV—and Disney’s decade-long investment in its advertising technology stack is aiming to drive new access and innovation for buyers. \nIn this session\, executives from Disney Advertising will provide an inside look into how the company is embracing technology-enablement across its advertising portfolio\, building access to premium inventory at the intersection of entertainment and sports through self-service capabilities and solutions like the company’s Campaign Manager. Participants include: \n\nMichelle Marchewka\, VP of Addressable Solutions and Enablement\, Disney Advertising\nSylvester J. Phifer\, VP\, Self-Service Platform/Disney Campaign Manager\, Disney Advertising\nTameka Kee\, Deputy Managing Director\, CIMM (Moderator)
URL:https://itvt.com/event/tvot-sf-2024-focus-on-disney-advertising/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T112000
DTEND;TZID=America/Los_Angeles:20240328T121000
DTSTAMP:20260428T042548
CREATED:20240227T215032Z
LAST-MODIFIED:20240322T153745Z
UID:7738-1711624800-1711627800@itvt.com
SUMMARY:TVOT SF 2024: Streaming Monetization - Sponsored by Stingray
DESCRIPTION:Register: https://tvotsf2024.rsvpify.com\nSchedule: https://itvt.com/events\nGrid Schedule: https://itvt.com/tvot-sf-2024-schedule-grid/ \nThis session will explore the new business models that are emerging around streaming—exploring such topics as the roles that AVOD/FAST and SVOD respectively are likely to play going forward; the increasing importance of ad-supported tiers to subscription-based streaming services; strategies for countering—or living with—churn; strategies for differentiating services in an increasingly crowded market; the economics of niche streaming services; how contextual data in the bidstream can be used to drive monetization; the move from a la carte to rebundling and the roles played by aggregators and telco bundlers; best practices for marketing advertising- and subscription-supported steaming services respectively; and the emergence of shoppable TV\, gaming and other new streaming-monetization methods beyond subscription and advertising. Panelists include: \n\nAlexis Gai\, SVP of Sales and Revenue\, Cleeng\nEvan Bregman\, GM of Streaming\, Tastemade\nLuisa H.B. Muneratti\, SVP of Sales\, Bango\nMarco Frazier\, COO and CRO\, Pando Analytics\nMichael Cerda\, Chief Product Officer\, Streaming\, TelevisaUnivison\nPaul Erickson\, Principal\, Erickson Strategy & Insights (Moderator)\nSean Riley\, General Manager of Ultimate Trivia\, Stingray
URL:https://itvt.com/event/tvot-sf-2024-streaming-monetization/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T112000
DTEND;TZID=America/Los_Angeles:20240328T121000
DTSTAMP:20260428T042548
CREATED:20240227T214938Z
LAST-MODIFIED:20240314T180121Z
UID:7737-1711624800-1711627800@itvt.com
SUMMARY:TVOT SF 2024: Legends of Research
DESCRIPTION:This session will bring together some of the most prominent and experienced researchers in the advanced-TV and advertising industries to share what they have learned during their careers\, and to answer such questions as: What emerging developments are you following closely and why? What is the biggest change you’ve witnessed or experienced over your career? What do you see as the biggest challenge our industry is facing (or should be facing)? Come hear more from people with a collective century of wisdom! Panelists include: \n\nHelen Katz\, EVP of Research\, Publicis (Moderator)\nHoward Shimmel\, Head of Strategy\, datafuelX/Ex-Chief Research Officer\, Turner Broadcasting\nJosh Chasin\, Member\, Board of Trustees\, ARF\nLeslie Wood\, Chief Research Officer\, iSpot.tv\nPete Doe\, Chief Research Officer\, Nielsen
URL:https://itvt.com/event/tvot-sf-2024-legends-of-research/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T103000
DTEND;TZID=America/Los_Angeles:20240328T112000
DTSTAMP:20260428T042548
CREATED:20240227T214840Z
LAST-MODIFIED:20240320T232211Z
UID:7736-1711621800-1711624800@itvt.com
SUMMARY:TVOT SF 2024: The Future of Local Streaming
DESCRIPTION:This session will explore how TV stations are launching streaming services devoted to news and other local content\, in a bid to build and monetize new audiences and to counter the impact that pay-TV cord-cutting has had on their reach. Local TV’s embrace of streaming already appears to be meeting with some success: according to research from TVREV\, not only do 68% of Gen-Zs and younger-Millennials regularly seek out local TV news on streaming platforms\, but 36% of 65-and-olders have streamed their local news. Panelists will explore such questions as: How successfully are local streaming services catering to the advertising needs of small businesses\, and can those services build a viable business on such hyperlocal advertising? What new advertising formats and what new technologies and services for buying\, producing and targeting ads are emerging in this space? What kinds of granular data are being generated by local streaming services and how is that data being used? What kinds of news programming and other content are proving popular on these new services and how are local stations and their newsrooms adapting to meet the demand for that content? Panelists include: \n\nAdam Ostrow\, Chief Digital Officer\, TEGNA\nJeff Haley\, Principal\, NeighborhoodTV\nKeith Kazerman\, President of Streaming\, Locality\nKristin Wnuk Crawford\, SVP of Sales\, MadHive\nTim Hanlon\, CEO\, The Vertere Group (Moderator)
URL:https://itvt.com/event/tvot-sf-2024-the-future-of-local-streaming/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T103000
DTEND;TZID=America/Los_Angeles:20240328T112000
DTSTAMP:20260428T042548
CREATED:20240227T214746Z
LAST-MODIFIED:20240314T180041Z
UID:7735-1711621800-1711624800@itvt.com
SUMMARY:TVOT SF 2024: Branded Entertainment
DESCRIPTION:Streaming TV is increasingly being monetized by advertising\, as is evidenced by the ongoing growth of FASTs and ad-supported tiers. Yet how can brands get an audience that has grown up with ad-skipping and ad-blockers (according to a survey by Ypulse 69% of 13- to 39-year-olds actually stream content to avoid ads) to watch that advertising? Branded entertainment—historically associated with the early days of television (see\, for example\, “soap operas”)—has re-emerged as a solution to this problem\, with brands such as AB InBev\, FootAsylum\, Mailchimp\, Nike\, Saint Laurent\, Home Depot and others launching branded-entertainment offerings and\, in many cases\, even setting up in-house studios. Catalyzing the growth of branded entertainment has been CTV’s support for data-generation\, shoppable TV and other interactive enhancements. This session will explore the latest developments in branded entertainment; examine the new programming formats\, new interactive experiences\, and new business models it is giving rise to; and attempt to predict how this space will evolve over the coming months and years. Panelists include: \n\nAlbert Thompson\, General Manager of Digital\, Walton Isaacson (Moderator)\nChris Pizzurro\, Principal\, Leap Media\nDan Kelly\, VP of National Sales\, BrightLine\nDiana Horowitz\, CRO and Co-COO\, Driver Studios\nKevin Kurtz\, CEO\, Taste Buds Entertainment\nMichele Fino\, Head of Branded Entertainment\, Crackle\n\n 
URL:https://itvt.com/event/tvot-sf-2024-branded-entertainment/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T102500
DTEND;TZID=America/Los_Angeles:20240328T103000
DTSTAMP:20260428T042548
CREATED:20240227T230129Z
LAST-MODIFIED:20240314T181238Z
UID:7763-1711621500-1711621800@itvt.com
SUMMARY:TVOT SF 2024: Break\, Sponsored by Breakaway Communications
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-break-sponsored-by-breakaway-communications/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T095000
DTEND;TZID=America/Los_Angeles:20240328T102500
DTSTAMP:20260428T042548
CREATED:20240227T214538Z
LAST-MODIFIED:20240323T012745Z
UID:7732-1711619400-1711621500@itvt.com
SUMMARY:TVOT SF 2024: Product Launch by Maverix Insights & Strategy
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenters include: \n\nAlexia Raven\, Qualitative Research Lead\, Maverix Insights & Strategy\nLiz Huszarik\, Managing Partner\, Maverix Insights & Strategy
URL:https://itvt.com/event/product-launch-by-maverix-insights-strategy/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T095000
DTEND;TZID=America/Los_Angeles:20240328T102500
DTSTAMP:20260428T042548
CREATED:20240227T214419Z
LAST-MODIFIED:20240316T180422Z
UID:7730-1711619400-1711621500@itvt.com
SUMMARY:TVOT SF 2024: Media Strategy in a Hot Political Year: A Buy-Side Perspective
DESCRIPTION:Hot Topic Session Sponsored by Centriply\nWhen looking for media advantages\, successful campaign managers ask questions like: Who are the people without whom we cannot succeed? Where are the people who are most likely to respond to our message? What do these people need to feel\, to support us? Centriply likes to answer with: Audience (Who) + Location (Where) + Message (What) = delivering media advantage for political campaigns that understand the value of local linear TV aligned with CTV and other channels. \n2024 is going to be a blockbuster\, with an anticipated $10-15 billion spend on TV ads. TV ad campaigns matching specific audience segments to the correct hyper-local location will be more intense than ever. And understanding how TV campaigns work effectively alongside digital channels in a media plan will become even more valuable. \nThis session will explore the evolution of the importance of audience matching—in the right location and with appropriate content placement—for political campaigns. Hear why knowing the “rules and regulations” of political buying on TV\, plus using great adtech\, delivers massive advantages when time is of the essence\, and how data-driven\, audience-first\, local linear TV complements CTV/digital buys. It’s not one or the other\, it’s both. This buy-side perspective will help media owners understand the changing—yet familiar—face of political ad planning/buying on TV. While “all politics are local” still resonates\, it’s the scale of local linear/broadcast TV that can support campaigns\, so people can take a campaign message to their voting booth. You’ll have questions—they’ll have answers. Panelists include: \n\nAlbert Thompson\, Managing Director of Digital\, Walton Isaacson (Moderator)\nClayton Banks\, CEO\, Silicon Harlem\nKeith Reidy\, Senior Media Buyer\, Centriply\nScott Stansfield\, CEO\, Centriply\nShalonda Hunter-Harris\, Senior Director of Digital\, Social and Creative\, The Leadership Conference\nZulema Baez\, VP of Strategic Accounts and Political\, Adsmovil\n\nAbout Centriply: Centriply is an independent media agency on a 25-year mission to give communication organizations\, federal/local coalitions\, brands\, and agencies the technology that taps into the scale of linear TV with the abilities that digital marketers expect. For more information\, visit www.centriply.com
URL:https://itvt.com/event/tvot-sf-2024-media-strategy-in-a-hot-political-year-a-buy-side-perspective-hot-topic-session-sponsored-by-centriply/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T090500
DTEND;TZID=America/Los_Angeles:20240328T095000
DTSTAMP:20260428T042548
CREATED:20240227T214321Z
LAST-MODIFIED:20240319T151454Z
UID:7729-1711616700-1711619400@itvt.com
SUMMARY:TVOT SF 2024: What’s the Deal with Measurement?
DESCRIPTION:As the video ecosystem continues to evolve\, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss the key components of measurement\, why each is important\, how marketers are adapting to changes\, and how their solutions are evolving to meet the needs of the marketplace today and in the future. Panelists include: \n\nBen Vandegrift\, VP of Measurement Solutions\, VAB (Moderator)\nDallas Lawrence\, Chief Strategy and Communications Officer\, Telly\nDavid Algranati\, Chief Innovation Officer\, Comscore\nJesse Redniss\, CEO\, Qonsent\nJoshua Lee\, CTO and Head of Product\, EDO
URL:https://itvt.com/event/tvot-sf-2024-whats-the-deal-with-measurement/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T090500
DTEND;TZID=America/Los_Angeles:20240328T095000
DTSTAMP:20260428T042548
CREATED:20240227T214222Z
LAST-MODIFIED:20240318T162546Z
UID:7728-1711616700-1711619400@itvt.com
SUMMARY:TVOT SF 2024: Addressing the Myths around FAST
DESCRIPTION:FAST channels have swiftly grown over the past few years\, both in overall scale and audience\, but there remain many misgivings about the format: who watches\, why they watch\, the value of the audience\, and more. In this panel\, executives from AMC Networks\, Vevo and Plex will discuss some of the common myths around FAST and lay out the actual facts behind the emergence of a new viewing trend. Panelists include: \n\nBethany Atchison\, VP of Distribution Partnerships\, Vevo\nGavin Bridge\, VP of Media Research\, CRG Global (Moderator)\nJames Brown\, EVP of Content Distribution and Marketing\, REVOLT TV\nMelissa Bidgoli\, Distribution and Marketing\, OTTera\nScott Hancock\, VP of Marketing\, Plex\nYing Wang\, GM\, Xumo Advertising
URL:https://itvt.com/event/tvot-sf-2024-addressing-the-myths-around-fast/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T090000
DTEND;TZID=America/Los_Angeles:20240328T090500
DTSTAMP:20260428T042548
CREATED:20240227T214042Z
LAST-MODIFIED:20240314T175800Z
UID:7727-1711616400-1711616700@itvt.com
SUMMARY:TVOT SF 2024: DAY 2 - Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T083000
DTEND;TZID=America/Los_Angeles:20240328T090000
DTSTAMP:20260428T042548
CREATED:20240227T220801Z
LAST-MODIFIED:20240314T181305Z
UID:7749-1711614600-1711616400@itvt.com
SUMMARY:TVOT SF 2024: DAY 2 - Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-day-2-registration-light-refreshments-schmoozing-and-networking/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T174000
DTEND;TZID=America/Los_Angeles:20240327T184000
DTSTAMP:20260428T042548
CREATED:20240227T213815Z
LAST-MODIFIED:20240314T181602Z
UID:7725-1711561200-1711564800@itvt.com
SUMMARY:TVOT SF 2024: Cocktail Party!
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-cocktail-reception/
LOCATION:Lounge & Back Lawn\, CA\, 94109\, United States
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T164000
DTEND;TZID=America/Los_Angeles:20240327T174000
DTSTAMP:20260428T042548
CREATED:20240227T213734Z
LAST-MODIFIED:20240322T142335Z
UID:7724-1711557600-1711561200@itvt.com
SUMMARY:TVOT SF 2024: Linear TV and Programmatic: Buy/Sell/Tech
DESCRIPTION:In this session we will look into the evolving world of TV as it moves further into the programmatic future. The panelists will each have 10 minutes to focus on their own unique perspective from each side of the transaction: Buy\, Sell and Tech. We will dive into the good\, the complex\, and the realities of the market. Following the three 10-minute sessions\, we will bring all our panelists together for a spirited discussion that focuses on collaboration and exploring a digital future for a linear marketplace. Topics to be addressed include: Moving linear to programmatic and how this impacts workflow across the Buy\, Sell and Tech sides of the business; changing investment strategy and how the ability to buy converged television via programmatic channels impacts reach and frequency; advancements in television operations and how they impact measurement and currency models; the future of linear inventory and the unit vs. the impression. Participants include: \n\nEvan Adlman\, EVP of Commercial Sales and Revenue Operations\, AMC\nJulian Zilberbrand\, Former EVP of Advanced Television\, Paramount (Moderator)\nLarry Allen\, VP and GM\, Data and Addressable Enablement\, Comcast Advertising/Chairman\, Go Addressable\nRob Jayson\, EVP of Insights and Analytics\, USIM
URL:https://itvt.com/event/tvot-sf-2024-linear-tv-and-programmatic-buy-sell-tech/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T164000
DTEND;TZID=America/Los_Angeles:20240327T174000
DTSTAMP:20260428T042548
CREATED:20240227T213625Z
LAST-MODIFIED:20240322T025632Z
UID:7723-1711557600-1711561200@itvt.com
SUMMARY:TVOT SF 2024: Metric Mania! How Studios and Agencies Decipher Streaming Consumption Data
DESCRIPTION:  \nHot Topic Session\, Sponsored by Luminate\nWhile measurement solutions for streaming are becoming more sophisticated and accurate\, gleaning meaningful insights remains a complicated process. There are many metrics coming to market\, but marrying those datasets\, and turning that data from raw numbers to meaningful narratives is difficult. In an environment where everyone has different sources\, it’s hard to communicate effectively. Between studio “data-ectodes” and fragmented audiences\, defining hits and trends has become harder than ever. \nJoin Luminate as it brings together two industry experts who are tackling these hurdles head-on\, revealing the path towards actionable insights amidst data complexity. Panelists include: \n\nCecilia Lara\, VP of Audience and Content Research and Insights\, Warner Bros. Television Group\nJimmy Doyle\, Director of Business Development\, Luminate (Moderator)\nKate Coke\, Executive\, Analytics and Insights\, Creative Artists Agency (CAA)\n\n  \n 
URL:https://itvt.com/event/metric-mania-how-studios-and-agencies-decipher-streaming-consumption-data/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T155500
DTEND;TZID=America/Los_Angeles:20240327T164000
DTSTAMP:20260428T042548
CREATED:20240227T213532Z
LAST-MODIFIED:20240320T182421Z
UID:7722-1711554900-1711557600@itvt.com
SUMMARY:TVOT SF 2024: Is TV Programming Headed for an AI Future?
DESCRIPTION:From multiple angles—buy-side\, sell-side and creators—this session will examine the increasing role of artificial intelligence in TV\, and how it’s evolving the essential dynamics of the TV ecosystem. Questions to be addressed include: How are producers\, networks and streaming platforms using AI to understand audiences? How does AI impact the development process for new programs and formats? What key trends should everyone be watching? How are media strategies best using AI to improve reach and efficiency? How will AI further the integration of entertainment and commerce? And how will AI change the landscape of jobs in the TV industry over the coming years? Panelists include: \n\nDuan Peng\, Former SVP of Global Data and AI\, Warner Bros Discovery\nIan Baer\, Founder and Chief Soothsayer\, Sooth (Moderator)\nJonathan Bergman\, New Media Consultant\, REDspace\nMallory Armstrong\, Head of Global TV Data Strategy\, Yahoo
URL:https://itvt.com/event/is-tv-programming-headed-for-an-ai-future/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T155500
DTEND;TZID=America/Los_Angeles:20240327T164000
DTSTAMP:20260428T042548
CREATED:20240227T213434Z
LAST-MODIFIED:20240315T020821Z
UID:7721-1711554900-1711557600@itvt.com
SUMMARY:TVOT SF 2024: Transparency in CTV Advertising: Identity\, Measurement and Media Placements
DESCRIPTION:This session will explore the fast-growing and super dynamic world of CTV advertising\, focusing on the current challenges in the market around transparency. How accurate is the data used today for identity\, measurement and media placements? Can we do better? Is better transparency critical to scaling the world of CTV advertising? Will it get worse as the cross-channel world becomes a cross-Walled Garden world? Panelists include: \n\nDave Morgan\, CEO\, Simulmedia (Moderator)\nNada Bradbury\, CEO\, Ad-ID\nScott McKinley\, CEO\, Truthset\nTom Morgan\, Principal\, MediaD.tv
URL:https://itvt.com/event/tvot-sf-2024-transparency-in-ctv-advertising-identity-measurement-and-media-placements/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T150500
DTEND;TZID=America/Los_Angeles:20240327T155500
DTSTAMP:20260428T042548
CREATED:20240227T213339Z
LAST-MODIFIED:20240314T175623Z
UID:7720-1711551900-1711554900@itvt.com
SUMMARY:TVOT SF 2024: Fanning the Fans
DESCRIPTION:Gone are the days of simply looking at a TV show’s rating to determine how popular it was with its fans. Early Comscore research on social media identified a strong knock-on effect of impact on friends-of-fans. And Taylor Swift’s attendance at NFL caused TV ratings to increase significantly. This panel will explore how we understand fans today\, and what that means for advertisers\, content developers\, and media. Panelists include: \n\nAnthony Iaffaldano\, VP of Sales Marketing and Insights\, Fandom\nBen Carlson\, SVP and GM of Media\, Sports and Entertainment\, MarketCast\nEarnest Pettie\, Trends Insights Lead\, YouTube\nHelen Katz\, EVP of Research\, Publicis (Moderator)\nJed Meyer\, SVP/Media Solutions Leader\, Kantar\nVince Muscarella\, VP of Sales\, Whip Media
URL:https://itvt.com/event/tvot-sf-2024-fanning-the-fans/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T150500
DTEND;TZID=America/Los_Angeles:20240327T155500
DTSTAMP:20260428T042548
CREATED:20240227T213235Z
LAST-MODIFIED:20240320T232319Z
UID:7719-1711551900-1711554900@itvt.com
SUMMARY:TVOT SF 2024: Harnessing the Potential of CTV Advertising
DESCRIPTION:At a time when brands are increasing their investments in CTV advertising and CTV ad inventory is rapidly growing\, thanks to the ongoing proliferation of FAST channels and the rollout of ad-supported tiers from streaming giants such as Netflix and Disney+\, this session will explore the new forms of advertising (contextual\, dynamic\, personalized\, interactive\, shoppable and more) and the new kinds of campaigns that CTV and its ability to generate real-time\, granular data are making possible. Questions to be addressed include: What are the most important recent innovations in CTV advertising—for example\, in such areas as audience measurement/data-generation and interactive and shoppable formats—and how are they faring in the marketplace? What are we learning about CTV viewing behavior and how should this information impact advertising strategies? Research from TVision shows there is great variance in CTV ad attention—how\, then\, to account for and address this issue? Moreover\, while attention to CTV varies widely depending on the app\, daypart\, program and other factors\, CTV advertising is not priced to account for these differences—how can we remedy this? How can custom ad formats—such as wrappers and games—improve attention for CTV ads? How can media buyers identify and target more engaged audiences? And how could political advertising catalyze\, and benefit from\, innovations in CTV advertising in the current election year? Panelists include: \n\nBrett Hurwitz\, Business Lead\, Addressable TV\, Yahoo\nFred Godfrey\, CEO\, Origin\nMatt Durgin\, VP of Content and Services\, LG Electronics\nPaul Erickson\, Principal\, Erickson Strategy & Insights (Moderator)\nVirginie De Bel Air\, Director of Product Management\, Roku\nYan Liu\, CEO\, Tvision\n\n 
URL:https://itvt.com/event/tvot-sf-2024-harnessing-the-potential-of-ctv-advertising/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T142500
DTEND;TZID=America/Los_Angeles:20240327T150500
DTSTAMP:20260428T042548
CREATED:20240227T213137Z
LAST-MODIFIED:20240323T161224Z
UID:7718-1711549500-1711551900@itvt.com
SUMMARY:TVOT SF 2024: The Future of Creators and Streaming Platforms
DESCRIPTION:Tik Tok kicked off the Creators vs. the Streaming Platforms war. Now\, CTV/OTT content platforms are looking to be “creator”-driven instead of being program-driven. All this is being fueled by the in-market “social currency” that individuals are wielding for influence in our attention-driven economy. We’ll hear from a spectrum of streaming\, influencer\, creator\, and AI experts on what the future holds. Panelists include: \n\nAlbert Thompson\, Managing Director of Digital Innovation\, Walton Isaacson (Moderator)\nBrandon Pankey\, Founder\, Watch APEX\nCharlie Ibarra\, Director of Content Strategy and Partnerships\, SabioTV\nKobi Wu\, CEO\, Cache.ai\nTinashe Chaponda\, CEO\, Sosani Studios
URL:https://itvt.com/event/tvot-sf-2024-the-future-of-creators-and-streaming-platforms/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
END:VCALENDAR