The US TV audience measurement industry has spent decades honing the ways it can best capture the viewing habits of actual people. The task grew […]
The growth of multicultural streaming services, particularly services targeting the Black and Hispanic communities, is arguably not surprising. While those communities are more likely to […]
This session takes a deep dive into the critical role quality plays across the entire advertising ecosystem—from data and metadata to brand safety, ad fraud, […]
Social content creators have emerged as the new tastemakers, entertainers and culture setters for increasingly diverse audience types—well beyond Gen Z—while consumer viewing preferences continue […]
In exploring the tough short-/long-term tradeoffs that marketers are faced with, a just-completed VAB study sheds new light on how an advertiser might “win at […]
Our panel of industry analysts will dig into the risks and opportunities in the Great Industry Consolidation of 2025; spanning the view from 35,000 feet […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter Participants include: Kevin Hague, SVP of Emerging Technologies, […]
In this presentation, Matt Durgin, VP of Content and Services at LG Electronics, will highlight the CTV platform’s role in supporting Super Bundles and other […]
This session will explore how content is being packaged, presented, curated, marketed, distributed and viewed in the streaming-TV ecosystem, as well as the impact of […]
With all the advanced data and 1:1 targeting capabilities available in advanced TV today, why are so many agencies still defaulting to basic demos? This […]
In this, the first of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]
Local CTV advertising has been enjoying rapid growth recently due to a number of factors, including the decline of traditional pay TV, the increasing centrality […]
This session will present key findings from Warner Bros. Discovery (WBD) research, offering valuable insights into the viewing habits and preferences of Boomers, Gen X, […]
From its founding 11 years ago to becoming the operating system of over 250 million devices worldwide, webOS, which exemplifies LG Electronics’ commitment to monetization […]
As media companies look to modernize their sales models, audience trading provides the opportunity to change how inventory is valued, sold, and scaled across linear […]
The CTV ecosystem is rapidly maturing, presenting both unprecedented opportunities and complex challenges for advertisers and publishers alike. This session will delve into the forefront […]
Whether it’s generating content, enhancing the viewer experience, or improving discovery, the capabilities of AI are advancing faster than many expected. But is there a […]
This conversation will focus on challenging the traditional approaches to media buying and selling. As we look ahead to H2 and beyond, the imperative for […]
Advancements in streaming TV allow media buyers to reach audiences with more precision than they ever have before in this now mainstream advertising channel. Data […]
How is AI impacting advertising? It’s hard to stay up to date on all the innovations in AI. This panel looks at the most immediate […]
With an emphasis on practical wisdom and lessons from the field, this session will address such questions as: How do targets typically originate—sell-side or buy-side? […]
After being away from the television business for nearly 10 years, Kym Frank joined Fox back in October. Come hear her fresh perspective on the […]
The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: Individual […]
In an era defined by unprecedented choice and shifting viewer habits, the original purveyor of television is not just surviving; it’s evolving. On this panel, […]
Back when TV was broadcast, you had no idea who was watching what without a sample (diaries, meter, panel, etc.) Without the Nielsen ratings, video […]
Monetization in the world of video content has changed. What was formerly defined as “Pay TV” continues to erode as streaming platforms become a daily […]
It’s time to end the linear vs. digital debate and embrace a unified future. As viewer habits evolve rapidly, how has linear television adapted to […]
As CTV becomes increasingly central to the business and viewer experience of television, this session will examine the role the TV OS will play in […]
In this fireside chat, leaders from the branded-entertainment industry will share their successful—and not-so-successful—experiences of blending a brand’s story into an entertaining storyline; discuss how […]
The streaming industry is at a breaking point. Interfaces are indistinguishable, personalization is shallow and outdated, and discovery has become a frustrating game of search, […]
While advertisers have always recognized the value of television for their brands (sight, sound and motion; broad reach, etc.), the desire to prove its (immediate […]
Contextual advertising, which presents CTV viewers with ads that are tailored to the programming they are currently watching, is intended to provide an efficient and […]
This session will showcase the innovative products, technologies and methodologies of five emerging companies in the research and measurement space. Panelists include: Anjali Midha, CEO, […]
Shoppable TV has been having a moment recently, with high-profile product roll-outs, deployments and campaigns by a range of networks, streamers, platforms and brands, including […]
The FAST (Free Ad-Supported TV) ecosystem is evolving fast—but where is it going next? In this forward-looking panel, we’ll examine several breakthrough innovations shaping the […]
This session will outline the challenges and opportunities presented to the addressable-advertising ecosystem by television’s transition to a primarily streaming medium. Questions to be addressed […]
In this, the second of two sessions presented by TVOT CONNECT—the online discussion, networking and business development community that TVOT launched last year in partnership […]
Earlier this year, the NAB filed a petition with the FCC, urging the agency to establish a clear, industry-wide transition plan for the full deployment […]
This session will explore how NEXTGEN TV is already being used by broadcasters to enhance local sports coverage and increase viewer engagement, and how this […]
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: Anne Schelle, Managing Director, Pearl TV […]
As NEXTGEN TV rolls out across the country, a new frontier is emerging—not just for broadcasting, but for interactive user experiences that blur the line […]
