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X-WR-CALDESC:Events for ITVT
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TZID:America/Toronto
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DTSTART:20260308T070000
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DTSTART:20261101T060000
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T163500
DTEND;TZID=America/Toronto:20260521T170000
DTSTAMP:20260601T112316
CREATED:20260507T212246Z
LAST-MODIFIED:20260515T005711Z
UID:12642-1779381300-1779382800@itvt.com
SUMMARY:TVOT MONTREAL 2026 - From Data to Dimension: How AI Is Unlocking 4D Content at Scale
DESCRIPTION:AI is unlocking a new content dimension. This session explores how 4D Gaussian Splatting\, a unified MoCap/VolCap/Virtual Production pipeline\, and AI-driven spatial data are converging to create the next standard in immersive media—and what that means for broadcasters\, studios\, and platforms ready to lead the shift. Presenter: \n\nAzad Abbasi\, CEO\, GeniusXR and UVRSE
URL:https://itvt.com/event/tvot-montreal-2026-from-data-to-dimension-how-ai-is-unlocking-4d-content-at-scale/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/05/Azad-Abbasi-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T155000
DTEND;TZID=America/Toronto:20260521T163500
DTSTAMP:20260601T112316
CREATED:20260414T042614Z
LAST-MODIFIED:20260512T035133Z
UID:12267-1779378600-1779381300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Live Streaming Sports: Monetization and the Viewer Experience
DESCRIPTION:According to statistics from ResearchAndMarkets.com\, the global live-streaming sports market\, which was valued at $33.93 billion in 2024\, will grow to $75.17 billlion by 2030. This panel will discuss how the monetization and the viewer experience of live-streaming sports will evolve in the coming months and years\, thanks to AI\, real-time data analytics\, personalization\, targeted advertising\, interactivity\, live betting and other new technologies and services. Panelists include: \n\nPeter Scott\, Chief Strategy Officer\, Play Anywhere\nScott Young\, Chief Product Officer\, Transmit\nSherry Brennan\, Consultant\, S. Brennan Media (Moderator)\nSteve Shannon\, CEO\, Swerve TV
URL:https://itvt.com/event/tvot-montreal-2026-live-streaming-sports-monetization-and-the-viewer-experience/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-3_35PM_-Live-Streaming-Sports.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T150000
DTEND;TZID=America/Toronto:20260521T155000
DTSTAMP:20260601T112316
CREATED:20260414T042505Z
LAST-MODIFIED:20260513T161319Z
UID:12266-1779375600-1779378600@itvt.com
SUMMARY:TVOT MONTREAL 2026: The Immersive Shift: How Smart TVs are Redefining Engagement
DESCRIPTION:The smart TV experience is meeting its metaverse moment\, as developers reorient interfaces for greater levels of interactivity. Meta’s Horizon TV app is a new monetization opportunity for Meta\, while Netflix continues to invent new games for its platform. The expansion of smart TV platforms enables more immersive\, interactive content to be developed and consumed. This session features some of the leading creative technologists in the smart TV and immersive worlds. Panelists include: \n\nAzad Abbasi\, CEO\, GeniusXR\nCecile Andreu\, Founder\, Le Brouillon\nChris Pfaff\, CEO\, Chris Pfaff Tech Media (Moderator)\nMarc Petit\, Consultant and Board Member\, Moment Factory\nPaul Raphael\, Co-Founder\, Felix & Paul Studios\nShawn O’Brien\, Head of Digital Innovation\, Stingray
URL:https://itvt.com/event/tvot-montreal-2026-the-immersive-shift-how-smart-tvs-are-redefining-engagement/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-250PM-The-Immersive-Shift-How-Smart-TVs-are-Redefining-Engagement.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T140000
DTEND;TZID=America/Toronto:20260521T150000
DTSTAMP:20260601T112316
CREATED:20260414T042301Z
LAST-MODIFIED:20260519T211002Z
UID:12265-1779372000-1779375600@itvt.com
SUMMARY:TVOT MONTREAL 2026: Measurement Grand Finale
DESCRIPTION:This session will bring together prominent figures from the audience-measurement space to explore the institutional underpinnings of the TV currency marketplace and share their thoughts on the current state and likely future trajectory of audience measurement in general. Panelists include: \n\nDerrick Gray\, Chief Research and Operations Officer\, Numeris\nGeorge Ivie\, CEO and Executive Director\, MRC\nHoward Shimmel\, Board Member\, dataFuelX\nJoe Ruthruff\, SVP of Linear Television Product Management\, Comscore\nJonathon Wells\, Global Leader – Measurement Standards and Compliance\, Nielsen\nMegan Halscheid\, VP of Marketplace Intelligence\, Publicis Media\nOmar Delgado\, CEO\, Vuer
URL:https://itvt.com/event/tvot-montreal-2026-measurement-grand-finale/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/21-11-Measurement-Grand-Finale-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T130000
DTEND;TZID=America/Toronto:20260521T140000
DTSTAMP:20260601T112316
CREATED:20260515T010103Z
LAST-MODIFIED:20260517T231340Z
UID:12768-1779368400-1779372000@itvt.com
SUMMARY:TVOT MONTREAL 2026 - TVOT CONNECT Lunch Meeting
DESCRIPTION:Members of TVOT CONNECT\, our twice-monthly webinar series and online networking group\, as well as their guests and any attendees interested in finding out more about CONNECT\, are invited to join us for an informal gathering over lunch. \nINDIGO ROOM
URL:https://itvt.com/event/tvot-montreal-2026-tvot-connect-lunch-meeting/
LOCATION:Indigo Room
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/05/TVOT-CONNECT-Community-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T130000
DTEND;TZID=America/Toronto:20260521T140000
DTSTAMP:20260601T112316
CREATED:20260414T042203Z
LAST-MODIFIED:20260517T230217Z
UID:12264-1779368400-1779372000@itvt.com
SUMMARY:TVOT MONTREAL 2026: Lunch\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-lunch-schmoozing-and-networking-2/
LOCATION:Lobby\, Lounge & Fuchsia
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Lunch-Day-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T121000
DTEND;TZID=America/Toronto:20260521T130000
DTSTAMP:20260601T112316
CREATED:20260414T042051Z
LAST-MODIFIED:20260517T231946Z
UID:12263-1779365400-1779368400@itvt.com
SUMMARY:TVOT MONTREAL 2026: Unlocking Hidden Revenue: Advanced Monetization Strategies for FAST Channels - Presented by Stingray
DESCRIPTION:In a crowded market\, the most successful FAST channels will be those that master the art of monetization beyond the pre-roll. This session provides a strategic guide to unlocking new and lucrative revenue streams that complement traditional advertising. We will unpack actionable tactics that drive higher CPMs and create valuable inventory for advertisers\, positioning your channels for long-term growth and profitability. Panelists include: \n\nDavid Purdy\, CRO\, Stingray (Moderator)\nGarrett Winkler\, Head of LG Channels\, US and Canada\, LG Electronics\nJF Cote\, Board Member\, Equativ\nStefan Van Engen\, VP of Content Programming and Partnerships\, Xumo\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-unlocking-hidden-revenue-advanced-monetization-strategies-for-fast-channels-presented-by-stingray/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/21-07-Unlocking-Hidden-Revenue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T121000
DTEND;TZID=America/Toronto:20260521T130000
DTSTAMP:20260601T112316
CREATED:20260414T041949Z
LAST-MODIFIED:20260512T034959Z
UID:12262-1779365400-1779368400@itvt.com
SUMMARY:TVOT MONTREAL 2026: New Developments in Data Analytics
DESCRIPTION:While there is significant industry focus on how AI will impact media planning\, media buying and media sales\, there is less focus on how AI will unleash data analysis and insights. Come hear from companies that are bringing new AI insights to market\, see demonstrations of their capabilities\, and hear where they believe the future lies. Panelists include: \n\nBeatriz Ribeiro\, SVP of Client Success\, Mediaprobe\nEthan Settel\, VP of Sales and Accounts\, Newton Research\nHoward Shimmel\, Board Member\, datafuelX (Moderator)\nLung Huang\, VP of Data Products and Decision Sciences\, NBCUniversal\nScott Nagy\, VP of Commercial Partnerships\, Samba TV\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-new-developments-in-data-analytics/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-12_10PM_-New-Developments-in-Data-Analytics.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T112500
DTEND;TZID=America/Toronto:20260521T121000
DTSTAMP:20260601T112316
CREATED:20260414T041844Z
LAST-MODIFIED:20260512T041156Z
UID:12261-1779362700-1779365400@itvt.com
SUMMARY:TVOT MONTREAL 2026: YouTube versus Streaming: the Real Truth about Cannibalization and What It Means for You
DESCRIPTION:While at the Canadian Broadcasting Corporation (CBC)\, Paul McGrath innovated the public broadcaster’s social-video strategy\, establishing and growing its presence on YouTube\, TikTok and Instagram. Among other things\, he created and executed social media and YouTube strategy for 50+ channels\, achieving record-high traffic and revenue\, including 1.4 billion annual views\, a 67% YoY watch-time increase\, and a 71% YOY revenue increase. \nIn this fireside chat\, McGrath will discuss some of the industry fallacies he’s learned to challenge\, from how revenue and distribution will evolve\, to concerns about audience cannibalization. He’ll also walk through experiments he conducted while at the CBC that examined whether publishing a catalog to YouTube would hurt its streaming business. Participants include: \n\nMarissa Nelson\, VP of Client Solutions\, Magid (Moderator)\nPaul McGrath\, SVP of Content and Operations\, Underknown
URL:https://itvt.com/event/tvot-montreal-2026-youtube-versus-streaming-the-real-truth-about-cannibalization-and-what-it-means-for-you/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/YouTube-versus-Streaming_-the-Real-Truth-about-Cannibalization-and-What-It-Means-for-You.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T112500
DTEND;TZID=America/Toronto:20260521T121000
DTSTAMP:20260601T112316
CREATED:20260414T034019Z
LAST-MODIFIED:20260517T233102Z
UID:12233-1779362700-1779365400@itvt.com
SUMMARY:TVOT MONTREAL 2026: Content Strategy for Global CTV Markets - Presented by Stingray
DESCRIPTION:Your next growth opportunity isn’t just in a new market—it’s in speaking the local language of music and culture. This panel breaks down the essential role of expert curation and localization in the competitive CTV space. Learn how to leverage international content trends to build a dedicated viewer base\, expand your distribution\, and create new revenue opportunities with Stingray’s proven curation strategies. Panelists include: \n\nCatherine Zhang\, VP of Content Service and Partnership\, TCL\nMichael Imbesi\, Senior Director of Global Content Strategy\, LG Electronics\nRick Bergan\, Head of Americas\, Stingray (Moderator)\nScott Maddux\, VP of Global Content Strategy and Business Development\, Xperi\nStefan Van Engen\, VP of Content Programming and Partnerships\, Xumo
URL:https://itvt.com/event/tvot-montreal-2026-content-strategy-for-global-ctv-markets-presented-by-stingray/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/21-07-Content-Strategy-for-Global.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T104000
DTEND;TZID=America/Toronto:20260521T112500
DTSTAMP:20260601T112316
CREATED:20260414T041639Z
LAST-MODIFIED:20260512T041125Z
UID:12259-1779360000-1779362700@itvt.com
SUMMARY:TVOT MONTREAL 2026: Content Measurement II: AI and Content Data Analysis
DESCRIPTION:Artificial Intelligence is fundamentally reshaping audience measurement and monetization in the highly fragmented OTT and CTV landscape. \nThis essential discussion convenes leaders from across the entire AdTech value chain—from the core technology enabling AI breakthroughs to the major media organizations implementing new data strategies. \nJoin experts from NVIDIA\, VideoAmp\, NBCUniversal\, and Eagle Media Advising as they move beyond theory to discuss tangible applications. The panel will explore how machine learning and computer vision unlock “deeper audience intelligence” for smarter content delivery\, how cross-platform measurement is achieving consistency\, and the strategic shifts necessary to navigate a privacy-first\, AI-driven future in streaming. Discover how these trailblazing companies are redefining the viewer experience and reshaping monetization models. Panelists include: \n\nBianca Pryor\, Director of Data Science for Media and Entertainment\, NVIDIA\nJoe Kotz\, SVP of Product Sales\, VideoAmp\nLisa Heimann\, Principal\, Eagle Media Advising\nLung Huang\, VP of Data Products and Decision Sciences\, NBCUniversal\nMelva Goffney-Benoit\, CEO\, The Marian Dupree Group (Moderator)
URL:https://itvt.com/event/tvot-montreal-2026-content-measurement-ii-ai-and-content-data-analysis/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Content-Measurement-II_-AI-and-Content-Data-Analysis.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T104000
DTEND;TZID=America/Toronto:20260521T112500
DTSTAMP:20260601T112316
CREATED:20260414T041529Z
LAST-MODIFIED:20260517T233005Z
UID:12258-1779360000-1779362700@itvt.com
SUMMARY:TVOT MONTREAL 2026: CTV Advertising II: What’s Next?
DESCRIPTION:This panel brings together senior representatives from the industry’s leading platforms to explore how the space is evolving and what lies ahead. As competition intensifies and new technologies reshape the landscape\, platform leaders will share their perspectives on the key forces driving change and how they are positioning their businesses for the future. The discussion will examine both near-term developments and mid-term opportunities\, including shifts in consumer behavior\, emerging business models\, partnerships\, and the role of innovation in sustaining growth. Panelists will also address how platforms are navigating challenges such as market saturation\, differentiation\, and evolving expectations from users and partners. \nBy offering a cross-platform view\, this session will provide attendees with a clearer understanding of where the market is heading\, what strategies are gaining traction\, and how the competitive landscape may evolve over the next several years. Panelists include: \n\nDave Pauk\, GM of Canada\, Samsung Ads\nMatt Durgin\, VP of North American Content and Services\, LG Electronics\nMichael Goodman\, Director of Entertainment Research\, Parks Associates (Moderator)\nMichael Page\, SVP of Digital Sales and FLX\, Fox Television Stations\nScott Maddux\, VP of Global Content Strategy and Business Development\, Xperi
URL:https://itvt.com/event/tvot-montreal-2026-ctv-advertising-ii-whats-next/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/21-06-CTV-Advertising-II.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260521T095500
DTEND;TZID=America/Los_Angeles:20260521T104000
DTSTAMP:20260601T112316
CREATED:20260415T045253Z
LAST-MODIFIED:20260512T042701Z
UID:12274-1779357300-1779360000@itvt.com
SUMMARY:TVOT MONTREAL 2026: CTV Advertising I: What’s Working\, What Isn’t\, and Why
DESCRIPTION:This panel will explore the latest innovations shaping the connected TV (CTV) advertising landscape\, from advancements in targeting and measurement to emerging formats and programmatic capabilities. Industry leaders will share real-world insights from recent deployments\, highlighting what’s working\, what’s not\, and how strategies are evolving in response to changing viewer behaviors and platform dynamics. Attendees will gain a deeper understanding of how brands and partners are navigating fragmentation\, leveraging data more effectively\, and driving measurable outcomes in CTV. The discussion will also surface key lessons learned\, offering practical guidance for optimizing campaigns and maximizing ROI in this rapidly advancing space. Panelists include: \n\nAviram Sharon\, CEO\, inthegame\nMichael Goodman\, Director of Entertainment Research\, Parks Associates (Moderator)\nScott Young\, Chief Product Officer\, Transmit\nSimon Gentry\, Co-Founder\, Infinitum\nTim Ware\, VP of Future Today Marketplace\, Future Today\nVlad Stesin\, CEO\, Optable
URL:https://itvt.com/event/tvot-montreal-2026-ctv-advertising-i-whats-working-what-isnt-and-why-2/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/CTV-Advertising-I-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T095500
DTEND;TZID=America/Toronto:20260521T104000
DTSTAMP:20260601T112316
CREATED:20260414T041412Z
LAST-MODIFIED:20260517T232718Z
UID:12257-1779357300-1779360000@itvt.com
SUMMARY:TVOT MONTREAL 2026: Content Measurement I: Advancing the Case for Content Measurement and Analytics
DESCRIPTION:A panel of experts and innovators from the vendor\, studio and network side will discuss needs\, challenges and innovations in the content-measurement and analytics space. Among other things\, the discussion will focus on the Three Cs of Content Measurement: Content\, Consumers and Collaboration. Topics to discuss will include example complex use cases that illustrate why content measurement is critical to our business and how understanding the consumer is key. We will also discuss how vendors and studios/networks are innovating in this space\, as well as what areas still need more development\, more collaboration and more visibility.  Panelists include: \n\nBrian Fuhrer\, SVP of Product Strategy and Thought Leadership\, Nielsen\nLisa Heimann\, Principal\, Eagle Media Advising (Moderator)\nMelva Goffney-Benoit\, CEO\, The Marian Dupree Group\nMike Bloxham\, EVP of Global Media and Entertainment\, Magid\nTania Missad\, EVP of Insights\, Strategy and Analytics\, Sony Pictures Entertainment
URL:https://itvt.com/event/tvot-montreal-2026-content-measurement-i-advancing-the-case-for-content-measurement-and-analytics/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/21-04-Content-Measurement-I-Advancing-the-Case-for-Content-Measurement-and-Analytics-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T090500
DTEND;TZID=America/Toronto:20260521T095500
DTSTAMP:20260601T112316
CREATED:20260414T043056Z
LAST-MODIFIED:20260519T211401Z
UID:12268-1779354300-1779357300@itvt.com
SUMMARY:TVOT MONTREAL 2026: How Broadcasters and MVPDs Are Embracing the TV of Tomorrow
DESCRIPTION:This session will explore how television’s traditional/established players\, broadcasters and MVPDs/BDUs\, are innovating to stay relevant in a rapidly evolving television ecosystem—both directly and through subsidiaries focused on new technologies and services. After showcasing recent innovations in such areas as data-driven advertising\, audience measurement\, data collaboration\, artificial intelligence\, streaming\, interactive viewer experiences and more\, the panel will attempt to define the role broadcasters and MVPDs are likely to play in the TV ecosystem going forward. Panelists include: \n\nAndre Munro\, Director of Data Strategy and Monetization\, CBC/Radio-Canada\nBill Hague\, EVP\, Magid (Moderator)\nCarmela Fournier\, VP of Data and Measurement Strategy\, Comcast Advertising\nCatherine Malo\, SVP of Client Strategy and Solutions\, Marketing and Communications\, Numeris\nKemal Bokhari\, Head of Data\, Measurement and Analytics\, DISH Media\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-how-broadcasters-and-mvpds-are-embracing-the-tv-of-tomorrow/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/21-03-How-Broadcasters-and-MVPDs.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T090500
DTEND;TZID=America/Toronto:20260521T095500
DTSTAMP:20260601T112316
CREATED:20260414T041030Z
LAST-MODIFIED:20260517T114852Z
UID:12254-1779354300-1779357300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Retail Media\, Budget Gravity\, and the Future of Brand Growth
DESCRIPTION:Retail media has rapidly moved from a tactical line item to a central force in brand investment decisions. While often discussed through the lens of measurement and attribution\, its rise signals something deeper: a shift in how brands allocate budgets\, define success\, and balance short-term certainty with long-term growth. \nThis panel will explore retail media not as a standalone channel\, but as a strategic pressure point revealing new organizational tensions—between brand and performance\, media and sales\, and demand creation versus demand capture. \nRather than focusing on tools or methodologies\, the conversation will examine how retail media is reshaping brand strategy and what that means for the sell-side ecosystem\, including streaming\, FAST\, traditional TV\, and digital media companies that do not own the point of sale. \nThe session is designed to be candid\, strategic\, and forward-looking\, surfacing real-world tradeoffs brands face today and the implications for media companies navigating an outcomes-driven marketplace. Panelists include: \n\nCarol Hinnant\, Board Member and Advisor\, MediaBrain (Moderator)\nDavid Purdy\, CRO\, Stingray\nLauren Sally\, Chief Client Officer\, The Brand Power Company
URL:https://itvt.com/event/tvot-montreal-2026-retail-media-budget-gravity-and-the-future-of-brand-growth/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Retail-Media.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T090000
DTEND;TZID=America/Toronto:20260521T090500
DTSTAMP:20260601T112316
CREATED:20260414T040909Z
LAST-MODIFIED:20260506T045936Z
UID:12253-1779354000-1779354300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt-2/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-345pm-Fireside-Chat-with-Ashkan-Karbasfrooshan-CEO-WatchMojo-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T083000
DTEND;TZID=America/Toronto:20260521T090000
DTSTAMP:20260601T112316
CREATED:20260414T040800Z
LAST-MODIFIED:20260517T220236Z
UID:12252-1779352200-1779354000@itvt.com
SUMMARY:TVOT MONTREAL 2026: Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-montreal-2026-registration-light-refreshments-schmoozing-and-networking-2/
LOCATION:Lobby and Library
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Breakfast.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260521
DTEND;VALUE=DATE:20260522
DTSTAMP:20260601T112316
CREATED:20260414T040635Z
LAST-MODIFIED:20260519T012527Z
UID:12251-1779321600-1779407999@itvt.com
SUMMARY:TVOT MONTREAL 2026: SCHEDULE OF EVENTS FOR THURSDAY\, MAY 21ST
DESCRIPTION:CLICK HERE TO GET THE PDF OF THE SCHEDULE (English)\n\n\n\n\n\n\n\n\n\nCLIQUEZ ICI POUR OBTENIR LE PDF DE L’HORAIRE (Francais)\n\n\n\n\n\n\n\n\n\nSubscribe to our free email newsletter\, InteractiveTV Today (itvt.com)\, to receive regular news and analysis of the latest developments in advanced TV and video. And go to itvt.com/tvot/connect to join TVOT CONNECT\, our bi-weekly webinar-series/networking community.
URL:https://itvt.com/event/tvot-montreal-2026-schedule-of-events-for-thursday-may-21st/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2026/03/SPEAKER-GRAPHIC.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T171500
DTEND;TZID=America/Toronto:20260520T201500
DTSTAMP:20260601T112316
CREATED:20260414T040353Z
LAST-MODIFIED:20260518T000548Z
UID:12248-1779297300-1779308100@itvt.com
SUMMARY:TVOT MONTREAL 2026: Stingray HQ: 736 Rue Wellington - Cocktail Reception and Presentation of the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television
DESCRIPTION:The TVOT MONTREAL 2026 Cocktail Reception—a Montreal-style 5 à 7—will take place at the head office of our presenting sponsor\, Stingray\, located a short walk from the Alt Hotel. Enjoy live music\, small plates and curated drinks\, while connecting with industry peers. \nThe cocktail reception will include the presentation of the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television. The Awards\, each of which is judged by a who’s who of advanced-TV industry leaders\, recognize individual and corporate achievement in multiple areas of interactive and multiplatform television.
URL:https://itvt.com/event/tvot-montreal-2026-stingray-hq-736-rue-wellington-cocktail-reception-and-presentation-of-the-22nd-annual-awards-for-leadership-in-interactive-and-multiplatform-television/
LOCATION:Stingray HQ: 730 Wellington Street
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-18-Party.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T162500
DTEND;TZID=America/Toronto:20260520T171000
DTSTAMP:20260601T112316
CREATED:20260414T040141Z
LAST-MODIFIED:20260517T221056Z
UID:12247-1779294300-1779297000@itvt.com
SUMMARY:TVOT MONTREAL 2026: The New Content Ecosystem: Creation\, Curation and Distribution in the Streaming Era
DESCRIPTION:The streaming era promised to democratize content: more creators\, more channels\, more choice. What it delivered is more complicated. In this session\, key players from across the content ecosystem examine what’s actually working in FAST and CTV distribution\, how roles and relationships between creators\, operators\, and platforms are shifting\, and what the next wave of audience behavior means for the industry. Panelists include: \n\nAlia J. Daniels\, COO\, Revry\nCarlos Pacheco\, Head of OTT/FAST Channel Strategy and Operations\, Just For Laughs Distribution (Moderator)\nGarrett Winkler\, Head of LG Channels\, US and Canada\, LG Electronics\nJames Brown\, EVP of Content Distribution and Marketing\, REVOLT TV\nStephen L. Hodge\, CEO\, OTTera\nSteve Shannon\, CEO\, Swerve TV
URL:https://itvt.com/event/tvot-montreal-2026-the-new-content-ecosystem-creation-curation-and-distribution-in-the-streaming-era/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/The-New-Content-Ecosystem_-Creation-Curation-and-Distribution-in-the-Streaming-Era.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T162500
DTEND;TZID=America/Toronto:20260520T171000
DTSTAMP:20260601T112316
CREATED:20260414T040001Z
LAST-MODIFIED:20260517T235615Z
UID:12246-1779294300-1779297000@itvt.com
SUMMARY:TVOT MONTREAL 2026: Signal Explosion: Turning Data Overload into Strategic Advantage
DESCRIPTION:We’re living in an era of unprecedented data creation—over 402 million terabytes generated every day\, equivalent to roughly 190 billion HD streaming movies. As reliance on data-driven decision-making intensifies\, so does the need for high-quality\, actionable signals. \nThis session explores the strategies\, technologies\, and innovations helping advertisers cut through the noise and harness the right data to drive full-funnel impact. From measurement and data enrichment to identity\, privacy\, and CTV measurement\, we’ll examine how leading marketers are transforming signal overload into meaningful\, results-driven strategy. Panelists include: \n\nBenjamin Vandegrift\, SVP of Measurement Strategy and Innovation\, VAB (Moderator)\nCarmela Fournier\, VP of Data and Measurement Strategy\, Comcast Advertising\nJustin Rosen\, Head of Measurement Product\, IQVIA Digital\nMike Bologna\, Chief Accelerator\, Brightline\nSimon Gentry\, Co-Founder\, Infinitum
URL:https://itvt.com/event/tvot-montreal-2026-signal-explosion-turning-data-overload-into-strategic-advantage/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-17-Signal-Explosion.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T155500
DTEND;TZID=America/Toronto:20260520T162500
DTSTAMP:20260601T112316
CREATED:20260414T035846Z
LAST-MODIFIED:20260512T040931Z
UID:12245-1779292500-1779294300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Signal vs. Noise: AI\, Short-Form Video\, and the Battle for Content Discovery and Engagement
DESCRIPTION:In an environment flooded with content\, the real challenge isn’t access—it’s discovery. In this session\, Warner Bros. Discovery’s Director of Global Research\, Brian Laverty\, joins Holly Leff-Pressman\, Chief Client Engagement Officer at ScreenEngine/ASI\, to unpack the evolving dynamics between short-form video\, user-generated content (UGC) and AI in shaping what audiences watch—and why. \nDrawing on new research\, the conversation will explore how major content releases spark waves of UGC\, how authentic engagement compares to paid promotion\, and the role short-form clips play in influencing the content-decision journey. The session will also examine the growing role of AI—from discovery engines to decision support—and how it stacks up against (and increasingly integrates with) social platforms. \nThe takeaway is a clearer understanding of how content breaks through\, how engagement translates into viewership\, and how discovery is being reshaped in real time.
URL:https://itvt.com/event/tvot-montreal-2026-signal-vs-noise-ai-short-form-video-and-the-battle-for-content-discovery-and-engagement/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Signal-vs.-Noise-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T155500
DTEND;TZID=America/Toronto:20260520T162500
DTSTAMP:20260601T112316
CREATED:20260414T035715Z
LAST-MODIFIED:20260517T221455Z
UID:12244-1779292500-1779294300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Fireside Chat with Ashkan Karbasfrooshan\, CEO of WatchMojo
DESCRIPTION:Founded in 2006\, Montreal-based social-video company\, WatchMojo\, has produced over 32\,000 videos and has attracted nearly 26 million subscribers on YouTube alone. The company is best known for its highly creative listicle videos—ranging\, just over the past month\, from “Top 10 Cringiest Pop Culture Moments Ever” to “10 Normal People Who Saved Others from Serial Killers.” \nIn this fireside chat with Marissa Nelson\, VP of Client Solutions at Magid\, WatchMojo Co-Founder and CEO\, Ashkan Karbasfrooshan\, will outline the reasons for the company’s success in the crowded social-video space\, and will share his strategic vision for WatchMojo as a major social-video player going forward. Questions to be addressed include: How YouTube-centric is that vision? What audience-building and monetization strategies is WatchMojo embracing beyond YouTube? What other platforms—including\, for example\, CTV—will be key to the company’s growth? And what role\, if any\, will AI play in its future development?
URL:https://itvt.com/event/tvot-montreal-2026-fireside-chat-with-ashkan-karbasfrooshan-ceo-of-watchmojo/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-3_45pm_-Fireside-Chat-with-Ashkan-Karbasfrooshan-CEO-WatchMojo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T151500
DTEND;TZID=America/Toronto:20260520T155500
DTSTAMP:20260601T112316
CREATED:20260414T035547Z
LAST-MODIFIED:20260517T232544Z
UID:12243-1779290100-1779292500@itvt.com
SUMMARY:TVOT MONTREAL 2026: From Prime Time to My Time: Social Video’s Influence on Hollywood
DESCRIPTION:In today’s fragmented media landscape\, the battle isn’t just for eyeballs—it’s for attention within finite time. In this session\, Tania Missad\, EVP of Insights\, Strategy and Analytics at Sony Pictures Entertainment\, will present findings from her team’s latest research report\, From Prime Time to My Time. Her presentation will be followed by a fireside conversation with Holly Leff-Pressman\, Chief Client Officer at Screen Engine/ASI\, that will explore the implications for the industry. \nAt the center of the work is a fundamental reframing of audience behavior—shifting from generational assumptions to a more predictive lens: life stage. The discussion will examine how media choices are shaped by where people are in their lives\, and how social and premium content play distinct but complementary roles across those moments. The session will also touch on how content moves across platforms\, introducing a dynamic in which premium storytelling fuels cultural conversation and social media amplifies and extends it. \nAttendees will leave with a more actionable framework for understanding attention today—and how to connect with audiences in a converged media ecosystem.
URL:https://itvt.com/event/tvot-montreal-2026-from-prime-time-to-my-time-social-videos-influence-on-hollywood/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/20-13-From-Prime-Time-to-My-Time.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T151500
DTEND;TZID=America/Toronto:20260520T155500
DTSTAMP:20260601T112316
CREATED:20260414T035402Z
LAST-MODIFIED:20260512T034621Z
UID:12242-1779290100-1779292500@itvt.com
SUMMARY:TVOT MONTREAL 2026: "A Deeper Push for Media Independence": Fireside Chat with Revry and REVOLT
DESCRIPTION:Last year\, REVOLT and Revry announced a major new partnership that would see REVOLT working with Revry’s PrismRiot Ad Exchange to reach Black and LGBTQ+ consumers via CTV. Together\, these two communities account for over $7 trillion in annual US purchasing power and\, according to research from Nielsen\, 70% of viewers from those  communities are more likely to buy from brands that advertise through diverse media platforms. The partnership\, which the companies have touted as signaling a “deeper push for media independence\,” was the result of a chance meeting between Revry and REVOLT executives at TVOT SF 2024. In this session\, the two executives who led the establishment of the partnership\, will discuss its significance for the communities their companies represent\, and for the advanced-advertising space in general. Participants include: \n\nAlia J. Daniels\, COO\, Revry\nMichael Roche\, CRO\, REVOLT\nTracy Swedlow\, Editor-in-Chief\, ITVT/TVOT (Moderator)
URL:https://itvt.com/event/tvot-montreal-2026-a-deeper-push-for-media-independence-fireside-chat-with-revry-and-revolt/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/A-Deeper-Push-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T144500
DTEND;TZID=America/Toronto:20260520T151500
DTSTAMP:20260601T112316
CREATED:20260414T035245Z
LAST-MODIFIED:20260517T230258Z
UID:12241-1779288300-1779290100@itvt.com
SUMMARY:TVOT MONTREAL 2026: Communities over Content: What Traditional Media Can Learn from YouTube\, TikTok and Video Games
DESCRIPTION:Communities over Content: What Traditional Media Can Learn from YouTube\, TikTok and Video Games \nFor decades\, Hollywood defined “premium” by scale and production value—but today audiences\, especially younger consumers\, define it by connection\, relevance\, and community. \nIn this session\, Hub Entertainment Research founder\, Jon Giegengack\, will share new data on why creator-driven content is gaining ground on traditional film and TV. For younger audiences\, creator content isn’t just something to watch—it’s a community that drives discovery and shapes what they watch next. \nThe session will also explore consumer sentiment around generative AI—where audiences are excited\, where they’re hesitant\, and what it means for content creation. Attendees will leave with a clearer understanding of how to navigate the intersection of traditional and creator ecosystems\, build engaged communities\, and apply AI in ways audiences will accept. \n 
URL:https://itvt.com/event/tvot-montreal-2026-presentation-by-jon-giegengack-principal-hub-entertainment-research/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Communities-over-Content_-What-Traditional-Media-Can-Learn-from-YouTube-TikTok-and-Video-Games.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T144500
DTEND;TZID=America/Toronto:20260520T151500
DTSTAMP:20260601T112316
CREATED:20260414T035143Z
LAST-MODIFIED:20260512T034544Z
UID:12240-1779288300-1779290100@itvt.com
SUMMARY:TVOT MONTREAL 2026: Mapping the Biometric Signature of a Fan
DESCRIPTION:This session explores groundbreaking research from FOX and Mediarobe\, analyzing over 8\,000 hours of biometric data across 40+ studies to uncover how fans and non-fans physically respond to content. By measuring real biological signals (electrodermal activity)\, the study reveals clear differences in how passionate fans experience media. The session will also examine whether these heightened responses translate into stronger brand impact and value\, offering new insights into the connection between fandom\, engagement\, and advertising effectiveness. Panelists include: \n\nKym Frank\, SVP of Ad Sales Research\, Fox\nBeatriz Ribeiro\, SVP of Client Success\, Mediaprobe\nHoward Shimmel\, Board Member\, datafuelX (Moderator)\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-mapping-the-biometric-signature-of-a-fan/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Mapping-the-Biometric-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T135500
DTEND;TZID=America/Toronto:20260520T144500
DTSTAMP:20260601T112316
CREATED:20260414T035038Z
LAST-MODIFIED:20260512T040805Z
UID:12238-1779285300-1779288300@itvt.com
SUMMARY:TVOT MONTREAL 2026: AI\, Programming and the Viewer Experience
DESCRIPTION:This session will explore how AI is beginning to transform the viewer’s experience of television\, with such features as user-interface and programming-feed personalization\, improved programming discovery\, and viewer-customizable interactive programming enhancements\, among many others. It will also examine the impact of AI and the new forms of creativity it enables on television programming itself. In addition to identifying and assessing the most significant recent developments at the intersection of AI and the TV-viewing experience\, the panel will attempt to visualize how AI might fundamentally transform that experience over the coming years. Panelists include: \n\nAndreas Hoffmann\, Sr. Director of webOS Product Management\, North America\, LG Electronics\nBianca Pryor\, Director of Data Science for Media and Entertainment\, NVIDIA\nJethro Rothe-Kushel\, CEO\, Ritual Ads\nPaul Pastor\, Chief Business Officer\, Quickplay\nPeter Scott\, Chief Strategy Officer\, Play Anywhere (Moderator)\nTony Huidor\, President of Technology and Chief Product Officer\, Cineverse\n\n 
URL:https://itvt.com/event/tvot-montreal-2026-ai-programming-and-the-viewer-experience/
LOCATION:Orange Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/AI-Programming.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260520T135500
DTEND;TZID=America/Toronto:20260520T144500
DTSTAMP:20260601T112316
CREATED:20260414T034925Z
LAST-MODIFIED:20260514T201135Z
UID:12237-1779285300-1779288300@itvt.com
SUMMARY:TVOT MONTREAL 2026: Local Cross-Platform Video Advertising: What’s Working\, What Needs Help
DESCRIPTION:Video in its various forms has always been a powerful part of the media mix to reach local audiences with marketing messages. Video has evolved from its top of the funnel branding role in marketing to leveraging its various forms of linear and digital platforms\, first-party data\, programmatic trading\, innovative types of ad inventory\, audience measurement\, and campaign optimization tools to drive performance. Even national marketers are looking more to localized executions of campaign strategies and activations as they see great lift from campaigns with local elements. Local video publishers and platforms are prioritizing high value content including sports to drive audiences’ viewing. Each element of the local video mix from linear (TV stations\, MVPD) to streaming (CTV and OTT) and social (YouTube\, TikTok)\, along with standard spots\, shoppable ads\, and other innovative ad units\, are changing the dynamics of the local video market. Panelists include: \n\nGeorge Leith\, President of International Partnerships\, AdCellerant\nLeif Welch\, CEO\, JamLoop\nLisa Herdman\, Chief Enterprise Integration Officer\, RPA\nMichael Page\, SVP of Digital Sales and FLX\, Fox Television Stations\nMurphy Rayburn\, VP Data Operations\, Madhive\nRick Ducey\, Managing Director\, BIA Advisory Services (Moderator)
URL:https://itvt.com/event/tvot-montreal-2026-local-cross-platform-video-advertising-whats-working-what-needs-help/
LOCATION:Rose Room
CATEGORIES:TVOT MONTREAL 2026
ATTACH;FMTTYPE=image/png:https://itvt.com/wp-content/uploads/2026/04/Local-Cross-Platform-1-1.png
END:VEVENT
END:VCALENDAR