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TZID:America/Los_Angeles
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T163000
DTEND;TZID=America/Los_Angeles:20250626T170000
DTSTAMP:20260505T183344
CREATED:20250527T040737Z
LAST-MODIFIED:20250617T145305Z
UID:10463-1750955400-1750957200@itvt.com
SUMMARY:TVOT SF 2025: NEXTGEN TV Plenary Track IV: Re-Imagining the Broadcast Experience
DESCRIPTION:As NEXTGEN TV rolls out across the country\, a new frontier is emerging—not just for broadcasting\, but for interactive user experiences that blur the line between watching and participating. This panel explores cutting-edge case studies redefining the viewer experience: GameLoop TV has launched a “watch and play” game discovery channel; Aquimo has launched real-time\, motion-controlled “tilt games” for CTV; and public television leaders are embracing interactivity to better serve their audiences. Together\, these innovators will unpack how NEXTGEN TV can transform passive viewing into active engagement. Panelists include: \n\nMark Jeffery\, CEO\, Aquimo\nMichael Gregor\, Founder\, Velope\nSherry Brennan\, Consultant\, S. Brennan Media\nZane Vella\, Chairman\, Game Loop
URL:https://itvt.com/event/tvot-sf-2025-nextgen-tv-plenary-track-iv-re-imagining-the-broadcast-experience/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/NEXTGen-TV_-Re-Imagining-the-Broadcast-Experience.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T155500
DTEND;TZID=America/Los_Angeles:20250626T163000
DTSTAMP:20260505T183344
CREATED:20250527T040047Z
LAST-MODIFIED:20250619T031358Z
UID:10462-1750953300-1750955400@itvt.com
SUMMARY:TVOT SF 2025: NEXTGEN TV Plenary Track III: Innovations in Interactive TV and Data-Driven Advertising
DESCRIPTION:This session will explore how NEXTGEN TV is already transforming the broadcast landscape by enabling interactive viewer experiences\, data-enhanced advertising\, and advanced watermarking capabilities that support measurement and digital advertising models for OTA viewing. Panelists will discuss how audiences are engaging with these emerging features and services\, and how broadcasters are leveraging the platform to unlock new content formats and monetization opportunities. Looking ahead\, the panel will offer insights into how these innovations are expected to shape the evolution of NEXTGEN TV over the coming months and years. Panelists include: \n\nAnne Schelle\, Managing Director\, Pearl TV\nBill Hague\, EVP\, Magid (Moderator)\nNick Colsey\, VP of Business Development\, Sony Electronics\nTom Morgan\, CEO\, CTV1.tv\nZane Vella\, Chairman\, Game Loop TV
URL:https://itvt.com/event/tvot-sf-2025-nextgen-tv-plenary-track-iii-innovations-in-interactive-tv-and-data-driven-advertising/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/NEXTGen-TV-3_-Innovations-in-Interactive-TV.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T152000
DTEND;TZID=America/Los_Angeles:20250626T155500
DTSTAMP:20260505T183344
CREATED:20250527T035919Z
LAST-MODIFIED:20250617T145210Z
UID:10461-1750951200-1750953300@itvt.com
SUMMARY:TVOT SF 2025: NEXTGEN TV Plenary Track II: Leveraging Local Sports for NEXTGEN TV Growth
DESCRIPTION:This session will explore how NEXTGEN TV is already being used by broadcasters to enhance local sports coverage and increase viewer engagement\, and how this in turn is driving viewership growth and market penetration for the new standard. Panelists include: \n\nAnne Schelle\, Managing Director\, Pearl TV (Moderator)\nPeter Scott\, Chief Strategy Officer\, Play Anywhere\nRob Folliard\, SVP of Government Relations and Distribution\, Gray Television\nTim Carroll\, Senior Director\, AV Ecosystem\, Americas\, Dolby Laboratories
URL:https://itvt.com/event/tvot-sf-2025-nextgen-tv-plenary-track-ii-leveraging-local-sports-for-nextgen-tv-growth/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/NEXTGen-TV-2_-Leveraging-Local-Sports.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T151000
DTEND;TZID=America/Los_Angeles:20250626T152000
DTSTAMP:20260505T183344
CREATED:20250527T035751Z
LAST-MODIFIED:20250617T145136Z
UID:10460-1750950600-1750951200@itvt.com
SUMMARY:TVOT SF 2025: NEXTGEN TV Plenary Track I: State of the NEXTGEN TV Marketplace
DESCRIPTION:Earlier this year\, the NAB filed a petition with the FCC\, urging the agency to establish a clear\, industry-wide transition plan for the full deployment of ATSC 3.0\, the new broadcast standard—also known by the consumer-facing brand\, NEXTGEN TV—that is designed to bring interactivity and significantly improved picture and sound quality to over-the-air TV. In this opening presentation\, Anne Schelle\, Managing Director of Pearl TV\, a broadcast-industry organization that has been at the forefront of the push to implement NEXTGEN TV in the US\, will update attendees on the state of the ongoing NEXTGEN TV rollout\, explain the significance of the NAB petition\, and outline the opportunities the new standard is opening up for broadcasters\, content providers and device manufacturers.
URL:https://itvt.com/event/tvot-sf-2025-nextgen-tv-plenary-track-i-state-of-the-nextgen-tv-marketplace/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Presentation_-Anne-Schelle-Pearl.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T143000
DTEND;TZID=America/Los_Angeles:20250626T151000
DTSTAMP:20260505T183344
CREATED:20250527T035530Z
LAST-MODIFIED:20250622T140908Z
UID:10459-1750948200-1750950600@itvt.com
SUMMARY:TVOT SF 2025: TVOT CONNECT Discussions
DESCRIPTION:In this\, the second of two sessions presented by TVOT CONNECT—the online discussion\, networking and business development community that TVOT launched last year in partnership with nScreenMedia—TVOT attendees and speakers will have an opportunity to discuss key takeaways from the show\, identify important themes that have emerged in the course of the last two days\, offer new insights that the show’s debates and discussions have inspired\, and share their thoughts on topics they would like to see explored at future TVOT shows and TVOT CONNECT sessions. Chatham House rules will apply. This session and the 1:1 Speed Meet session the previous day will be open to all attendees\, regardless of whether they’re already CONNECT members. Discussion leaders include: \n\nColin Dixon\, Chief Analyst\, nScreenMedia\nSable Mi\, Chair of the Analytics Council\, ARF\nTracy Swedlow\, Editor-in-Chief\, ITVT\nTVOT CONNECT Members\nOther Invited Speakers (TBA)
URL:https://itvt.com/event/tvot-sf-2025-tvot-connect-roundtables/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/TVOT-CONNECT_-Discussions.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T143000
DTEND;TZID=America/Los_Angeles:20250626T151000
DTSTAMP:20260505T183344
CREATED:20250527T035325Z
LAST-MODIFIED:20250617T051000Z
UID:10458-1750948200-1750950600@itvt.com
SUMMARY:TVOT SF 2025: Evolution of Addressable TV: From Linear to Streaming-First Strategies
DESCRIPTION:This session will outline the challenges and opportunities presented to the addressable-advertising ecosystem by television’s transition to a primarily streaming medium. Questions to be addressed include: How to ensure interoperability of ad servers and creative versioning in the transition from linear to streaming? What new benefits does streaming-first addressability provide (e.g. improved targeting and measurement)\, and what new problems does it create (e.g. a proliferation of walled gardens that force advertisers into siloed buys)? How effective are the solutions that have been put forward to these problems\, such as programmatic pipes\, unified ID and consortia such as OpenAP? What tensions are emerging between publishers and buyers\, as the former seek control and the latter seek simplicity and scale? And how will new developments—including household graph-based addressable targeting\, shoppable TV\, AI-enhanced predictive targeting\, and early experiments with “addressable live sports” and real-time dynamic creative—impact the evolution of streaming-first addressable advertising? Panelists include: \n\nBuck Cram\, Director of National Political Ad Sales\, Comcast Advertising\nChris LoRusso\, Chief Business Officer\, OpenAP\nGreg Pomaro\, EVP of Media\, Mediasmith\nGuy Southam\, Senior Director of Product Management\, Synamedia\nRob Jayson\, EVP of Insights and Analytics\, USIM (Moderator)\n\n 
URL:https://itvt.com/event/tvot-sf-2025-evolution-of-addressable-tv-from-linear-to-streaming-first-strategies/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Evolution-of-Addressable-TV.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T135000
DTEND;TZID=America/Los_Angeles:20250626T143000
DTSTAMP:20260505T183344
CREATED:20250527T035159Z
LAST-MODIFIED:20250617T145030Z
UID:10457-1750945800-1750948200@itvt.com
SUMMARY:TVOT SF 2025: FAST Innovators’ Showcase
DESCRIPTION:The FAST (Free Ad-Supported TV) ecosystem is evolving fast—but where is it going next? In this forward-looking panel\, we’ll examine several breakthrough innovations shaping the next generation of streaming experiences: GameLoop brings a new kind of interactive CTV experience to FAST; Future Today shares how dynamic ad formats and interactive advertising are redefining viewer engagement; and Blue Ant Media showcases its global approach to FAST distribution and niche audience strategy. Discover how these trailblazers are reinventing how content is distributed\, monetized\, and experienced in the FAST future. Panelists include: \n\nJulio Sobral\, SVP of Channel Distribution\, Blue Ant Media\nVikrant Mathur\, Co-Founder\, Future Today\nZane Vella\, Chairman\, GameLoop
URL:https://itvt.com/event/tvot-sf-2025-fast-innovators-showcase/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/FAST-Innovators-Showcase.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T135000
DTEND;TZID=America/Los_Angeles:20250626T143000
DTSTAMP:20260505T183344
CREATED:20250527T035050Z
LAST-MODIFIED:20250617T145005Z
UID:10456-1750945800-1750948200@itvt.com
SUMMARY:TVOT SF 2025: Shoppable TV: What’s Next?
DESCRIPTION:Shoppable TV has been having a moment recently\, with high-profile product roll-outs\, deployments and campaigns by a range of networks\, streamers\, platforms and brands\, including Warner Bros. Discovery\, Disney\, The CW\, Hulu\, Amazon\, LG\, Samsung\, Walmart and Kroger\, to name but a few. At the same time\, there appears to be considerable interest in shoppable TV on the part of consumers\, with a recent report from LG Ad Solutions finding that 60% of CTV viewers would like to be able to complete purchases directly through their TV sets; and with recent research from Emarketer finding that 63% of consumers discover new brands and products through the TV and that over 40% plan to increase their TV-inspired spending over the coming year. \nThis session will bring together representatives of companies that are playing a key role in the ongoing explosion of interest in shoppable TV to address such questions as: What impact are AI and other emerging technologies having on the shoppable-TV space? What role will single- and two-screen approaches respectively play in the space going forward? What considerations should guide the user experience and user interface of shoppable-TV applications? What kinds of advertising and programming content are most effective for shoppable TV? And to what extent do advertising formats—and even programming content—need to be rethought in order to take full advantage of the emerging medium? Panelists include: \n\nChloe Morawski\, Head of Agency and Brand Partnerships\, Origin\nDan Kelly\, VP of National Sales\, BrightLine\nGary Mittman\, CEO\, KERV\nLaura Frankel\, Director of Streaming Platform Experience\, QVC/HSN\nMark Lee\, Senior Director of North American Content Business Development\, LG Electronics\nMatthew Keys\, Publisher\, TheDesk.net (Moderator)
URL:https://itvt.com/event/tvot-sf-2025-shoppable-tv-whats-next/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Shoppable-TV_-Whats-Next.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T130500
DTEND;TZID=America/Los_Angeles:20250626T135000
DTSTAMP:20260505T183344
CREATED:20250527T034359Z
LAST-MODIFIED:20250616T001042Z
UID:10455-1750943100-1750945800@itvt.com
SUMMARY:TVOT SF 2025: Research Innovators’ Showcase
DESCRIPTION:This session will showcase the innovative products\, technologies and methodologies of five emerging companies in the research and measurement space. Panelists include: \n\nAnjali Midha\, CEO\, Diesel Labs\nBeatriz Ribeiro\, SVP of Client Success\, Mediaprobe\nChristina Parish\, EVP\, TV & Digital Entertainment Group\, Screen Engine/ASI\nHoward Shimmel\, Founder\, datafuelX (Moderator)\nIan Baer\, CEO\, Sooth\nJoanna Drews\, CEO\, HyphaMetrics\n\n 
URL:https://itvt.com/event/tvot-sf-2025-research-innovators-showcase/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Research-Innovators-Showcase.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T130500
DTEND;TZID=America/Los_Angeles:20250626T135000
DTSTAMP:20260505T183344
CREATED:20250527T034122Z
LAST-MODIFIED:20250615T213810Z
UID:10454-1750943100-1750945800@itvt.com
SUMMARY:TVOT SF 2025: Contextual Advertising: Lessons from the Field
DESCRIPTION:Contextual advertising\, which presents CTV viewers with ads that are tailored to the programming they are currently watching\, is intended to provide an efficient and effective way to reach a targeted audience\, while avoiding the privacy and brand-safety concerns that can be associated with other forms of data-driven targeted advertising. A major factor in its recent growth has been AI\, which enables increasingly granular and sophisticated analysis of programming content\, metadata and viewer behavior\, and thus allows advertisers who employ contextual campaigns to target increasingly nuanced audiences. \nThis session will bring together representatives of companies that have been at the forefront of contextual’s rapid growth\, in order to share best practices and lessons from the field; identify any emerging challenges that could impact the medium in the coming months and years; and provide insight into how contextual might evolve going forward\, as well as into how its evolution could impact media-buying\, creative and other elements of the advertising ecosystem at large. Panelists include: \n\nAshwin Navin\, CEO\, Samba TV\nDaniel Church\, Head of CTV\, Seedtag\nGary Mittman\, CEO\, KERV\nMatt Weinman\, VP of Product Management\, Advanced Advertising\, TelevisaUnivision\nRohan Ramesh\, VP of Data Science\, Vevo\nSarah Bolton\, Principal\, Sarah Bolton Media Consulting (Moderator)
URL:https://itvt.com/event/tvot-sf-2025-contextual-advertising-lessons-from-the-field/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Contextual-Advertising-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T120500
DTEND;TZID=America/Los_Angeles:20250626T130500
DTSTAMP:20260505T183344
CREATED:20250527T033122Z
LAST-MODIFIED:20250619T210130Z
UID:10453-1750939500-1750943100@itvt.com
SUMMARY:TVOT SF 2025: Lunch\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2025-lunch-schmoozing-and-networking/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/DW-10-LUNCH-Thursday.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T111500
DTEND;TZID=America/Los_Angeles:20250626T120500
DTSTAMP:20260505T183344
CREATED:20250527T032956Z
LAST-MODIFIED:20250624T135029Z
UID:10452-1750936500-1750939500@itvt.com
SUMMARY:TVOT SF 2025: Demonstrating Impact
DESCRIPTION:While advertisers have always recognized the value of television for their brands (sight\, sound and motion; broad reach\, etc.)\, the desire to prove its (immediate and longer term) value has grown exponentially stronger over time. This panel will look at a few of the newest ways to show the power and value of TV and consider where the gaps and challenges remain. Panelists include: \n\nKym Frank\, SVP of Ad Sales Research\, Fox\nLara Stone\, VP of PMX Lift Measurement\, Publicis\nMaggie Zhang\, Head of Global Video Measurement\, Amazon\nRob Jayson\, EVP of Insights and Analytics\, USIM (Moderator)
URL:https://itvt.com/event/tvot-sf-2025-demonstrating-impact/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/DT-25-Demonstrating-Impact-V2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T111500
DTEND;TZID=America/Los_Angeles:20250626T120500
DTSTAMP:20260505T183344
CREATED:20250527T032753Z
LAST-MODIFIED:20250613T191746Z
UID:10451-1750936500-1750939500@itvt.com
SUMMARY:TVOT SF 2025: The Future of Streaming: Break the Algorithm\, Rebuild the Experience
DESCRIPTION:The streaming industry is at a breaking point. Interfaces are indistinguishable\, personalization is shallow and outdated\, and discovery has become a frustrating game of search\, scroll\, and settle. While legacy platforms obsess over CPMs and FAST expansion\, the next generation of viewers is already gone—deep in ecosystems like YouTube\, TikTok\, Discord\, Spotify\, and Instagram\, where content is context-aware\, algorithmically agile\, and socially integrated. \nThis panel brings together leaders across product\, UX\, creative tech\, content\, marketing\, and operations to ask the hard questions: What happened to the promise of streaming? And what does it take to rebuild it for the audiences of tomorrow? \nTogether\, we’ll explore how AI can reshape content experiences\, enabling smarter discovery\, adaptive UI/UX and interfaces that evolve with audiences—not against them. From immersive fan engagement and social-native integration to real-time personalization and design systems powered by generative and agentic AI\, we’ll look at how to leap ahead instead of patching what’s already outdated. \nThe future of streaming isn’t just about what you serve—it’s how\, when\, and why you serve it. If platforms want to matter to the next wave of viewers\, they’ll need to think less like networks and more like ecosystems. Panelists include: \n\nDavid Baron\, COO\, Mindshow\nJenny Stiven\, Director of Business Development and Marketing\, Lilac Grove Entertainment\nLiz Huszarik\, Managing Partner\, Maverix Insights\nShawn Johnson\, Founder and President\, SocioPunk and Seicho Syndicate (Moderator)\nTaniesah Evans\, CEO\, Lake Park Girl Productions\nTomasz Opasinski\, Creative Technologist\, Machine Intelligence and New Technologies\, Adobe\n\n 
URL:https://itvt.com/event/tvot-sf-2025-the-future-of-streaming-break-the-algorithm-rebuild-the-experience/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/TVOT-PanelGraphic-NEW.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T103500
DTEND;TZID=America/Los_Angeles:20250626T111500
DTSTAMP:20260505T183344
CREATED:20250527T032504Z
LAST-MODIFIED:20250617T144728Z
UID:10450-1750934100-1750936500@itvt.com
SUMMARY:TVOT SF 2025: Branded Entertainment: A Fireside Chat -- Presented by Leap Media
DESCRIPTION:In this fireside chat\, leaders from the branded-entertainment industry will share their successful—and not-so-successful—experiences of blending a brand’s story into an entertaining storyline; discuss how brands are taking their branded content from social media to TV and vice versa; reveal how projects get funded and greenlit; share their success criteria for branded-entertainment campaigns; and more. Participants include: \n\nChris Pizzurro\, Principal\, Leap Media Group\nKevin Kurtz\, CEO\, Bigger Bolder Baking\nMichael Dutcher\, CEO\, bspoketv\nZach Blume\, Co-founder and President\, Portal A
URL:https://itvt.com/event/tvot-sf-2025-branded-entertainment-a-fireside-chat-presented-by-leap-media/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Branded-Entertainment-A-Fireside-Chat.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T103500
DTEND;TZID=America/Los_Angeles:20250626T111500
DTSTAMP:20260505T183344
CREATED:20250527T032311Z
LAST-MODIFIED:20250619T204403Z
UID:10449-1750934100-1750936500@itvt.com
SUMMARY:TVOT SF 2025: TV's Future Runs Through It: The TV OS's Transformational Role in Home Entertainment
DESCRIPTION:As CTV becomes increasingly central to the business and viewer experience of television\, this session will examine the role the TV OS will play in the future of television. Issues to be discussed include: the home screen as the nexus of the viewer’s entertainment world; balancing the needs of advertisers\, service providers\, TV manufacturers\, and viewers; the close relationship between the TV OS and the integrated FAST; the role of the TV OS in ad innovation; and the growing importance of universal search in programming discovery. Panelists include: \n\nBriana Larsen\, VP of Content Partnerships and Business Development\, Xperi\nColin Dixon\, Chief Analyst\, nScreenMedia (Moderator)\nJim Turner\, VP of Product Management\, Streaming Platforms\, Synamedia\nMatt Durgin\, VP of Content and Services\, LG Electronics\nRashaun Hall\, VP of Streaming and Partnerships\, Fuse Media
URL:https://itvt.com/event/tvot-sf-2025-tvs-future-runs-through-it-the-tv-oss-transformational-role-in-home-entertainment/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/BT-26-TVs-Future-Runs-Through-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T094500
DTEND;TZID=America/Los_Angeles:20250626T103500
DTSTAMP:20260505T183344
CREATED:20250527T025413Z
LAST-MODIFIED:20250617T144508Z
UID:10443-1750931100-1750934100@itvt.com
SUMMARY:TVOT SF 2025: Beyond the Divide: Unifying Linear and Digital TV -- Presented by Mediaocean
DESCRIPTION:It’s time to end the linear vs. digital debate and embrace a unified future. As viewer habits evolve rapidly\, how has linear television adapted to the surge of digital and streaming platforms? With major live sports migrating from traditional broadcast to digital streams\, what shifts are reshaping the advertising landscape? \nThis dynamic panel brings together executives from broadcast\, streaming\, AdTech and leading media buying agencies to explore: How linear and digital TV advertising strategies can seamlessly integrate; practical approaches to unify ad buying and scheduling across linear TV and connected TV; the transformative impact of live sports moving to streaming platforms; and what this means for the broader media ecosystem. Panelists will share their firsthand insights and discuss actionable steps to navigate and leverage the convergence of linear and digital TV. Get ready to engage\, challenge assumptions\, and gain clarity on the future of television advertising. Panelists include: \n\nBob Gold\, CEO\, Bob Gold & Associates (Moderator)\nDaniel Spinosa\, President\, Premion\nDrew Kane\, Chief Transformation Officer\, Mediaocean\nJeff Blaszak\, SVP of Business Operations and Strategy\, ShowSeeker\nKate Scott-Dawkins\, Global President of Business Intelligence\, GroupM\nSteve Reynolds\, CEO\, Imagine Communications\nVibhor Kapoor\, Chief Business Officer\, AdRoll
URL:https://itvt.com/event/tvot-sf-2025-beyond-the-divide-unifying-linear-and-digital-tv-presented-by-mediaocean/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Beyond-the-Divide-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T094500
DTEND;TZID=America/Los_Angeles:20250626T103500
DTSTAMP:20260505T183344
CREATED:20250527T025120Z
LAST-MODIFIED:20250621T165028Z
UID:10442-1750931100-1750934100@itvt.com
SUMMARY:TVOT SF 2025: How Content Value and Monetization Are Changing in the Streaming Age -- Presented by Stingray
DESCRIPTION:Monetization in the world of video content has changed. What was formerly defined as “Pay TV” continues to erode as streaming platforms become a daily part of in-home entertainment. The “Streaming Revolution” was bolstered during the COVID pandemic. It changed how audiences consume content along with the sources providing that content. The video marketplace hasn’t been the same since. A common thread in all conversations is monetization and how producers\, networks and platforms can properly establish an ROI while delivering premium quality content. This presents a dilemma for all parties seated at the table—producers\, licensors and distributors. That uncertainty creates hesitation in the advertising pipeline which has dragged down CPMs industry-wide. This panel seeks to address how producers can evolve their content-creation process and how those licensing and distributing that content can further entice advertisers and subscribers to come to the table as the audience for streaming continues to overtake cable\, satellite and also broadcast sources. Panelists include: \n\nAlexis Gai\, CRO\, Cleeng\nEric Mittleman\, Executive Producer\, Fluffy White Dog Media\nMike Nagle\, CEO\, Ashling Digital (Moderator)\nRick Bergan\, Head of US Content Distribution\, Stingray\nSherry Brennan\, Consultant\, S Brenan Media\nTom Ashley\, CEO\, Invincible Entertainment
URL:https://itvt.com/event/tvot-sf-2025-how-content-value-and-monetization-are-changing-in-the-streaming-age-presented-by-stingray/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/BT-25-How-Content-Value-and-Monetization-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T090500
DTEND;TZID=America/Los_Angeles:20250626T094500
DTSTAMP:20260505T183344
CREATED:20250527T024829Z
LAST-MODIFIED:20250624T133545Z
UID:10441-1750928700-1750931100@itvt.com
SUMMARY:TVOT SF 2025: The Role of Currency in the Age of Streaming
DESCRIPTION:Back when TV was broadcast\, you had no idea who was watching what without a sample (diaries\, meter\, panel\, etc.) Without the Nielsen ratings\, video consumption was a total unknown. Ratings made the unknown known. Hence their value. \nBut Amazon and Hulu and Disney+ and Peacock all know exactly how many streams they sent\, to which devices\, and for how long\, In this context\, a Nielsen isn’t making the unknown known. Consumption (at least for stuff distributed digitally) is inherently known. So what are the implications of this for the currency measurement space? Panelists include: \n\nAlyson Sprague Shields\, VP of Measurement Science\, Samba TV\nJosh Chasin\, Principal\, KnotSimpler (Moderator)\nKym Frank\, SVP of Ad Sales Research\, Fox\nLindsey Woodland\, SVP of Client Data Science\, iSpot.tv\nNoelle Huynh\, SVP of Measurement and Research\, Warner Bros. Discovery
URL:https://itvt.com/event/tvot-sf-2025-the-role-of-currency-in-the-age-of-streaming/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/DT-22-The-Role-of-Currency-V2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T090500
DTEND;TZID=America/Los_Angeles:20250626T094500
DTSTAMP:20260505T183344
CREATED:20250527T024606Z
LAST-MODIFIED:20250626T051243Z
UID:10440-1750928700-1750931100@itvt.com
SUMMARY:TVOT SF 2025: Linear Broadcast TV: Ready to take on SVOD\, FAST\, and MVPDs
DESCRIPTION:In an era defined by unprecedented choice and shifting viewer habits\, the original purveyor of television is not just surviving; it’s evolving. On this panel\, we will bring together key content distributors\, innovative technology companies\, and insightful content owners to explore how free over-the-air television\, supercharged by advancements like NEXTGEN TV (ATSC 3.0) and the strategic use of multicasting\, is staking its claim against traditional cable\, the rapidly expanding universe of Free Ad-Supported Streaming TV (FAST)\, and the premium content kingdoms of Subscription Video on Demand (SVOD). \nFor decades\, broadcast television was the undisputed king of home entertainment. The rise of cable brought channel proliferation\, followed by the on-demand revolution ushered in by SVOD giants. More recently\, FAST channels have emerged as a significant force\, offering a lean-back\, linear experience with no subscription cost\, often fueled by library content. This session will delve into how digital broadcast television is navigating this complex and competitive arena. Discussion topics will include: \nThe NextGen TV Advantage: We’ll explore how the rollout of ATSC 3.0 is a game-changer for broadcasters. With capabilities like 4K Ultra HD picture quality\, immersive Dolby Atmos sound\, enhanced localism through targeted advertising and content\, interactive features\, and robust emergency alerting\, how are these technological advancements being leveraged to offer a compelling alternative to other platforms? \nMulticasting as a Competitive Tool: Digital television’s ability to offer multiple channels (multicasting or “diginets”) from a single broadcast frequency has unlocked new revenue streams and content diversification. How are broadcasters utilizing multicasting to serve niche audiences\, expand their reach\, and offer a breadth of free content that rivals the curated channels of cable and FAST services? \nThe Value Proposition in a Subscription-Fatigued World: As consumers navigate multiple streaming subscriptions\, “subscription fatigue” is a growing reality. How does the free\, high-quality\, and increasingly sophisticated offering of digital broadcast television present a compelling value proposition? How can broadcasters effectively market this advantage? \nFor Content Owners: What are the evolving strategies for creating and licensing content in a landscape where broadcast\, FAST\, and SVOD all represent viable distribution paths? How does the reach and local connection of broadcast factor into these decisions? \nFor Content Distributors (Broadcasters): How are you curating a mix of network programming\, syndicated content\, local news\, and multicast channel offerings to compete for viewer attention minute-by-minute? How are data and analytics from NEXTGEN TV informing these content strategies? \nThe Technology-Driven Future: Beyond NEXTGEN TV\, what other technological innovations are critical for digital broadcast to maintain and grow its competitiveness? How are technology companies empowering broadcasters in this evolution?\nNavigating the Ad Sales Battlefield: With FAST services rapidly capturing ad dollars and SVOD platforms introducing ad-supported tiers\, how can digital broadcast leverage its unique strengths—including local reach and emerging NEXTGEN TV capabilities like targeted advertising—to compete effectively for advertising revenue? \nDefining Localism in the Digital Age: Local news and community programming have long been cornerstones of broadcast television. In an increasingly globalized media environment\, how is digital broadcast reinforcing its commitment to localism\, and how does this differentiate it from national or international streaming services? \nThe panel will offer unique perspectives on these critical questions\, shedding light on the challenges and\, more importantly\, the significant opportunities that lie ahead for digital broadcast television. Join us as we explore the strategies\, technologies\, and content innovations that are ensuring over-the-air television remains a vibrant and essential part of the media ecosystem for years to come. Panelists include: \n\nAnne Schelle\, Managing Director\, Pearl TV\nBill Hague\, EVP\, Magid (Moderator)\nRavi Kapur\, CEO\, Major Market Broadcasting\nRob Folliard\, SVP Government Relations and Distribution\, Gray Television\nScott Warren\, President and General Manager\, KPIX/CBS San Francisco
URL:https://itvt.com/event/tvot-sf-2025-linear-broadcast-tv-ready-to-take-on-svod-fast-and-mvpds/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/BT-24-Linear-Broadcast-TV.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T090000
DTEND;TZID=America/Los_Angeles:20250626T090500
DTSTAMP:20260505T183344
CREATED:20250527T024319Z
LAST-MODIFIED:20250613T191407Z
UID:10439-1750928400-1750928700@itvt.com
SUMMARY:TVOT SF 2025: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2025-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt-2/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/LIVEROOM-1-21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T083000
DTEND;TZID=America/Los_Angeles:20250626T090000
DTSTAMP:20260505T183344
CREATED:20250527T024226Z
LAST-MODIFIED:20250613T191344Z
UID:10438-1750926600-1750928400@itvt.com
SUMMARY:TVOT SF 2025: Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2025-registration-light-refreshments-schmoozing-and-networking-2/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/LIVEROOM-1-20.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T181000
DTEND;TZID=America/Los_Angeles:20250625T191000
DTSTAMP:20260505T183344
CREATED:20250527T013457Z
LAST-MODIFIED:20250613T191320Z
UID:10435-1750875000-1750878600@itvt.com
SUMMARY:TVOT SF 2025: Cocktail Reception
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2025-cocktail-reception/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/LIVEROOM-1-40.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T174500
DTEND;TZID=America/Los_Angeles:20250625T181000
DTSTAMP:20260505T183344
CREATED:20250527T013308Z
LAST-MODIFIED:20250617T144311Z
UID:10434-1750873500-1750875000@itvt.com
SUMMARY:TVOT SF 2025: Presentation of the 21st Annual ITVT Awards for Leadership in Interactive and Multiplatform Television
DESCRIPTION:The Awards recognize individual and corporate achievement in the following categories\, each of which is judged by a who’s who of advanced-TV industry leaders: \nIndividual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year\, and whose efforts helped move that industry forward. \nAll-Star: An individual who has a long-term track record of leadership in the interactive multiplatform television industry\, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame. \nMost Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year (i.e. February 16th\, 2024 through May 1st\, 2025). \nMost Significant Newcomer: The company or organization that was the most significant newcomer/breakthrough player of the past year. \nMost Significant Technology—Infrastructure: The company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year. This would include\, for example\, technologies for enabling and enhancing broadcast/OTA\, streaming or mobile TV. \nMost Significant Technology—Content: The company or organization that launched the most innovative and disruptive content-related technology of the past year. This would include\, for example\, technologies for programming production\, enhancement\, presentation or discovery. \nMost Significant User Interface or User Experience: The company or organization that created the most innovative UI/UX of the past year. \nProgramming Innovation: The company or organization that created the most innovative and disruptive programming/content offering of the past year\, including new formats\, new types of interactivity\, content for new platforms\, and more. \nAchievement in Measurement and Data: The company or organization that demonstrated the greatest achievement in measurement/attribution or data collaboration this past year. The achievement can be\, for example\, in the form of a new technology\, a new initiative\, a new industry collaboration or some other significant development in the space \nAchievement in Advanced Advertising: The company or organization that demonstrated the greatest achievement in advanced advertising this past year. The achievement can be\, for example\, in the form of a new technology\, a new campaign\, a new industry collaboration or some other significant development in the space \nAchievement in Shoppable TV: The company or organization that demonstrated the greatest achievement in shoppable TV/tcommerce this past year. The achievement can be\, for example\, in the form of a new technology\, a new campaign\, a new industry collaboration or some other significant development in the space \nAchievement in Local Broadcasting: The company or organization that demonstrated the greatest achievement in local broadcasting this past year. \nAchievement in Streaming: The company or organization that demonstrated the greatest achievement in streaming\, this past year. \nAchievement in CTV: The company or organization that demonstrated the greatest achievement in Connected TV this past year. \nAchievement in Furthering the Social Good: The company or organization that demonstrated the greatest achievement in furthering the social good (including aocial mobility\, diversity\, education\, and the improvement of people’s lives in general) through advanced-TV technologies and initiatives this past year.
URL:https://itvt.com/event/tvot-sf-2025-presentation-of-the-21st-annual-itvt-awards-for-leadership-in-interactive-and-multiplatform-television/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Awards-Ceremony.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T170000
DTEND;TZID=America/Los_Angeles:20250625T174500
DTSTAMP:20260505T183344
CREATED:20250527T012854Z
LAST-MODIFIED:20250617T144242Z
UID:10432-1750870800-1750873500@itvt.com
SUMMARY:TVOT SF 2025: Fireside Chat with Kym Frank\, SVP of Ad Sales Research\, Fox
DESCRIPTION:After being away from the television business for nearly 10 years\, Kym Frank joined Fox back in October. Come hear her fresh perspective on the TV business now\, especially focused on where measurement is and where it needs to go\, as well as major initiatives at Fox\, including their recent announcement of OneFox\, an AI-Driven converged media platform. Participants include: \n\nHoward Shimmel\, Founder\, datafuelX (Moderator)\nKym Frank\, SVP of Ad Sales Research\, Fox
URL:https://itvt.com/event/tvot-sf-2025-fireside-chat-with-kym-frank-svp-of-ad-sales-research-fox/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Measurement-Innovation-Fox.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T170000
DTEND;TZID=America/Los_Angeles:20250625T173500
DTSTAMP:20260505T183344
CREATED:20250527T013012Z
LAST-MODIFIED:20250617T144216Z
UID:10433-1750870800-1750872900@itvt.com
SUMMARY:TVOT SF 2025: TV Advanced Targeting in Practice
DESCRIPTION:With an emphasis on practical wisdom and lessons from the field\, this session will address such questions as: How do targets typically originate—sell-side or buy-side? On the buy-side\, what is the typical agency/brand interaction? What are the challenges—in such areas as target propagation and sell-side pricing—entailed by scaling targeted advertising? What proportion of transactions will be audience-target based at equilibrium? And more. Panelists include: \n\nChris LoRusso\, Chief Business Officer\, OpenAP\nDavid Algranati\, Former Chief Innovation Officer\, Comscore (Moderator)\nDanielle Zazula\, VP of Sell-Side Revenue (Digital Platforms)\, VideoAmp\nJoe Ruthruff\, SVP of Linear Television Product Management\, Comscore\nMatt Weinman\, VP of Product Management\, Advanced Advertising\, TelevisaUnivision
URL:https://itvt.com/event/tvot-sf-2025-tv-advanced-targeting-in-practice/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/TV-Advanced-Targeting-in-Practice.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T162000
DTEND;TZID=America/Los_Angeles:20250625T171000
DTSTAMP:20260505T183344
CREATED:20250527T012745Z
LAST-MODIFIED:20250617T144148Z
UID:10431-1750868400-1750871400@itvt.com
SUMMARY:TVOT SF 2025: AI in Advertising -- Presented by Tavant
DESCRIPTION:How is AI impacting advertising? It’s hard to stay up to date on all the innovations in AI. This panel looks at the most immediate changes AI will bring to advertising. We’ll discuss how agencies are using it to build campaigns\, the best things brands can provide as training data\, whether creating media plans and building realistic cohorts is safe\, and whether we really expect personalized advertising generated by AI to be a thing. Panelists include: \n\nAshish Baldua\, Co-Founder\, Anoki\nChris Hock\, Global Head of Monetization\, Whale TV\nDan Kelly\, VP of National Sales\, BrightLine\nFiliz Bahmanpour\, Head of Media and Entertainment\, Tavant\nKevin Hague\, SVP of Emerging Technologies\, The Coca-Cola Company\nNadine Krefetz\, Principal\, Reality Software (Moderator)\nWill Trowbridge\, CEO\, Saylor
URL:https://itvt.com/event/tvot-sf-2025-ai-in-advertising/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/AI-in-Advertising.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T162000
DTEND;TZID=America/Los_Angeles:20250625T170000
DTSTAMP:20260505T183344
CREATED:20250527T012615Z
LAST-MODIFIED:20250617T144120Z
UID:10430-1750868400-1750870800@itvt.com
SUMMARY:TVOT SF 2025: Audience-Based Buying: Precision Targeting\, Reach\, or Both?
DESCRIPTION:Advancements in streaming TV allow media buyers to reach audiences with more precision than they ever have before in this now mainstream advertising channel. Data partnerships\, clean rooms and programmatic technology enable advertisers to marry rich data sets with their CTV ads and more accurately measure the impact of those exposures. Whether advertisers are looking to audience-based buys to target one-to-one or broaden their audience reach\, this technology is changing the way that streaming TV ads are bought and utilized. In this session\, we’ll explore how audience-based buying is evolving and shed light on the ways that advertisers are evolving their streaming TV ad campaigns with its use. \nKey topics we’ll cover include: New advancements in audience-based buying and measurement capabilities; how audience-based buys can enable CTV to be a full-funnel advertising play; how to balance precise targeting with audience scale; and how advertisers are combining CTV with other channels via the use of audience-based insights. Panelists include: \n\nHoward Shimmel\, Founder\, datafuelX\nLauren Fisher\, GM of Business Intelligence\, Advertiser Perceptions (Moderator)\nMari Tangredi\, SVP of Global Business Development\, Cadent\nNicole Scaglione\, Global VP of CTV/OTT and Online Video\, Pubmatic\nPatrick Gacoscos\, Director of Advanced-TV Sales\, Vevo
URL:https://itvt.com/event/tvot-sf-2025-audience-based-buying-precision-targeting-reach-or-both/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Audience-Based-Buying.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T153000
DTEND;TZID=America/Los_Angeles:20250625T162000
DTSTAMP:20260505T183344
CREATED:20250527T012328Z
LAST-MODIFIED:20250617T144050Z
UID:10428-1750865400-1750868400@itvt.com
SUMMARY:TVOT SF 2025: Buy-Sell Collaboration in CTV -- Presented by Google
DESCRIPTION:This conversation will focus on challenging the traditional approaches to media buying and selling. As we look ahead to H2 and beyond\, the imperative for deeper\, more effective buy-sell collaboration has never been clearer. This panel will provide a candid retrospective on the past year\, identifying key challenges and successes\, and charting a roadmap for necessary adjustments to unlock the full potential of CTV advertising. Panelists include: \n\nEvan Bregman\, General Manager of Streaming and Direct-to-Consumer\, Tastemade\nInderpreet Sandhu\, Global Head of CTV Partner Development and Growth\, Google (Moderator)\nJon Levinson\, Senior Director of Product\, Ad Experiences and Monetization\, Samsung Ads\nMari Tangredi\, SVP of Global Business Development\, Cadent
URL:https://itvt.com/event/tvot-sf-2025-ctv-monetization-best-practices-presented-by-google/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Buy-Sell-Collaboration-in-CTV.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T151000
DTEND;TZID=America/Los_Angeles:20250625T162000
DTSTAMP:20260505T183344
CREATED:20250527T012447Z
LAST-MODIFIED:20250617T144021Z
UID:10429-1750864200-1750868400@itvt.com
SUMMARY:TVOT SF 2025: AI in Entertainment: Captivating Audiences or Crossing the Line?
DESCRIPTION:Whether it’s generating content\, enhancing the viewer experience\, or improving discovery\, the capabilities of AI are advancing faster than many expected. But is there a price to pay for the benefits AI could deliver? In this session\, Hub Entertainment Research Founder and Principal\, Jon Giegengack\, will present the latest research on which AI applications consumers are excited about\, which they’ll tolerate\, and areas they’re uncomfortable with AI being used. Then we’ll discuss the report’s findings with a panel of experts to learn more about where AI can have the biggest and most positive impact in today’s TV ecosystem. Panelists include: \n\nAndre Antonelli\, CEO\, Machina Sports\nAndreas Hofmann\, Senior Director of webOS Product Management\, North America\, LG Electronics\nCarlos Sanchez\, Head of Global Business Development\, Media\, Protege\nColin Petrie-Norris\, CEO\, Fairground Entertainment\nJon Giegengack\, Principal\, Hub Entertainment Research (Moderator)
URL:https://itvt.com/event/tvot-sf-2025-ai-in-entertainment-captivating-audiences-or-crossing-the-line/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/AI-in-Entertainment.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T151000
DTEND;TZID=America/Los_Angeles:20250625T153000
DTSTAMP:20260505T183344
CREATED:20250527T011724Z
LAST-MODIFIED:20250618T053129Z
UID:10427-1750864200-1750865400@itvt.com
SUMMARY:TVOT SF 2025: Innovation in CTV -- Presented by Google
DESCRIPTION:The CTV ecosystem is rapidly maturing\, presenting both unprecedented opportunities and complex challenges for advertisers and publishers alike. This session will delve into the forefront of CTV innovation\, drawing on real-world experiences and actionable insights from the Google Ad Manager team and their extensive work in the space. We will unpack the dynamic world of live ad insertion (LAI)\, sharing a candid look at the wins and crucial learnings gleaned from LAI implementation. Attendees will gain a deeper understanding of the technical and strategic nuances involved in delivering seamless\, impactful live advertising experiences within CTV environments. Participants include: \n\nInderpreet Sandhu\, Global Head of CTV Partner Development and Growth\, Google\nKevin Connelly\, Senior Director of Programmatic Sales and Business Development\, FanDuel Sports Network\n\n 
URL:https://itvt.com/event/tvot-sf-2025-innovation-in-ctv-presented-by-google/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/GOOGLE-1.jpg
END:VEVENT
END:VCALENDAR