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X-WR-CALDESC:Events for ITVT
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TZID:America/Los_Angeles
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DTSTART:20240310T100000
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DTSTART:20241103T090000
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T083000
DTEND;TZID=America/Los_Angeles:20240327T090000
DTSTAMP:20260404T035635
CREATED:20240227T205624Z
LAST-MODIFIED:20240314T181420Z
UID:7701-1711528200-1711530000@itvt.com
SUMMARY:TVOT SF 2024: DAY 1 - Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/registration-light-refreshments-schmoozing-and-networking/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T090000
DTEND;TZID=America/Los_Angeles:20240327T091000
DTSTAMP:20260404T035635
CREATED:20240227T205811Z
LAST-MODIFIED:20240314T175028Z
UID:7702-1711530000-1711530600@itvt.com
SUMMARY:TVOT SF 2024: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T091000
DTEND;TZID=America/Los_Angeles:20240327T100000
DTSTAMP:20260404T035635
CREATED:20240227T210026Z
LAST-MODIFIED:20240319T154250Z
UID:7703-1711530600-1711533600@itvt.com
SUMMARY:TVOT SF 2024: Addressable Advertising: Maintaining the Momentum
DESCRIPTION:According to research from Advertiser Perceptions\, addressable TV advertising is considered a “must-buy” by 38% of marketers (up from 27% a year earlier)\, 73% of media buyers are now incorporating it into their mix (a 16% year-over-year increase)\, and 90% of advertisers who have run addressable campaigns on MVPD and vMVPD platforms plan to spend the same or more on addressable in 2024. Yet despite this\, addressable inventory is still relatively small: +/- two minutes per hour\, depending on the MVPD/vMVPD platform. \nThis session will bring together representatives of the companies and organizations that have been driving the growth of addressable TV in the US\, in order to take stock of that growth and its implications\, and to debate and discuss how to maintain addressable’s momentum going forward. Issues to be addressed include: How to improve attribution\, in order to track the ROI of addressable TV; the importance to addressable of identity and the use of deterministic data; addressable’s potential for reaching light TV viewers; how to rethink creative for addressable spots; whether political advertising will prove to be a catalyst for addressable in 2024; the role industry organizations and initiatives need to play in order to grow addressable; and more. Panelists include: \n\nDarren Sherriff\, SVP of Advanced Advertising Solutions\, Fox\nEmily Kistner\, Director of New Business and Identity Solutions\, Adstra\nEvan Adlman\, EVP of Commercial Sales and Revenue Operations\, AMC\nLarry Allen\, VP and GM Data & Addressable Enablement\, Comcast/Chairman\, Go Addressable\nMari Tangredi\, SVP of Global Partnerships\, Cadent\nMatthew Van Houten\, SVP of Product\, Ad Ops Systems and Services\, and Business Development\, DIRECTV Advertising\nNadine Krefetz\, Contributing Editor\, Streaming Media Magazine (Moderator)
URL:https://itvt.com/event/tvot-sf-2024-addressable-advertising-maintaining-the-momentum/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T091000
DTEND;TZID=America/Los_Angeles:20240327T100000
DTSTAMP:20260404T035635
CREATED:20240227T210530Z
LAST-MODIFIED:20240316T183227Z
UID:7704-1711530600-1711533600@itvt.com
SUMMARY:TVOT SF 2024: Content and the Consumer in the Streaming Economy - Sponsored by Stingray
DESCRIPTION:Session Sponsored by Stingray\n \nThis session will explore how the rise of streaming and the new business models\, distribution strategies and production methods it is giving rise to are impacting the experience of the viewer—not only by changing the mix of programming that’s available to them but by presenting them with new kinds of programming services and new kinds of programming. Should streaming programming simply be viewed as traditional television programming on a new platform\, or is streaming bringing about fundamental changes in the kinds of programming that get made and watched—and\, if so\, what are the implications for the future of the TV business? Panelists include: \n\nDamian Pelliccione\, CEO\, Revry\nDavid Purdy\, Chief Revenue Officer\, Stingray\nErick Opeka\, President and Chief Strategy Officer\, Cineverse\nHolly Leff-Pressman\, Chief Client Engagement Officer\, Screen Engine/ASI (Moderator)\nJames Brown\, EVP of Content Distribution and Marketing\, REVOLT TV
URL:https://itvt.com/event/tvot-sf-2024-content-and-the-consumer-in-the-streaming-economy/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T100000
DTEND;TZID=America/Los_Angeles:20240327T102000
DTSTAMP:20260404T035635
CREATED:20240305T051849Z
LAST-MODIFIED:20240314T175207Z
UID:7938-1711533600-1711534800@itvt.com
SUMMARY:TVOT SF 2024: Measurement Chaos: How Do We Find the Path to the Promised Land?
DESCRIPTION:There’s never been more financial investment and activity around media measurement. In spite of the investment and activity\, the challenges that the industry faces with media measurement impact consumers\, publishers and advertisers and their agencies. Howard Shimmel\, President of Janus Strategy & Insights and Head of Strategy at datafuelX\, will provide his perspective on where we are\, how we’ve gotten there and some ideas on how to move forward.
URL:https://itvt.com/event/tvot-sf-2024-measurement-chaos-how-do-we-find-the-path-to-the-promised-land/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T100000
DTEND;TZID=America/Los_Angeles:20240327T105000
DTSTAMP:20260404T035635
CREATED:20240227T211325Z
LAST-MODIFIED:20240314T175256Z
UID:7708-1711533600-1711536600@itvt.com
SUMMARY:TVOT SF 2024: Outlook for Local TV Groups: What Business(es) Are We In?
DESCRIPTION:Local TV broadcast groups are adapting to a market facing secular changes in fundamentals in core areas including content investments\, distribution strategies\, programmatic trading and cross-platform advertising. Their levers to pivot their companies include broadcast platforms (ATSC1 and ATSC3)\, and high-growth digital platforms including CTV\, Mobile and PC/Desktop. Compelling content will draw and engage audiences across platforms. Data-driven targeting\, automated workflow\, and programming trading are must-haves in the emerging local media space. TV group executives share their insights and strategies for the business and revenue models that will comprise the Local TV of Tomorrow. Panelists include: \n\nAnn Hailer\, President of Broadcast\, Locality\nPat LaPlatney\, Co-CEO and President\, Gray Television\nPrincell Hair\, President\, Allen Media Broadcasting\nRick Ducey\, Managing Director\, BIA Advisory Services (Moderator)\nRob Weisbord\, CRO/President of Broadcast\, Sinclair\nStacey Lynn Schulman\, EVP of Platform Marketing and Intelligence\, Nexstar
URL:https://itvt.com/event/tvot-sf-2024-outlook-for-local-tv-groups-what-businesses-are-we-in/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T102000
DTEND;TZID=America/Los_Angeles:20240327T105000
DTSTAMP:20260404T035635
CREATED:20240227T210713Z
LAST-MODIFIED:20240314T175331Z
UID:7705-1711534800-1711536600@itvt.com
SUMMARY:TVOT SF 2024: Update on Multi-Currency and Data Driven Video Advertising: Actionability and Scale
DESCRIPTION:This session aims to provide the audience with a clear view of both the move from age/sex to DDL and the move from Nielsen to alternative currencies. Questions to be addressed include: Market operational readiness—obviously a significant amount of progress has been made over the past few years\, but are there any major obstacles preventing both DDL and alternative currencies being implemented at scale? Market value—what do brands\, agencies and publishers gain from transacting on DDL and alternative currencies? Cross-platform—how much demand is there to expand beyond linear? Future trajectory—what changes should we expect to see through the upfront and the ‘24/25 season? Panelists include: \n\nDarren Sherriff\, SVP of Advanced Advertising Solutions\, Fox\nEvan Adlman\, EVP of Commercial Sales and Revenue Operations\, AMC\nHoward Shimmel\, President\, Janus Strategy & Insights/Head of Strategy\, datafuelX (Moderator)\n\n 
URL:https://itvt.com/event/tvot-sf-2024-update-on-multi-currency-and-data-driven-video-advertising-actionability-and-scale/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T105000
DTEND;TZID=America/Los_Angeles:20240327T105500
DTSTAMP:20260404T035635
CREATED:20240227T214644Z
LAST-MODIFIED:20240314T181356Z
UID:7734-1711536600-1711536900@itvt.com
SUMMARY:TVOT SF 2024: Break\, Sponsored by Breakaway Communications
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-break-sponsored-by-breakaway-communications-2/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T105500
DTEND;TZID=America/Los_Angeles:20240327T114500
DTSTAMP:20260404T035635
CREATED:20240227T211643Z
LAST-MODIFIED:20240314T175413Z
UID:7710-1711536900-1711539900@itvt.com
SUMMARY:TVOT SF 2024: From Disparate Data Sets to Converged TV Campaigns
DESCRIPTION:The converged TV era is powered by disparate data sources—from Smart TVs and set-top boxes to ad server logs and audience segments built from retail loyalty programs. Some companies are drowning in the deluge\, but others are thriving—leveraging all this data to build better models for planning\, targeting and measuring post-campaign success. Panelists will share best practices (and caveats) when it comes to blending disparate data sets\, discuss how clean rooms fit into the mix\, and offer thoughts on the future of privacy-centric data collaboration. Panelists include: \n\nCharbel Makhoul\, GM of Product Management\, Data Science and Analytics\, VIZIO\nMainak Mazumdar\, Chief Research and Analytics Officer\, Fox\nTameka Kee\, Deputy Managing Director\, CIMM (Moderator)\nTara Franceschini\, Head of Industry Strategy\, Media and Entertainment\, LiveRamp
URL:https://itvt.com/event/tvot-sf-2024-from-disparate-data-sets-to-converged-tv-campaigns/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T105500
DTEND;TZID=America/Los_Angeles:20240327T114500
DTSTAMP:20260404T035635
CREATED:20240227T211745Z
LAST-MODIFIED:20240322T142158Z
UID:7711-1711536900-1711539900@itvt.com
SUMMARY:TVOT SF 2024: Super Bundling: The Future of Indirect Channel Distribution for Subscriptions
DESCRIPTION: Hot Topic Session\, Sponsored by Bango\nGrowth in the TV-subscription space is increasingly being driven by indirect channel distribution\, particularly by the emergence of Super Bundling\, where subscriptions from multiple different content providers are offered to consumers as a single-billed\, often discounted “Super Bundle” by telcos and other players (according to data from Omdia\, 20% of all SVOD subscriptions are already sold through telcos). \nThis session will explore the emergence of Super Bundling and its growing importance to the subscription-TV market—from the perspective of the consumer\, for whom super bundling solves the complexity of managing multiple\, separately billed subscriptions; from the perspective of the reseller (including telcos\, ISPs\, MVPDs and CTV content services)\, for whom it provides a means of increasing customer acquisition and retention\, and of generating new revenue streams; and from the perspective of the content provider\, whom it allows to enter new markets more easily and with significantly lower risk. Panelists include: \n\nBob Gold\, Principal\, Bob Gold & Associates (Moderator)\nDavid Purdy\, Chief Revenue Officer\, Stingray\nErick Opeka\, President and Chief Strategy Officer\, Cineverse\nGiles Tongue\, VP of Marketing\, Bango\nMark Lee\, Head of North American Content Business Development\, LG Electronics\n\n 
URL:https://itvt.com/event/tvot-sf-2024-super-bundling-the-future-of-indirect-channel-distribution-for-subscriptions/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T114500
DTEND;TZID=America/Los_Angeles:20240327T123500
DTSTAMP:20260404T035635
CREATED:20240227T211852Z
LAST-MODIFIED:20240326T015352Z
UID:7712-1711539900-1711542900@itvt.com
SUMMARY:TVOT SF 2024: The Cookie-less Future Is upon Us—What’s in Your Shopping Bag?
DESCRIPTION:Hot Topic Session\, Sponsored by Driver Studios and Qonsent\nAs the industry prepares to embrace a cookie-less future and shoppable TV applications become more common\, the opportunity to safely secure audience consent transforms from a defensive tactic into a powerful advertising strategy tool. In fact\, LG Ad Solutions found that 70% of CTV viewers like TV ads with QR codes\, and 62% would scan if exposed. This is a massive opportunity to reach audiences where they are watching—across CTV\, mobile and digital platforms—via brand-safe campaigns\, ultimately empowering a new era of trusted and secure engagements. \nIn this session\, pioneers of advanced advertising\, interactive TV and privacy will take the stage to discuss the new world of brand safety\, how technologies are redefining approaches to consent\, and why these new approaches are a win-win-win for brands\, media companies and viewers. This will lead to a lively discussion of today’s most pressing topics including privacy\, precision targeting and the future of CTV and digital advertising. Speakers will also highlight a “hot off the presses” partnership between Driver Studios and Qonsent which empowers brands to safely implement interactive QR-code solutions and capture consented data\, opening the door to new personalized engagement experiences from gamification to e-commerce. Panelists include: \n\nDiana Horowitz\, CRO and Co-COO\, Driver Studios\nInderpreet Sandhu\, Head of CTV Ads Platform & Ecosystems | Media\, Entertainment\, Telco & FAST\, Google\nJason Damata\, CEO\, Fabric Media (Moderator)\nJesse Redniss\, CEO\, Qonsent\nPeter Scott\, Chief Strategy Officer\, Play Anywhere
URL:https://itvt.com/event/tvot-sf-2024-the-cookie-less-future-is-upon-us-whats-in-your-shopping-bag/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T114500
DTEND;TZID=America/Los_Angeles:20240327T123500
DTSTAMP:20260404T035635
CREATED:20240227T212042Z
LAST-MODIFIED:20240322T153228Z
UID:7713-1711539900-1711542900@itvt.com
SUMMARY:TVOT SF 2024: Navigating Profitability Across the Total TV Landscape
DESCRIPTION:Hot Topic Session\, Sponsored by Imagine Communications\nTotal TV\, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV)\, faces a unique challenge as linear TV’s profitability declines and CTV’s growth does not yet yield sustainable profits. In “Navigating Profitability across the Total TV Landscape\,” our panel of industry veterans will address how to grow advertising revenue amid changing consumer behaviors\, increasing operational costs and the realities of fragmenting inventory. Join us as we share real world examples\, outlining effective approaches and essential steps to being profitable in this transformative era of television.  Panelists include: \n\nChris Pizzurro\, Principal\, Leap Media\nJeff Blaszak\, VP of Strategic Partnerships\, ShowSeeker\nPreman Narayanan\, VP of Advertising Operations\, Hearst Television\nSteve Reynolds\, President\, Imagine Communications (Moderator)
URL:https://itvt.com/event/tvot-sf-2024-navigating-profitability-across-the-total-tv-landscape/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T123500
DTEND;TZID=America/Los_Angeles:20240327T131500
DTSTAMP:20260404T035635
CREATED:20240227T212136Z
LAST-MODIFIED:20240314T181332Z
UID:7714-1711542900-1711545300@itvt.com
SUMMARY:TVOT SF 2024: Lunch\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-lunch-schmoozing-and-networking/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T131500
DTEND;TZID=America/Los_Angeles:20240327T134500
DTSTAMP:20260404T035635
CREATED:20240227T212740Z
LAST-MODIFIED:20240310T174017Z
UID:7715-1711545300-1711547100@itvt.com
SUMMARY:TVOT SF 2024: Presentation of the 20th Annual Awards for Leadership in Interactive and Multiplatform Television
DESCRIPTION:The Awards recognize individual and corporate achievement in the following categories\, each of which is judged by a who’s who of advanced-TV industry leaders: \nITV All-Star: An individual who has a long-term track record of leadership in the interactive multiplatform television industry\, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame. \nIndividual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year\, and whose efforts helped move that industry forward. \nMost Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year (i.e. April 15th\, 2023 through February 16th\, 2024). \nMost Significant Newcomer: The company or organization that was the most significant newcomer/breakthrough player of the past year. \nAchievement in Advanced Advertising: The company or organization that demonstrated the greatest achievement in advanced advertising this past year. The achievement can be\, for example\, in the form of a new technology\, a new campaign\, a new industry collaboration or some other significant development in the space \nAchievement in Shoppable TV: The company or organization that demonstrated the greatest achievement in shoppable TV/tcommerce this past year. The achievement can be\, for example\, in the form of a new technology\, a new campaign\, a new industry collaboration or some other significant development in the space \nAchievement in Measurement and Data: The company or organization that demonstrated the greatest achievement in measurement/attribution or data this past year. The achievement can be\, for example\, in the form of a new technology\, a new initiative\, a new industry collaboration or some other significant development in the space \nMost Significant Technology—Infrastructure: The company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year. This would include\, for example\, technologies for enabling and enhancing broadcast/OTA\, OTT or mobile TV. \nMost Significant User Interface or User Experience: The company or organization that created the most innovative UI/UX of the past year. \nProgramming Innovation: The company or organization that created the most innovative and disruptive programming/content offering of the past year\, including new formats\, new types of interactivity\, content for new platforms\, and more. \nAchievement in Streaming: The company or organization that demonstrated the greatest achievement in streaming\, this past year. \nAchievement in CTV: The company or organization that demonstrated the greatest achievement in Connected TV this past year. \nAchievement in DEI: The company or organization that demonstrated the greatest achievement in furthering Diversity\, Equity and Inclusion in the advanced-TV space this past year. \n 
URL:https://itvt.com/event/tvot-sf-2024-presentation-of-the-20th-annual-awards-for-leadership-in-interactive-and-multiplatform-television/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T134500
DTEND;TZID=America/Los_Angeles:20240327T142500
DTSTAMP:20260404T035635
CREATED:20240227T213208Z
LAST-MODIFIED:20240314T175438Z
UID:7717-1711547100-1711549500@itvt.com
SUMMARY:TVOT SF 2024: Growing Up FAST: Content and the Modern Latino
DESCRIPTION:The content universe for younger Latino audiences has moved well beyond linear TV configurations. FAST channels are ushering in new narratives and storylines with a fixation on all the countries of origin. Hear from content makers in the Hispanic Media space casting light on the proliferation of FAST content. Panelists include: \n\nAlbert Thompson\, General Manager of Digital\, Walton Isaacson (Moderator)\nAlfred Serpas\, Director of Business Development and Strategic Partnerships\, Los Angeles\, Telemundo\nRob Velez\, VP of Inclusive Network and LATAM Sales\, Vevo\nRoberto Gyemant\, Senior Director of Partnerships\, Canela Media\nXavier Rodriguez\, Head of Digital and Strategic Partnerships\, LATV
URL:https://itvt.com/event/tvot-sf-2024-fast-content-and-the-modern-latino/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T134500
DTEND;TZID=America/Los_Angeles:20240327T150500
DTSTAMP:20260404T035635
CREATED:20240227T212905Z
LAST-MODIFIED:20240320T232547Z
UID:7716-1711547100-1711551900@itvt.com
SUMMARY:TVOT SF 2024: Smart TVs Unleashed: How AI\, Gaming and Other Innovations Are Changing the Future of the TV Set
DESCRIPTION:Presented by TVOT SF 2024 Mini-Track Sponsor\, LG Electronics\nThis special track\, presented by TVOT SF 2024 CTV Mini-Track Sponsor\, LG Electronics\, will explore how smart/connected TV is not only changing television itself\, but expanding the living-room experience beyond video\, into such areas as gaming\, commerce\, sports betting\, teleconferencing\, fitness\, the metaverse\, and more. The track will include a presentation by Matt Durgin\, VP of Content and Services at LG Electronics\, and a panel session moderated by Gavin Bridge\, VP of Media Research at CRG Global. \nPART 1: From Smart TVs to Smart Life Solutions \nLG is transitioning from a manufacturer of consumer electronics to a smart life solutions company that can connect and expand customers’ diverse experience. This session will highlight LG’s new direction and how it is enabling a new media and entertainment platform with webOS and beyond. This Includes going over how the company is helping its partners monetize with LG in advertising\, FAST through LG Channels\, expanded scale and reach\, and expanding into new innovation categories like shopping and gaming. Presenter: \n\nMatt Durgin\, VP of Content and Services\, LG Electronics\n\nPART 11: The Evolution of CTV: How FAST Is Influencing Everything \nThe smart TV’s transformation from hardware to profit center has begun. FAST has played a key role in this\, being the first ad-supported revenue driving platform for TVs that consumers have embraced en masse. This panel\, featuring experts from creator content\, web3\, advertising and gaming\, will investigate first how FAST has paved the way for other ad-supported models and then detail what to expect as TVs continue to evolve the services available to consumers. Panelists include: \n\nBrian Miller\, Director of Innovation Development\, LG Electronics\nDallas Lawrence\, Chief Strategy and Communications Officer\, Telly\nGavin Bridge\, VP of Media Research\, CRG Global (Moderator)\nJasmin Corley\, Social Media Influencer\nMatt Durgin\, VP of Content and Services\, LG Electronics\nYing Wang\, GM\, Xumo Advertising\n\n 
URL:https://itvt.com/event/smart-tvs-unleashed-how-ai-gaming-and-other-innovations-are-changing-the-future-of-the-tv-set/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T142500
DTEND;TZID=America/Los_Angeles:20240327T150500
DTSTAMP:20260404T035635
CREATED:20240227T213137Z
LAST-MODIFIED:20240323T161224Z
UID:7718-1711549500-1711551900@itvt.com
SUMMARY:TVOT SF 2024: The Future of Creators and Streaming Platforms
DESCRIPTION:Tik Tok kicked off the Creators vs. the Streaming Platforms war. Now\, CTV/OTT content platforms are looking to be “creator”-driven instead of being program-driven. All this is being fueled by the in-market “social currency” that individuals are wielding for influence in our attention-driven economy. We’ll hear from a spectrum of streaming\, influencer\, creator\, and AI experts on what the future holds. Panelists include: \n\nAlbert Thompson\, Managing Director of Digital Innovation\, Walton Isaacson (Moderator)\nBrandon Pankey\, Founder\, Watch APEX\nCharlie Ibarra\, Director of Content Strategy and Partnerships\, SabioTV\nKobi Wu\, CEO\, Cache.ai\nTinashe Chaponda\, CEO\, Sosani Studios
URL:https://itvt.com/event/tvot-sf-2024-the-future-of-creators-and-streaming-platforms/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T150500
DTEND;TZID=America/Los_Angeles:20240327T155500
DTSTAMP:20260404T035635
CREATED:20240227T213235Z
LAST-MODIFIED:20240320T232319Z
UID:7719-1711551900-1711554900@itvt.com
SUMMARY:TVOT SF 2024: Harnessing the Potential of CTV Advertising
DESCRIPTION:At a time when brands are increasing their investments in CTV advertising and CTV ad inventory is rapidly growing\, thanks to the ongoing proliferation of FAST channels and the rollout of ad-supported tiers from streaming giants such as Netflix and Disney+\, this session will explore the new forms of advertising (contextual\, dynamic\, personalized\, interactive\, shoppable and more) and the new kinds of campaigns that CTV and its ability to generate real-time\, granular data are making possible. Questions to be addressed include: What are the most important recent innovations in CTV advertising—for example\, in such areas as audience measurement/data-generation and interactive and shoppable formats—and how are they faring in the marketplace? What are we learning about CTV viewing behavior and how should this information impact advertising strategies? Research from TVision shows there is great variance in CTV ad attention—how\, then\, to account for and address this issue? Moreover\, while attention to CTV varies widely depending on the app\, daypart\, program and other factors\, CTV advertising is not priced to account for these differences—how can we remedy this? How can custom ad formats—such as wrappers and games—improve attention for CTV ads? How can media buyers identify and target more engaged audiences? And how could political advertising catalyze\, and benefit from\, innovations in CTV advertising in the current election year? Panelists include: \n\nBrett Hurwitz\, Business Lead\, Addressable TV\, Yahoo\nFred Godfrey\, CEO\, Origin\nMatt Durgin\, VP of Content and Services\, LG Electronics\nPaul Erickson\, Principal\, Erickson Strategy & Insights (Moderator)\nVirginie De Bel Air\, Director of Product Management\, Roku\nYan Liu\, CEO\, Tvision\n\n 
URL:https://itvt.com/event/tvot-sf-2024-harnessing-the-potential-of-ctv-advertising/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T150500
DTEND;TZID=America/Los_Angeles:20240327T155500
DTSTAMP:20260404T035635
CREATED:20240227T213339Z
LAST-MODIFIED:20240314T175623Z
UID:7720-1711551900-1711554900@itvt.com
SUMMARY:TVOT SF 2024: Fanning the Fans
DESCRIPTION:Gone are the days of simply looking at a TV show’s rating to determine how popular it was with its fans. Early Comscore research on social media identified a strong knock-on effect of impact on friends-of-fans. And Taylor Swift’s attendance at NFL caused TV ratings to increase significantly. This panel will explore how we understand fans today\, and what that means for advertisers\, content developers\, and media. Panelists include: \n\nAnthony Iaffaldano\, VP of Sales Marketing and Insights\, Fandom\nBen Carlson\, SVP and GM of Media\, Sports and Entertainment\, MarketCast\nEarnest Pettie\, Trends Insights Lead\, YouTube\nHelen Katz\, EVP of Research\, Publicis (Moderator)\nJed Meyer\, SVP/Media Solutions Leader\, Kantar\nVince Muscarella\, VP of Sales\, Whip Media
URL:https://itvt.com/event/tvot-sf-2024-fanning-the-fans/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T155500
DTEND;TZID=America/Los_Angeles:20240327T164000
DTSTAMP:20260404T035635
CREATED:20240227T213434Z
LAST-MODIFIED:20240315T020821Z
UID:7721-1711554900-1711557600@itvt.com
SUMMARY:TVOT SF 2024: Transparency in CTV Advertising: Identity\, Measurement and Media Placements
DESCRIPTION:This session will explore the fast-growing and super dynamic world of CTV advertising\, focusing on the current challenges in the market around transparency. How accurate is the data used today for identity\, measurement and media placements? Can we do better? Is better transparency critical to scaling the world of CTV advertising? Will it get worse as the cross-channel world becomes a cross-Walled Garden world? Panelists include: \n\nDave Morgan\, CEO\, Simulmedia (Moderator)\nNada Bradbury\, CEO\, Ad-ID\nScott McKinley\, CEO\, Truthset\nTom Morgan\, Principal\, MediaD.tv
URL:https://itvt.com/event/tvot-sf-2024-transparency-in-ctv-advertising-identity-measurement-and-media-placements/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T155500
DTEND;TZID=America/Los_Angeles:20240327T164000
DTSTAMP:20260404T035635
CREATED:20240227T213532Z
LAST-MODIFIED:20240320T182421Z
UID:7722-1711554900-1711557600@itvt.com
SUMMARY:TVOT SF 2024: Is TV Programming Headed for an AI Future?
DESCRIPTION:From multiple angles—buy-side\, sell-side and creators—this session will examine the increasing role of artificial intelligence in TV\, and how it’s evolving the essential dynamics of the TV ecosystem. Questions to be addressed include: How are producers\, networks and streaming platforms using AI to understand audiences? How does AI impact the development process for new programs and formats? What key trends should everyone be watching? How are media strategies best using AI to improve reach and efficiency? How will AI further the integration of entertainment and commerce? And how will AI change the landscape of jobs in the TV industry over the coming years? Panelists include: \n\nDuan Peng\, Former SVP of Global Data and AI\, Warner Bros Discovery\nIan Baer\, Founder and Chief Soothsayer\, Sooth (Moderator)\nJonathan Bergman\, New Media Consultant\, REDspace\nMallory Armstrong\, Head of Global TV Data Strategy\, Yahoo
URL:https://itvt.com/event/is-tv-programming-headed-for-an-ai-future/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T164000
DTEND;TZID=America/Los_Angeles:20240327T174000
DTSTAMP:20260404T035635
CREATED:20240227T213625Z
LAST-MODIFIED:20240322T025632Z
UID:7723-1711557600-1711561200@itvt.com
SUMMARY:TVOT SF 2024: Metric Mania! How Studios and Agencies Decipher Streaming Consumption Data
DESCRIPTION:  \nHot Topic Session\, Sponsored by Luminate\nWhile measurement solutions for streaming are becoming more sophisticated and accurate\, gleaning meaningful insights remains a complicated process. There are many metrics coming to market\, but marrying those datasets\, and turning that data from raw numbers to meaningful narratives is difficult. In an environment where everyone has different sources\, it’s hard to communicate effectively. Between studio “data-ectodes” and fragmented audiences\, defining hits and trends has become harder than ever. \nJoin Luminate as it brings together two industry experts who are tackling these hurdles head-on\, revealing the path towards actionable insights amidst data complexity. Panelists include: \n\nCecilia Lara\, VP of Audience and Content Research and Insights\, Warner Bros. Television Group\nJimmy Doyle\, Director of Business Development\, Luminate (Moderator)\nKate Coke\, Executive\, Analytics and Insights\, Creative Artists Agency (CAA)\n\n  \n 
URL:https://itvt.com/event/metric-mania-how-studios-and-agencies-decipher-streaming-consumption-data/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T164000
DTEND;TZID=America/Los_Angeles:20240327T174000
DTSTAMP:20260404T035635
CREATED:20240227T213734Z
LAST-MODIFIED:20240322T142335Z
UID:7724-1711557600-1711561200@itvt.com
SUMMARY:TVOT SF 2024: Linear TV and Programmatic: Buy/Sell/Tech
DESCRIPTION:In this session we will look into the evolving world of TV as it moves further into the programmatic future. The panelists will each have 10 minutes to focus on their own unique perspective from each side of the transaction: Buy\, Sell and Tech. We will dive into the good\, the complex\, and the realities of the market. Following the three 10-minute sessions\, we will bring all our panelists together for a spirited discussion that focuses on collaboration and exploring a digital future for a linear marketplace. Topics to be addressed include: Moving linear to programmatic and how this impacts workflow across the Buy\, Sell and Tech sides of the business; changing investment strategy and how the ability to buy converged television via programmatic channels impacts reach and frequency; advancements in television operations and how they impact measurement and currency models; the future of linear inventory and the unit vs. the impression. Participants include: \n\nEvan Adlman\, EVP of Commercial Sales and Revenue Operations\, AMC\nJulian Zilberbrand\, Former EVP of Advanced Television\, Paramount (Moderator)\nLarry Allen\, VP and GM\, Data and Addressable Enablement\, Comcast Advertising/Chairman\, Go Addressable\nRob Jayson\, EVP of Insights and Analytics\, USIM
URL:https://itvt.com/event/tvot-sf-2024-linear-tv-and-programmatic-buy-sell-tech/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240327T174000
DTEND;TZID=America/Los_Angeles:20240327T184000
DTSTAMP:20260404T035635
CREATED:20240227T213815Z
LAST-MODIFIED:20240314T181602Z
UID:7725-1711561200-1711564800@itvt.com
SUMMARY:TVOT SF 2024: Cocktail Party!
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-cocktail-reception/
LOCATION:Lounge & Back Lawn\, CA\, 94109\, United States
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T083000
DTEND;TZID=America/Los_Angeles:20240328T090000
DTSTAMP:20260404T035635
CREATED:20240227T220801Z
LAST-MODIFIED:20240314T181305Z
UID:7749-1711614600-1711616400@itvt.com
SUMMARY:TVOT SF 2024: DAY 2 - Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-day-2-registration-light-refreshments-schmoozing-and-networking/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T090000
DTEND;TZID=America/Los_Angeles:20240328T090500
DTSTAMP:20260404T035635
CREATED:20240227T214042Z
LAST-MODIFIED:20240314T175800Z
UID:7727-1711616400-1711616700@itvt.com
SUMMARY:TVOT SF 2024: DAY 2 - Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2024-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T090500
DTEND;TZID=America/Los_Angeles:20240328T095000
DTSTAMP:20260404T035635
CREATED:20240227T214222Z
LAST-MODIFIED:20240318T162546Z
UID:7728-1711616700-1711619400@itvt.com
SUMMARY:TVOT SF 2024: Addressing the Myths around FAST
DESCRIPTION:FAST channels have swiftly grown over the past few years\, both in overall scale and audience\, but there remain many misgivings about the format: who watches\, why they watch\, the value of the audience\, and more. In this panel\, executives from AMC Networks\, Vevo and Plex will discuss some of the common myths around FAST and lay out the actual facts behind the emergence of a new viewing trend. Panelists include: \n\nBethany Atchison\, VP of Distribution Partnerships\, Vevo\nGavin Bridge\, VP of Media Research\, CRG Global (Moderator)\nJames Brown\, EVP of Content Distribution and Marketing\, REVOLT TV\nMelissa Bidgoli\, Distribution and Marketing\, OTTera\nScott Hancock\, VP of Marketing\, Plex\nYing Wang\, GM\, Xumo Advertising
URL:https://itvt.com/event/tvot-sf-2024-addressing-the-myths-around-fast/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T090500
DTEND;TZID=America/Los_Angeles:20240328T095000
DTSTAMP:20260404T035635
CREATED:20240227T214321Z
LAST-MODIFIED:20240319T151454Z
UID:7729-1711616700-1711619400@itvt.com
SUMMARY:TVOT SF 2024: What’s the Deal with Measurement?
DESCRIPTION:As the video ecosystem continues to evolve\, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss the key components of measurement\, why each is important\, how marketers are adapting to changes\, and how their solutions are evolving to meet the needs of the marketplace today and in the future. Panelists include: \n\nBen Vandegrift\, VP of Measurement Solutions\, VAB (Moderator)\nDallas Lawrence\, Chief Strategy and Communications Officer\, Telly\nDavid Algranati\, Chief Innovation Officer\, Comscore\nJesse Redniss\, CEO\, Qonsent\nJoshua Lee\, CTO and Head of Product\, EDO
URL:https://itvt.com/event/tvot-sf-2024-whats-the-deal-with-measurement/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T095000
DTEND;TZID=America/Los_Angeles:20240328T102500
DTSTAMP:20260404T035635
CREATED:20240227T214419Z
LAST-MODIFIED:20240316T180422Z
UID:7730-1711619400-1711621500@itvt.com
SUMMARY:TVOT SF 2024: Media Strategy in a Hot Political Year: A Buy-Side Perspective
DESCRIPTION:Hot Topic Session Sponsored by Centriply\nWhen looking for media advantages\, successful campaign managers ask questions like: Who are the people without whom we cannot succeed? Where are the people who are most likely to respond to our message? What do these people need to feel\, to support us? Centriply likes to answer with: Audience (Who) + Location (Where) + Message (What) = delivering media advantage for political campaigns that understand the value of local linear TV aligned with CTV and other channels. \n2024 is going to be a blockbuster\, with an anticipated $10-15 billion spend on TV ads. TV ad campaigns matching specific audience segments to the correct hyper-local location will be more intense than ever. And understanding how TV campaigns work effectively alongside digital channels in a media plan will become even more valuable. \nThis session will explore the evolution of the importance of audience matching—in the right location and with appropriate content placement—for political campaigns. Hear why knowing the “rules and regulations” of political buying on TV\, plus using great adtech\, delivers massive advantages when time is of the essence\, and how data-driven\, audience-first\, local linear TV complements CTV/digital buys. It’s not one or the other\, it’s both. This buy-side perspective will help media owners understand the changing—yet familiar—face of political ad planning/buying on TV. While “all politics are local” still resonates\, it’s the scale of local linear/broadcast TV that can support campaigns\, so people can take a campaign message to their voting booth. You’ll have questions—they’ll have answers. Panelists include: \n\nAlbert Thompson\, Managing Director of Digital\, Walton Isaacson (Moderator)\nClayton Banks\, CEO\, Silicon Harlem\nKeith Reidy\, Senior Media Buyer\, Centriply\nScott Stansfield\, CEO\, Centriply\nShalonda Hunter-Harris\, Senior Director of Digital\, Social and Creative\, The Leadership Conference\nZulema Baez\, VP of Strategic Accounts and Political\, Adsmovil\n\nAbout Centriply: Centriply is an independent media agency on a 25-year mission to give communication organizations\, federal/local coalitions\, brands\, and agencies the technology that taps into the scale of linear TV with the abilities that digital marketers expect. For more information\, visit www.centriply.com
URL:https://itvt.com/event/tvot-sf-2024-media-strategy-in-a-hot-political-year-a-buy-side-perspective-hot-topic-session-sponsored-by-centriply/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2024
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20240328T095000
DTEND;TZID=America/Los_Angeles:20240328T102500
DTSTAMP:20260404T035635
CREATED:20240227T214538Z
LAST-MODIFIED:20240323T012745Z
UID:7732-1711619400-1711621500@itvt.com
SUMMARY:TVOT SF 2024: Product Launch by Maverix Insights & Strategy
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenters include: \n\nAlexia Raven\, Qualitative Research Lead\, Maverix Insights & Strategy\nLiz Huszarik\, Managing Partner\, Maverix Insights & Strategy
URL:https://itvt.com/event/product-launch-by-maverix-insights-strategy/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2024
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END:VEVENT
END:VCALENDAR