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X-WR-CALDESC:Events for ITVT
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TZID:America/Los_Angeles
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TZNAME:PDT
DTSTART:20250309T100000
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DTSTART:20251102T090000
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T083000
DTEND;TZID=America/Los_Angeles:20250625T090000
DTSTAMP:20260501T085148
CREATED:20250526T235000Z
LAST-MODIFIED:20250613T192709Z
UID:10403-1750840200-1750842000@itvt.com
SUMMARY:TVOT SF 2025: Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2025-registration-light-refreshments-schmoozing-and-networking/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/LIVEROOM-1-19.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T090000
DTEND;TZID=America/Los_Angeles:20250625T091000
DTSTAMP:20260501T085148
CREATED:20250526T234909Z
LAST-MODIFIED:20250613T192457Z
UID:10404-1750842000-1750842600@itvt.com
SUMMARY:TVOT SF 2025: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2025-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/LIVEROOM-1-21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T091000
DTEND;TZID=America/Los_Angeles:20250625T095500
DTSTAMP:20260501T085148
CREATED:20250526T235225Z
LAST-MODIFIED:20250617T143339Z
UID:10405-1750842600-1750845300@itvt.com
SUMMARY:TVOT SF 2025: AI in TV Audience Measurement
DESCRIPTION:The US TV audience measurement industry has spent decades honing the ways it can best capture the viewing habits of actual people. The task grew monumentally harder as viewing fragmented across screens\, devices and platforms. Now\, with the rapid expansion of AI\, the question to consider is whether or how we can incorporate AI into our audience measurement practices. This panel will delve into that\, sharing what is being done with AI\, what is planned\, and what this all means for the buying and selling of TV audiences. Panelists include: \n\nHelen Katz\, EVP of Research\, Publicis Media (Moderator)\nJosh Chasin\, Principal\, KnotSimpler\nMichael Vinson\, Chief Research Officer\, Comscore\nMichelle Gelman\, Global Head of N1 Content and Core Products\, Nielsen\nSteven Millman\, Chief Scientist\, iSpot.tv\nYan Liu\, CEO\, TVision
URL:https://itvt.com/event/tvot-sf-2025-ai-in-tv-audience-measurement/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/AI-in-TV-Audience-Measurement.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T091000
DTEND;TZID=America/Los_Angeles:20250625T095500
DTSTAMP:20260501T085148
CREATED:20250526T235521Z
LAST-MODIFIED:20250619T044325Z
UID:10408-1750842600-1750845300@itvt.com
SUMMARY:TVOT SF 2025: The Rise of Multicultural Streaming
DESCRIPTION:The growth of multicultural streaming services\, particularly services targeting the Black and Hispanic communities\, is arguably not surprising. While those communities are more likely to subscribe to and watch streaming TV than is the population at large (per Nielsen\, Hispanics spend 27.3% more time with CTV than does the general population and\, per Horowitz Research\, 52% of Black viewers accessed a FAST service every month in 2023\, compared to just 45% of viewers in general)\, they are also more likely to feel under-represented on the TV screen: according to data from Gracenote\, Hispanics\, for example\, who make up nearly 20% of the US population\, had only 8.5% of screen time on streaming services in 2023. \nThis session\, featuring representatives of some of the services that have emerged to address such under-representation\, will provide insights into the current state and future prospects of the multicultural streaming space. Panelists will examine such issues as how to carve out and maintain an audience in a sea of streaming competitors; emerging programming and monetization strategies; and the extent to which multicultural streaming services—many of which are upstarts in a media environment dominated by large conglomerates—may need to work together to attract viewers and advertisers. Panelists include: \n\nClayton Banks\, CEO\, Silicon Harlem (Moderator)\nDorina Amina Abubakar\, Program Specialist\, African Creative TV Initiative\, USC School of Cinematic Arts\nJennifer Turner\, CEO\, Mad Cool Media\nMicha Cooper-Edwards\, CEO\, Soleil Space\nRashaun Hall\, VP of Streaming and Partnerships\, Fuse Media
URL:https://itvt.com/event/tvot-sf-2025-the-rise-of-multicultural-streaming/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/The-Rise-of-Multicultural-Streaming-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T095500
DTEND;TZID=America/Los_Angeles:20250625T103500
DTSTAMP:20260501T085148
CREATED:20250526T235837Z
LAST-MODIFIED:20250617T143410Z
UID:10409-1750845300-1750847700@itvt.com
SUMMARY:TVOT SF 2025: Quality Is the Best Policy
DESCRIPTION:This session takes a deep dive into the critical role quality plays across the entire advertising ecosystem—from data and metadata to brand safety\, ad fraud\, ad environments\, creative\, and content. We’ll explore how quality is currently measured\, how it can be better defined\, and what standards are emerging. Most importantly\, we’ll address the fundamental questions: Does quality really matter—and why should it? This conversation will bring clarity and reveal how quality can impact effectiveness\, trust\, and outcomes across the media and marketing landscape. Panelists include: \n\nBen Vandegrift\, VP of Measurement Solutions and Innovations\, VAB (Moderator)\nJoshua Lee\, CTO\, EDO\nKate McGregor\, VP of Revenue Enablement\, FreeWheel\nLindsey Woodland\, SVP of Client Data Science\, iSpot.tv
URL:https://itvt.com/event/tvot-sf-2025-quality-is-the-best-policy/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Quality-Is-the-Best-Policy.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T095500
DTEND;TZID=America/Los_Angeles:20250625T103500
DTSTAMP:20260501T085148
CREATED:20250527T000036Z
LAST-MODIFIED:20250617T143434Z
UID:10411-1750845300-1750847700@itvt.com
SUMMARY:TVOT SF 2025: From Social to TV
DESCRIPTION:Social content creators have emerged as the new tastemakers\, entertainers and culture setters for increasingly diverse audience types—well beyond Gen Z—while consumer viewing preferences continue to shift toward short-form snackable formats discovered across YouTube\, TikTok and IG. With increasingly sophisticated production values and mastery of consumer programming preferences\, social video creators represent a new opportunity for TV and streaming companies to keep pace and meet audiences where they are. \nIn this panel discussion\, we’ll explore: How streaming platforms are evolving their content and services to accommodate new creator talent and content sources; what data reveals about viewing preferences for premium content\, and differences between short-form video vs. traditional 30-min. and 60-min. TV programming; which types of social video creators are best positioned to make the leap to longer narrative formats on TV platforms; unexpected wins and growing pains as digital creators expand from producing for social platforms to other formats and channels like podcasts and TV; the important role of brands and marketers in the development of original episodic TV content for new audiences; how social influencer marketing is evolving and innovating for TV\, and what’s next on the horizon as the worlds of TV and social media entertainment continue to be bridged. Panelists include: \n\nAndrew Tight\, CEO\, Katch\nCharlie Ibarra\, Chief Creative Officer\, Creator TV\nKevin Kurtz\, CEO\, Bigger Bolder Baking\nSarah Bolton\, Principal\, Sarah Bolton Media Consulting (Moderator)\nTinashe Chaponda\, CEO\, Sosani Studios
URL:https://itvt.com/event/tvot-sf-2025-from-social-to-tv/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/From-Social-to-TV.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T103500
DTEND;TZID=America/Los_Angeles:20250625T110000
DTSTAMP:20260501T085148
CREATED:20250527T000147Z
LAST-MODIFIED:20250617T143500Z
UID:10412-1750847700-1750849200@itvt.com
SUMMARY:TVOT SF 2025: Fixing the Marketer’s Quagmire: Reconciling the Choice between Winning the Next Two Quarters (Traffic KPIs) or Winning the Next Two Years (Brand Equity)
DESCRIPTION:In exploring the tough short-/long-term tradeoffs that marketers are faced with\, a just-completed VAB study sheds new light on how an advertiser might “win at both simultaneously”—including a novel way of looking at category-specific and advertiser-specific traffic spikes that can come as an advertiser chooses brand-building in equal priority to filling their sales channels with productive leads. Presenter: \n\nSean Cunningham\, President and CEO of the VAB
URL:https://itvt.com/event/tvot-sf-2025-presentation-by-sean-cunningham-president-and-ceo-of-the-vab/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Presentation_-Secan-Cunningham-VAB.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T103500
DTEND;TZID=America/Los_Angeles:20250625T113000
DTSTAMP:20260501T085148
CREATED:20250527T001329Z
LAST-MODIFIED:20250617T143526Z
UID:10414-1750847700-1750851000@itvt.com
SUMMARY:TVOT SF 2025: Who's Buying? Who's Selling?
DESCRIPTION:Our panel of industry analysts will dig into the risks and opportunities in the Great Industry Consolidation of 2025; spanning the view from 35\,000 feet to the most arcane of financial indicators. The information provided is for entertainment purposes only\, and should not be considered—and cannot replace—investment advice. Panelists include: \n\nBrian Ring\, Principal\, Ring Digital\nColin Dixon\, Chief Analyst\, nScreenMedia\nMatthew Keys\, Publisher\, TheDesk.net\nRick Howe\, The iTV Doctor (Moderator)\nTim Hanlon\, CEO\, The Vertere Group
URL:https://itvt.com/event/tvot-sf-2025-whos-buying-whos-selling/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Whos-Buying_-Whos-Selling.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T110000
DTEND;TZID=America/Los_Angeles:20250625T113000
DTSTAMP:20260501T085148
CREATED:20250527T000924Z
LAST-MODIFIED:20250617T143625Z
UID:10413-1750849200-1750851000@itvt.com
SUMMARY:TVOT SF 2025: Fireside Chat with Kevin Hague\, SVP of Emerging Technologies at The Coca-Cola Company
DESCRIPTION:We will be announcing more details about this session in an upcoming issue of the ITVT newsletter Participants include: \n\nKevin Hague\, SVP of Emerging Technologies\, The Coca-Cola Company\nPete Scott\, Chief Strategy Officer\, Play Anywhere (Moderator)
URL:https://itvt.com/event/tvot-sf-2025-fireside-chat-with-kevin-hague-svp-of-emerging-technologies-at-the-coca-cola-company/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/AI-Coca-Cola-Fireside-Chat.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T113000
DTEND;TZID=America/Los_Angeles:20250625T115000
DTSTAMP:20260501T085148
CREATED:20250528T010025Z
LAST-MODIFIED:20250621T013850Z
UID:10497-1750851000-1750852200@itvt.com
SUMMARY:TVOT SF 2025: The Future of CTV Monetization -- Presented by LG Electronics
DESCRIPTION:In conversation with Colin Dixon\, Senior Analyst at nScreenMedia\, Matt Durgin\, VP of Content and Services at LG Electronics\, will highlight how LG’s webOS CTV platform is supporting Super Bundles and other new models for growing audiences and reducing churn. Not only is the platform building audiences for TV programming by enabling such business models and providing enhanced personalization and discoverability features\, it is also transforming those audiences into customers for a range of new services\, including shopping\, gaming\, fitness and more. Hear how webOS is enabling CTV to become a monetization engine not just for television content but for multiple areas of our lives. \n\nColin Dixon\, Chief Analyst\, nScreenMedia (Moderator)\nMatt Durgin\, VP of Content and Services\, LG Electronics
URL:https://itvt.com/event/tvot-sf-2025-the-future-of-ctv-monetization-presented-by-lg-electronics-2/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/BW-09-FiresideChat-LG-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T115000
DTEND;TZID=America/Los_Angeles:20250625T124000
DTSTAMP:20260501T085148
CREATED:20250527T002422Z
LAST-MODIFIED:20250617T051103Z
UID:10417-1750852200-1750855200@itvt.com
SUMMARY:TVOT SF 2025: Understanding the Streaming Content Ecosystem
DESCRIPTION:This session will explore how content is being packaged\, presented\, curated\, marketed\, distributed and viewed in the streaming-TV ecosystem\, as well as the impact of all this on the kind of content that gets made. How fundamentally is streaming changing the television programming business? What new challenges and opportunities could emerge in the streaming-TV programming space in the coming months and years? And how should we expect the streaming content ecosystem to evolve going forward? Panelists include: \n\nBrendan Canning\, Chief Commercial Officer\, Triple B\nDaniel Schnider\, Head of Business Development and Distribution Partnerships\, Revry\nDilip Bala\, SVP/GM\, US\, Merzigo\nEvan Bregman\, General Manager of Streaming and Direct-to-Consumer\, Tastemade\nJennifer Turner\, CEO\, Mad Cool Media\nSherry Brennan\, Consultant\, S. Brennan Media (Moderator)
URL:https://itvt.com/event/tvot-sf-2025-understanding-the-streaming-content-ecosystem/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Understanding-the-Streaming-Content-Ecosystem.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T115000
DTEND;TZID=America/Los_Angeles:20250625T124000
DTSTAMP:20260501T085148
CREATED:20250527T003007Z
LAST-MODIFIED:20250617T143757Z
UID:10418-1750852200-1750855200@itvt.com
SUMMARY:TVOT SF 2025: The Real Impact of Premium Data in TV Targeting: From Demographics to 1:1 Precision --  Presented by Epsilon
DESCRIPTION:With all the advanced data and 1:1 targeting capabilities available in advanced TV today\, why are so many agencies still defaulting to basic demos? This session takes a fresh look at what could drive audience decisions—is it outcomes like awareness or purchase\, how we define personas\, or just sticking with what’s familiar? Panelists include: \n\nAmanda Bates\, VP of Client Growth\, Epsilon\nJosh Chasin\, Principal\, KnotSimpler\nKemal Bokhari\, Head of Data\, Measurement and Analytics\, DISH Media\nMari Tangredi\, SVP of Global Business Development\, Cadent\nTom Morgan\, CEO\, CTV1 (Moderator)
URL:https://itvt.com/event/tvot-sf-2025-the-real-impact-of-premium-data-in-tv-targeting-from-demographics-to-11-precision-presented-by-epsilon/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/The-Real-Impact-of-Premium-Data.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T124000
DTEND;TZID=America/Los_Angeles:20250625T134000
DTSTAMP:20260501T085148
CREATED:20250527T003623Z
LAST-MODIFIED:20250622T140816Z
UID:10419-1750855200-1750858800@itvt.com
SUMMARY:TVOT SF 2025: Lunch and TVOT CONNECT 1:1 Speed Meet
DESCRIPTION:In this\, the first of two sessions presented by TVOT CONNECT—the online discussion\, networking and business development community that TVOT launched last year in partnership with nScreenMedia—participants will be randomly matched with one another and with TVOT speakers for a series of 4-minute meetings. During these meetings\, each executive pair will get to ask each other up to 3 questions from a pre-set list of questions that are designed to catalyze informative conversations about their respective roles in the industry\, their latest projects\, the opportunities and challenges they see emerging in their industry sectors\, and more. This 1:1 Speed Meet session and the session the next day will be open to all attendees\, regardless of whether they’re already CONNECT members. Session facilitators include: \n\nColin Dixon\, Chief Analyst\, nScreenMedia\nSable Mi\, Chair of the Analytics Council\, ARF\nTracy Swedlow\, Editor-in-Chief\, ITVT
URL:https://itvt.com/event/tvot-sf-2025-lunch-and-tvot-connect-11-speed-meet/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/BW-11-LUNCH-Speed-Meeet-Wednesday.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T134000
DTEND;TZID=America/Los_Angeles:20250625T142000
DTSTAMP:20260501T085148
CREATED:20250527T003818Z
LAST-MODIFIED:20250618T203849Z
UID:10420-1750858800-1750861200@itvt.com
SUMMARY:TVOT SF 2025: Building on the Momentum: How to Take Local CTV to New Heights
DESCRIPTION:Local CTV advertising has been enjoying rapid growth recently due to a number of factors\, including the decline of traditional pay TV\, the increasing centrality of FAST and ad-supported subscription tiers to the streaming economy\, and the ongoing migration of sports programming to streaming platforms. Significantly\, it offers small and medium-sized businesses (SMBs) the opportunity to take advantage of new technologies and methodologies—such as interactivity\, personalization\, targeting\, contextuality\, AI\, programmatic buying\, granular measurability and more—that have the potential to make their advertising more engaging\, cost-effective and accountable. This session will explore how well businesses are taking advantage of the capabilities of local CTV advertising\, how broadcasters and other players can build awareness of those capabilities in the business communities they serve\, how new technologies could further enhance local CTV advertising\, and how we should expect this emerging space to evolve in the coming months and years. Panelists include: \n\nAria Began\, VP of Enterprise Success\, Madhive\nBrian Hunt\, Head of National Digital and CTV/OTT Advertising Sales\, Sinclair\nPeter Jones\, VP of Revenue\, Premion\nTim Hanlon\, CEO\, The Vertere Group (Moderator)\nTom Sly\, Managing Partner\, Media Inno\, LLC
URL:https://itvt.com/event/tvot-sf-2025-building-on-the-momentum-how-to-take-local-ctv-to-new-heights/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Building-on-the-Momentum-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T134000
DTEND;TZID=America/Los_Angeles:20250625T142000
DTSTAMP:20260501T085148
CREATED:20250527T003948Z
LAST-MODIFIED:20250617T143922Z
UID:10421-1750858800-1750861200@itvt.com
SUMMARY:TVOT SF 2025: Future Proofing Media: Understanding and Maximizing Engagement across Boomers\, Gen X\, Millennials\, Gen Z and Gen Alpha: Shortform Content vs. Longform Content—Friend\, Foe\, or Frenemy!
DESCRIPTION:This session will present key findings from Warner Bros. Discovery (WBD) research\, offering valuable insights into the viewing habits and preferences of Boomers\, Gen X\, Millennials\, Gen Z\, and Gen Alpha. Attendees will gain a deeper understanding of how each generation engages with longform content in a media environment dominated by shortform video—can they co-exist (friends)\, do they cannibalize each other (foe) or can they work together for mutually beneficial outcomes (frenemy)? The discussion will shed light on where longform content fits into the evolving media landscape and how it continues to drive engagement across generations. Key takeaways will help inform content and marketing strategies\, equipping attendees with actionable insights to maximize engagement and future-proof their approaches in an ever-evolving media landscape. Panelists include: \n\nChristina Parish\, EVP\, TV and CPG Group\, Screen Engine/ASI\nHolly Leff-Pressman\, Chief Client Engagement Officer\, Screen Engine/ASI (Moderator)\nVera Chien\, Executive Director of Global Corporate Strategy and Insights\, Warner Bros Discovery
URL:https://itvt.com/event/tvot-sf-2025-future-proofing-media-understanding-and-maximizing-engagement-across-boomers-gen-x-millennials-gen-z-and-gen-alpha-shortform-content-vs-longform-content-friend-foe-or-fre/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Future-Proofing-Media.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T142000
DTEND;TZID=America/Los_Angeles:20250625T151000
DTSTAMP:20260501T085148
CREATED:20250527T011346Z
LAST-MODIFIED:20250623T025240Z
UID:10425-1750861200-1750864200@itvt.com
SUMMARY:TVOT SF 2025: TV and Beyond: Understanding the Potential of webOS -- Presented by LG Electronics
DESCRIPTION:From its founding 11 years ago to becoming the operating system of over 250 million devices worldwide\, webOS\, which exemplifies LG Electronics’ commitment to monetization growth through transparency and targeting\, has been driving value and building audiences for its partners across the industry—in no small part via its expansion into new verticals and business models. This session will feature webOS partners drawn from multiple areas explaining how they are taking advantage of the operating system and its rich and evolving feature set to grow their businesses and significantly expand their audience and customer bases. Panelists include: \n\nIsh Harshawat\, Co-Founder and President\, Haystack News\nJesse Fargo\, VP of Global Sales and Business Development\, Frequency\nMatt Durgin\, VP of Content and Services\, LG Electronics (Moderator)\nMark Lee\, Sr. Director\, Head of NA Content Business Development\, LG Electronics (Presenter)\nRick Bergan\, Head of US Content Distribution\, Stingray
URL:https://itvt.com/event/tvot-sf-2025-tv-and-beyond-understanding-the-potential-of-webos-presented-by-lg-electronics/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/BW-13-HotTopic-LG-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T142000
DTEND;TZID=America/Los_Angeles:20250625T151000
DTSTAMP:20260501T085148
CREATED:20250527T011528Z
LAST-MODIFIED:20250617T143951Z
UID:10426-1750861200-1750864200@itvt.com
SUMMARY:TVOT SF 2025: Market Reality Check: Trading the Total TV Audience -- Presented by Imagine Communications
DESCRIPTION:As media companies look to modernize their sales models\, audience trading provides the opportunity to change how inventory is valued\, sold\, and scaled across linear and digital platforms. Panelists include: \n\nBen Vandegrift\, VP of Measurement Solutions and Innovations\, VAB\nHoward Shimmel\, Founder\, datafuelX\nInderpreet Sandhu\, Global Head of CTV Partner Development and Growth\, Google\nRobert Farazin\, CEO\, tvbeat\nSteve Reynolds\, CEO\, Imagine Communications (Moderator)
URL:https://itvt.com/event/tvot-sf-2025-market-reality-check-trading-the-total-tv-audience-presented-by-imagine-communications/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Market-Reality-Check.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T151000
DTEND;TZID=America/Los_Angeles:20250625T153000
DTSTAMP:20260501T085148
CREATED:20250527T011724Z
LAST-MODIFIED:20250618T053129Z
UID:10427-1750864200-1750865400@itvt.com
SUMMARY:TVOT SF 2025: Innovation in CTV -- Presented by Google
DESCRIPTION:The CTV ecosystem is rapidly maturing\, presenting both unprecedented opportunities and complex challenges for advertisers and publishers alike. This session will delve into the forefront of CTV innovation\, drawing on real-world experiences and actionable insights from the Google Ad Manager team and their extensive work in the space. We will unpack the dynamic world of live ad insertion (LAI)\, sharing a candid look at the wins and crucial learnings gleaned from LAI implementation. Attendees will gain a deeper understanding of the technical and strategic nuances involved in delivering seamless\, impactful live advertising experiences within CTV environments. Participants include: \n\nInderpreet Sandhu\, Global Head of CTV Partner Development and Growth\, Google\nKevin Connelly\, Senior Director of Programmatic Sales and Business Development\, FanDuel Sports Network\n\n 
URL:https://itvt.com/event/tvot-sf-2025-innovation-in-ctv-presented-by-google/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/GOOGLE-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T151000
DTEND;TZID=America/Los_Angeles:20250625T162000
DTSTAMP:20260501T085148
CREATED:20250527T012447Z
LAST-MODIFIED:20250617T144021Z
UID:10429-1750864200-1750868400@itvt.com
SUMMARY:TVOT SF 2025: AI in Entertainment: Captivating Audiences or Crossing the Line?
DESCRIPTION:Whether it’s generating content\, enhancing the viewer experience\, or improving discovery\, the capabilities of AI are advancing faster than many expected. But is there a price to pay for the benefits AI could deliver? In this session\, Hub Entertainment Research Founder and Principal\, Jon Giegengack\, will present the latest research on which AI applications consumers are excited about\, which they’ll tolerate\, and areas they’re uncomfortable with AI being used. Then we’ll discuss the report’s findings with a panel of experts to learn more about where AI can have the biggest and most positive impact in today’s TV ecosystem. Panelists include: \n\nAndre Antonelli\, CEO\, Machina Sports\nAndreas Hofmann\, Senior Director of webOS Product Management\, North America\, LG Electronics\nCarlos Sanchez\, Head of Global Business Development\, Media\, Protege\nColin Petrie-Norris\, CEO\, Fairground Entertainment\nJon Giegengack\, Principal\, Hub Entertainment Research (Moderator)
URL:https://itvt.com/event/tvot-sf-2025-ai-in-entertainment-captivating-audiences-or-crossing-the-line/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/AI-in-Entertainment.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T153000
DTEND;TZID=America/Los_Angeles:20250625T162000
DTSTAMP:20260501T085148
CREATED:20250527T012328Z
LAST-MODIFIED:20250617T144050Z
UID:10428-1750865400-1750868400@itvt.com
SUMMARY:TVOT SF 2025: Buy-Sell Collaboration in CTV -- Presented by Google
DESCRIPTION:This conversation will focus on challenging the traditional approaches to media buying and selling. As we look ahead to H2 and beyond\, the imperative for deeper\, more effective buy-sell collaboration has never been clearer. This panel will provide a candid retrospective on the past year\, identifying key challenges and successes\, and charting a roadmap for necessary adjustments to unlock the full potential of CTV advertising. Panelists include: \n\nEvan Bregman\, General Manager of Streaming and Direct-to-Consumer\, Tastemade\nInderpreet Sandhu\, Global Head of CTV Partner Development and Growth\, Google (Moderator)\nJon Levinson\, Senior Director of Product\, Ad Experiences and Monetization\, Samsung Ads\nMari Tangredi\, SVP of Global Business Development\, Cadent
URL:https://itvt.com/event/tvot-sf-2025-ctv-monetization-best-practices-presented-by-google/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Buy-Sell-Collaboration-in-CTV.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T162000
DTEND;TZID=America/Los_Angeles:20250625T170000
DTSTAMP:20260501T085148
CREATED:20250527T012615Z
LAST-MODIFIED:20250617T144120Z
UID:10430-1750868400-1750870800@itvt.com
SUMMARY:TVOT SF 2025: Audience-Based Buying: Precision Targeting\, Reach\, or Both?
DESCRIPTION:Advancements in streaming TV allow media buyers to reach audiences with more precision than they ever have before in this now mainstream advertising channel. Data partnerships\, clean rooms and programmatic technology enable advertisers to marry rich data sets with their CTV ads and more accurately measure the impact of those exposures. Whether advertisers are looking to audience-based buys to target one-to-one or broaden their audience reach\, this technology is changing the way that streaming TV ads are bought and utilized. In this session\, we’ll explore how audience-based buying is evolving and shed light on the ways that advertisers are evolving their streaming TV ad campaigns with its use. \nKey topics we’ll cover include: New advancements in audience-based buying and measurement capabilities; how audience-based buys can enable CTV to be a full-funnel advertising play; how to balance precise targeting with audience scale; and how advertisers are combining CTV with other channels via the use of audience-based insights. Panelists include: \n\nHoward Shimmel\, Founder\, datafuelX\nLauren Fisher\, GM of Business Intelligence\, Advertiser Perceptions (Moderator)\nMari Tangredi\, SVP of Global Business Development\, Cadent\nNicole Scaglione\, Global VP of CTV/OTT and Online Video\, Pubmatic\nPatrick Gacoscos\, Director of Advanced-TV Sales\, Vevo
URL:https://itvt.com/event/tvot-sf-2025-audience-based-buying-precision-targeting-reach-or-both/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Audience-Based-Buying.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T162000
DTEND;TZID=America/Los_Angeles:20250625T171000
DTSTAMP:20260501T085148
CREATED:20250527T012745Z
LAST-MODIFIED:20250617T144148Z
UID:10431-1750868400-1750871400@itvt.com
SUMMARY:TVOT SF 2025: AI in Advertising -- Presented by Tavant
DESCRIPTION:How is AI impacting advertising? It’s hard to stay up to date on all the innovations in AI. This panel looks at the most immediate changes AI will bring to advertising. We’ll discuss how agencies are using it to build campaigns\, the best things brands can provide as training data\, whether creating media plans and building realistic cohorts is safe\, and whether we really expect personalized advertising generated by AI to be a thing. Panelists include: \n\nAshish Baldua\, Co-Founder\, Anoki\nChris Hock\, Global Head of Monetization\, Whale TV\nDan Kelly\, VP of National Sales\, BrightLine\nFiliz Bahmanpour\, Head of Media and Entertainment\, Tavant\nKevin Hague\, SVP of Emerging Technologies\, The Coca-Cola Company\nNadine Krefetz\, Principal\, Reality Software (Moderator)\nWill Trowbridge\, CEO\, Saylor
URL:https://itvt.com/event/tvot-sf-2025-ai-in-advertising/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/AI-in-Advertising.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T170000
DTEND;TZID=America/Los_Angeles:20250625T173500
DTSTAMP:20260501T085148
CREATED:20250527T013012Z
LAST-MODIFIED:20250617T144216Z
UID:10433-1750870800-1750872900@itvt.com
SUMMARY:TVOT SF 2025: TV Advanced Targeting in Practice
DESCRIPTION:With an emphasis on practical wisdom and lessons from the field\, this session will address such questions as: How do targets typically originate—sell-side or buy-side? On the buy-side\, what is the typical agency/brand interaction? What are the challenges—in such areas as target propagation and sell-side pricing—entailed by scaling targeted advertising? What proportion of transactions will be audience-target based at equilibrium? And more. Panelists include: \n\nChris LoRusso\, Chief Business Officer\, OpenAP\nDavid Algranati\, Former Chief Innovation Officer\, Comscore (Moderator)\nDanielle Zazula\, VP of Sell-Side Revenue (Digital Platforms)\, VideoAmp\nJoe Ruthruff\, SVP of Linear Television Product Management\, Comscore\nMatt Weinman\, VP of Product Management\, Advanced Advertising\, TelevisaUnivision
URL:https://itvt.com/event/tvot-sf-2025-tv-advanced-targeting-in-practice/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/TV-Advanced-Targeting-in-Practice.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T170000
DTEND;TZID=America/Los_Angeles:20250625T174500
DTSTAMP:20260501T085148
CREATED:20250527T012854Z
LAST-MODIFIED:20250617T144242Z
UID:10432-1750870800-1750873500@itvt.com
SUMMARY:TVOT SF 2025: Fireside Chat with Kym Frank\, SVP of Ad Sales Research\, Fox
DESCRIPTION:After being away from the television business for nearly 10 years\, Kym Frank joined Fox back in October. Come hear her fresh perspective on the TV business now\, especially focused on where measurement is and where it needs to go\, as well as major initiatives at Fox\, including their recent announcement of OneFox\, an AI-Driven converged media platform. Participants include: \n\nHoward Shimmel\, Founder\, datafuelX (Moderator)\nKym Frank\, SVP of Ad Sales Research\, Fox
URL:https://itvt.com/event/tvot-sf-2025-fireside-chat-with-kym-frank-svp-of-ad-sales-research-fox/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Measurement-Innovation-Fox.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T174500
DTEND;TZID=America/Los_Angeles:20250625T181000
DTSTAMP:20260501T085148
CREATED:20250527T013308Z
LAST-MODIFIED:20250617T144311Z
UID:10434-1750873500-1750875000@itvt.com
SUMMARY:TVOT SF 2025: Presentation of the 21st Annual ITVT Awards for Leadership in Interactive and Multiplatform Television
DESCRIPTION:The Awards recognize individual and corporate achievement in the following categories\, each of which is judged by a who’s who of advanced-TV industry leaders: \nIndividual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year\, and whose efforts helped move that industry forward. \nAll-Star: An individual who has a long-term track record of leadership in the interactive multiplatform television industry\, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame. \nMost Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year (i.e. February 16th\, 2024 through May 1st\, 2025). \nMost Significant Newcomer: The company or organization that was the most significant newcomer/breakthrough player of the past year. \nMost Significant Technology—Infrastructure: The company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year. This would include\, for example\, technologies for enabling and enhancing broadcast/OTA\, streaming or mobile TV. \nMost Significant Technology—Content: The company or organization that launched the most innovative and disruptive content-related technology of the past year. This would include\, for example\, technologies for programming production\, enhancement\, presentation or discovery. \nMost Significant User Interface or User Experience: The company or organization that created the most innovative UI/UX of the past year. \nProgramming Innovation: The company or organization that created the most innovative and disruptive programming/content offering of the past year\, including new formats\, new types of interactivity\, content for new platforms\, and more. \nAchievement in Measurement and Data: The company or organization that demonstrated the greatest achievement in measurement/attribution or data collaboration this past year. The achievement can be\, for example\, in the form of a new technology\, a new initiative\, a new industry collaboration or some other significant development in the space \nAchievement in Advanced Advertising: The company or organization that demonstrated the greatest achievement in advanced advertising this past year. The achievement can be\, for example\, in the form of a new technology\, a new campaign\, a new industry collaboration or some other significant development in the space \nAchievement in Shoppable TV: The company or organization that demonstrated the greatest achievement in shoppable TV/tcommerce this past year. The achievement can be\, for example\, in the form of a new technology\, a new campaign\, a new industry collaboration or some other significant development in the space \nAchievement in Local Broadcasting: The company or organization that demonstrated the greatest achievement in local broadcasting this past year. \nAchievement in Streaming: The company or organization that demonstrated the greatest achievement in streaming\, this past year. \nAchievement in CTV: The company or organization that demonstrated the greatest achievement in Connected TV this past year. \nAchievement in Furthering the Social Good: The company or organization that demonstrated the greatest achievement in furthering the social good (including aocial mobility\, diversity\, education\, and the improvement of people’s lives in general) through advanced-TV technologies and initiatives this past year.
URL:https://itvt.com/event/tvot-sf-2025-presentation-of-the-21st-annual-itvt-awards-for-leadership-in-interactive-and-multiplatform-television/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/Awards-Ceremony.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T181000
DTEND;TZID=America/Los_Angeles:20250625T191000
DTSTAMP:20260501T085148
CREATED:20250527T013457Z
LAST-MODIFIED:20250613T191320Z
UID:10435-1750875000-1750878600@itvt.com
SUMMARY:TVOT SF 2025: Cocktail Reception
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2025-cocktail-reception/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/LIVEROOM-1-40.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T083000
DTEND;TZID=America/Los_Angeles:20250626T090000
DTSTAMP:20260501T085148
CREATED:20250527T024226Z
LAST-MODIFIED:20250613T191344Z
UID:10438-1750926600-1750928400@itvt.com
SUMMARY:TVOT SF 2025: Registration\, Light Refreshments\, Schmoozing and Networking
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2025-registration-light-refreshments-schmoozing-and-networking-2/
LOCATION:Lobby & Lounge
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/LIVEROOM-1-20.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T090000
DTEND;TZID=America/Los_Angeles:20250626T090500
DTSTAMP:20260501T085148
CREATED:20250527T024319Z
LAST-MODIFIED:20250613T191407Z
UID:10439-1750928400-1750928700@itvt.com
SUMMARY:TVOT SF 2025: Welcoming Address by Tracy Swedlow\, Editor-in-Chief of ITVT
DESCRIPTION:
URL:https://itvt.com/event/tvot-sf-2025-welcoming-address-by-tracy-swedlow-editor-in-chief-of-itvt-2/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/LIVEROOM-1-21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T090500
DTEND;TZID=America/Los_Angeles:20250626T094500
DTSTAMP:20260501T085148
CREATED:20250527T024606Z
LAST-MODIFIED:20250626T051243Z
UID:10440-1750928700-1750931100@itvt.com
SUMMARY:TVOT SF 2025: Linear Broadcast TV: Ready to take on SVOD\, FAST\, and MVPDs
DESCRIPTION:In an era defined by unprecedented choice and shifting viewer habits\, the original purveyor of television is not just surviving; it’s evolving. On this panel\, we will bring together key content distributors\, innovative technology companies\, and insightful content owners to explore how free over-the-air television\, supercharged by advancements like NEXTGEN TV (ATSC 3.0) and the strategic use of multicasting\, is staking its claim against traditional cable\, the rapidly expanding universe of Free Ad-Supported Streaming TV (FAST)\, and the premium content kingdoms of Subscription Video on Demand (SVOD). \nFor decades\, broadcast television was the undisputed king of home entertainment. The rise of cable brought channel proliferation\, followed by the on-demand revolution ushered in by SVOD giants. More recently\, FAST channels have emerged as a significant force\, offering a lean-back\, linear experience with no subscription cost\, often fueled by library content. This session will delve into how digital broadcast television is navigating this complex and competitive arena. Discussion topics will include: \nThe NextGen TV Advantage: We’ll explore how the rollout of ATSC 3.0 is a game-changer for broadcasters. With capabilities like 4K Ultra HD picture quality\, immersive Dolby Atmos sound\, enhanced localism through targeted advertising and content\, interactive features\, and robust emergency alerting\, how are these technological advancements being leveraged to offer a compelling alternative to other platforms? \nMulticasting as a Competitive Tool: Digital television’s ability to offer multiple channels (multicasting or “diginets”) from a single broadcast frequency has unlocked new revenue streams and content diversification. How are broadcasters utilizing multicasting to serve niche audiences\, expand their reach\, and offer a breadth of free content that rivals the curated channels of cable and FAST services? \nThe Value Proposition in a Subscription-Fatigued World: As consumers navigate multiple streaming subscriptions\, “subscription fatigue” is a growing reality. How does the free\, high-quality\, and increasingly sophisticated offering of digital broadcast television present a compelling value proposition? How can broadcasters effectively market this advantage? \nFor Content Owners: What are the evolving strategies for creating and licensing content in a landscape where broadcast\, FAST\, and SVOD all represent viable distribution paths? How does the reach and local connection of broadcast factor into these decisions? \nFor Content Distributors (Broadcasters): How are you curating a mix of network programming\, syndicated content\, local news\, and multicast channel offerings to compete for viewer attention minute-by-minute? How are data and analytics from NEXTGEN TV informing these content strategies? \nThe Technology-Driven Future: Beyond NEXTGEN TV\, what other technological innovations are critical for digital broadcast to maintain and grow its competitiveness? How are technology companies empowering broadcasters in this evolution?\nNavigating the Ad Sales Battlefield: With FAST services rapidly capturing ad dollars and SVOD platforms introducing ad-supported tiers\, how can digital broadcast leverage its unique strengths—including local reach and emerging NEXTGEN TV capabilities like targeted advertising—to compete effectively for advertising revenue? \nDefining Localism in the Digital Age: Local news and community programming have long been cornerstones of broadcast television. In an increasingly globalized media environment\, how is digital broadcast reinforcing its commitment to localism\, and how does this differentiate it from national or international streaming services? \nThe panel will offer unique perspectives on these critical questions\, shedding light on the challenges and\, more importantly\, the significant opportunities that lie ahead for digital broadcast television. Join us as we explore the strategies\, technologies\, and content innovations that are ensuring over-the-air television remains a vibrant and essential part of the media ecosystem for years to come. Panelists include: \n\nAnne Schelle\, Managing Director\, Pearl TV\nBill Hague\, EVP\, Magid (Moderator)\nRavi Kapur\, CEO\, Major Market Broadcasting\nRob Folliard\, SVP Government Relations and Distribution\, Gray Television\nScott Warren\, President and General Manager\, KPIX/CBS San Francisco
URL:https://itvt.com/event/tvot-sf-2025-linear-broadcast-tv-ready-to-take-on-svod-fast-and-mvpds/
LOCATION:Ballroom
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/BT-24-Linear-Broadcast-TV.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T090500
DTEND;TZID=America/Los_Angeles:20250626T094500
DTSTAMP:20260501T085148
CREATED:20250527T024829Z
LAST-MODIFIED:20250624T133545Z
UID:10441-1750928700-1750931100@itvt.com
SUMMARY:TVOT SF 2025: The Role of Currency in the Age of Streaming
DESCRIPTION:Back when TV was broadcast\, you had no idea who was watching what without a sample (diaries\, meter\, panel\, etc.) Without the Nielsen ratings\, video consumption was a total unknown. Ratings made the unknown known. Hence their value. \nBut Amazon and Hulu and Disney+ and Peacock all know exactly how many streams they sent\, to which devices\, and for how long\, In this context\, a Nielsen isn’t making the unknown known. Consumption (at least for stuff distributed digitally) is inherently known. So what are the implications of this for the currency measurement space? Panelists include: \n\nAlyson Sprague Shields\, VP of Measurement Science\, Samba TV\nJosh Chasin\, Principal\, KnotSimpler (Moderator)\nKym Frank\, SVP of Ad Sales Research\, Fox\nLindsey Woodland\, SVP of Client Data Science\, iSpot.tv\nNoelle Huynh\, SVP of Measurement and Research\, Warner Bros. Discovery
URL:https://itvt.com/event/tvot-sf-2025-the-role-of-currency-in-the-age-of-streaming/
LOCATION:Dining Room
CATEGORIES:TVOT SF 2025
ATTACH;FMTTYPE=image/jpeg:https://itvt.com/wp-content/uploads/2025/05/DT-22-The-Role-of-Currency-V2.jpg
END:VEVENT
END:VCALENDAR