[itvt] is pleased to introduce our newest column, INdustry, by interactive TV industry veteran, Michael Collette, managing director of MediaTech Strategies.

Michael has over 18 years of experience in early-stage media technology companies. Before MediaTech strategies he was CEO of PhyFlex Networks, a broadband access solutions provider that was sold to Ciena. Prior to that, he served (in reverse chronological order) as CEO of Ucentric systems, an embedded software company that pioneered multiroom DVR technology and that was subsequently sold to Motorola; as SVP of marketing and business development at interactive TV middleware provider, OpenTV; as SVP of marketing and business development at cloud-based interactive TV technology provider, ICTV (now ActiveVideo Networks); and as president and CEO of interactive TV consulting firm, MediaTech Strategies. He also founded The Bandies, one of the first--if not the first--awards programs for interactive TV.


July 28, 2013
For me, one of the key takeaways from this summer's TV of Tomorrow Show (TVOT) was a marked change in the creative model for companion content. At TVOT 2012, much--if not all--of the focus was on "second-screen" apps, i.e. apps that run on smartphones and tablets and that are designed to accompany content displayed on TV. At TVOT 2013, it was clear that the second-screen mantra had evolved. The... more
November 05, 2012
The search is over. I've been looking around for some time for market data on smart-TV shipments, and it's been relatively elusive--until now. Earlier this year, DisplaySearch, a long-established market data company, started publishing their smart-TV report. Last week, I had a chance to catch up with lead analyst Paul Gray, author of the report and DisplaySearch's top guy for the smart-TV... more
April 26, 2012
Last week, I had a chance to catch up with Russ Schafer, senior director of global product marketing for Yahoo! Connected TV. As I mentioned in my CES round-up (see the INdustry column published on, January 17th), Yahoo! Connected TV rather quietly announced a deal with Sony to deploy their Yahoo! Broadcast Interactivity service on existing 2011 Sony TV sets and upcoming 2012 TV sets... more
March 19, 2012
It feels like the ACR business is starting to shift gears. Whereas last year, I think the market was working to grock the scope and importance of ACR and its ability to connect devices and cloud services to traditional TV, now it seems like we're digging in a bit and starting to figure out how to actually do all this stuff. One symptom of that change is a shift in the discussion from what ACR... more
January 17, 2012
There were a lot of ACR announcements at CES. Most, though, were about companion app plays of various types. Civolution and Audible Magic both showed up with really their first market moves with a plethora of new partners. RCDb inked new deals with Zeitera and Audible Magic. It was a partner press cornucopia. On the ACR TV front, established player Gracenote entered the ACR tech competition... more
November 22, 2011
For this edition of INdustry, we spoke with Eric Schmitt, EVP of Allant's cable and media business. Allant is a company to watch. An established player in the market services (database marketing, direct marketing, etc...) business, Allant has traditionally helped TV service providers manage customer lists and implement consumer direct marketing campaigns for old problems such as subscriber... more
November 02, 2011
Is it a rumor? Or is it now a foregone conclusion? Seems the bandwagon has started to roll on Apple's entry into the Smart TV market.                   The question is, what are they going to do? I guess we all expect Apple to enter the TV market with something very different, very competitive and very creative...a better Smart TV...a smarter Smart TV. Genius TV? So, how... more
October 24, 2011
Recently, Ensequence and Zeitera announced a new partnership for companion app publishing using automatic content recognition (ACR). I found this quite intriguing. I couldn't recall any other ACR companies doing deals with ITV publishing companies. Something was different.   Before proceeding, let's refresh what this is about. ACR has become a buzzword of sorts and the lines describing various... more
October 09, 2011
Interactive TV advertising has been welling and swelling quite a bit these days, but for most industry observers, it's still kinda nascent. It's certainly not yet mainstream and we don't really have ITV ads as a standard part of advertising campaigns in the same way that online ads, for example, now play a role. It's not that the TV industry hasn't been trying. There'... more
September 11, 2011
In this latest installment of INdustry, we delve into some of the more interesting insider issues around the emergence of automatic content recognition (ACR) on smart TV's. Our guest is Dan Eakins, CEO of ACR vendor, Zeitera. Dan has been at this for quite some time and offers a thoughtful view of how things will play out in the coming years. In this video interview, we dig in a bit into some... more
August 09, 2011
It's interesting to note that interactive advertising, though not exactly a new idea, doesn't seem to have its own math. Pundits like me banter about the enticements of engagement, the intrigue of interaction and the certain value of conversions; but in truth, we have no math. Or at least, I can't find much. I've been revisiting interactive advertising lately. With ITV... more
June 23, 2011
The smart guys at The Diffusion Group published a stat the other day that I found interesting: 37% of cord cutters watch half or more of their TV on Netflix. I suppose there are a lot of interesting things about that, but what struck me was the extent to which people are using OTT platforms like Netflix to basically just watch TV. Old TV shows. Movies that have been through their windows. "... more