Radio: Dean Denhart, President and CEO of BlackArrow

In this recorded episode of [itvt]’s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Dean Denhart, president and CEO of BlackArrow, a company that specializes in targeted advertising management technologies for on-demand platforms (note: among other things, the company recently announced that it had raised $20 million in new funding and that it had integrated its ad-management system with Akamai’s Media Framework), provides an overview of the company and its positioning in the market.

Topics covered include the various components that comprise the emerging market for targeted advertising; the growth in interest in targeted advertising and how that is shaping the current competitive landscape; the significance to the advertising industry of the tru2way/OCAP and ETV/EBIF standards; how BlackArrow believes its strategy differentiates it; how the company plans to use its new funding going forward; and more. To listen to the show, click here.