Radio: Backchannelmedia's Interactive TV Advertising Platform

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Dan Hassan, chairman and co-CEO of Boston-based Backchannelmedia--a company that has developed a patent-pending technology which it bills as allowing viewers to easily interact with TV ads and programs by using their remotes to bookmark interesting content and advertiser offers to a personal Web site for later viewing--discusses the company's technology, product strategy and business model; describes the trials it is conducting with local TV stations in New England; outlines its roadmap for its platform; and much more.

To listen to the show, click here.