Radio: Interactive TV Advertising Agency, Media Storm

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Craig Woerz, co-founder and managing partner of interactive TV advertising agency, Media Storm, provides an overview of that company's activities and strategy, as well as of the interactive TV advertising space in general. Topics covered include the company's core competencies and clients; recent campaigns it has conducted; why it decided to focus on interactive TV; how ITV advertising relates to other forms of advanced advertising, such as addressable advertising; the opportunities presented by EBIF and new
widget platforms; how the company persuades advertisers to embrace
interactivity; and more.

To listen to the show, click here:
http://www.blogtalkradio.com/itvt-tvoftomorrow/2009/04/20/Media-Storms-Managing-Partner-Craig-Woerz

 

Region: 
North America