The iTV Doctor Is In!: Operators Look to Own the Second Screen

[itvt] is pleased to present a video recording of the session, "Operators Look to Own the Second Screen," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City).

The session was described in the TVOT NYC Intensive 2011 brochure as follows:

"While broadcasters and networks have embraced second-screen social-TV applications for some time now, the past few months have seen at least two major pay-TV operators announce partnerships with companies that enable second-screen interactivity; and other operators appear set to unveil such partnerships in the near future. At the same time, a number of companies have started to explore the potential of EBIF, a technology that was developed to enable single-screen interactive TV on cable set-top boxes, to support second-screen interactive and social TV. This session--moderated by Rick Howe, author of the [itvt] column, "The iTV Doctor Is In!"--will examine what specifically operators are hoping to achieve by 'owning' the second screen; explore the implications of this phenomenon for such areas as advertising, t-commerce, measurement and tracking, programming discovery, middleware development, and more; and outline how it will impact providers of TV check-in platforms, broadcast companion apps, and other players in the still-emerging social-TV space going forward."

Panelists included:

  • Peter Brown, VP of Technology Development, Mediacom
  • Tom Freeman, President and CEO, Splat Interactive
  • Rick Howe, The iTV Doctor (Moderator)
  • Somrat Niyogi, CEO, Miso
  • David Schlacht, Senior Director of Multimedia, DirecTV
  • Zane Vella, CEO, RCDb
  • Tim Wahlers, President and CEO, enableTV
North America