March 2012

We are pleased to offer access to our past Interviews.

Eventually we plan to make our entire archive available to our readers - all the way back to 1998!

Interview: Ensequence's Mike Kelley and Verizon's Phil Santoro on FiOS TV's New ESPN Tournament Challenge App

Ensequence recently developed the ESPN Tournament Challenge TV App , an interactive TV app for Verizon FiOS TV and ESPN that allows fans to create and follow personalized tournament brackets during the NCAA Men's Basketball Tournament ("March Madness") .

Subscribers create or check their brackets by clicking on the "Widgets" button on the FiOS TV remote control, selecting "FiOS TV Widgets," and then selecting the ESPN Tournament Challenge icon under the...

Interview: YouTube Star, Joe Penna (MysteryGuitarMan), and Big Frame Head of Talent Management, Sarah Penna

Last month (see the article published on itvt.com, February 26th), Big Frame , a company which specializes in producing content and managing talent for YouTube and which claims to have generated over 8.3 million uniques, announced the launch of a premium YouTube channel called BAMMO .

The new channel's talent includes, among others, Joe Penna (YouTube handle: MysteryGuitarMan ), an established YouTube star who has over 2 million subscribers and whose...

Interview: GM of Advanced Advertising, Paul Woidke, on Nagra-OpenTV's New Deal with Time Warner Cable Media

Earlier this week (see the article published on itvt.com, March 5th), Kudelski Group-owned content-protection and multiscre en-TV solutions provider, Nagra-OpenTV , announced that it has extended its advanced advertising partnership with Time Warner Cable Media , the advertising sales arm of the US's second-largest cable MSO.

According to Nagra-OpenTV, the partnership sees Time Warner Cable Media selecting the company's campaign-management platform, EclipsePlus/xG Billing, as well as renewing an existing deal for...