January 2015

We are pleased to offer access to our past Interviews.

Eventually we plan to make our entire archive available to our readers - all the way back to 1998!

TVOT NYC 2014 Session: "Reconceiving TV Measurement and Analytics"

January 11, 2015
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows:

"This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their...