News

Televisionation: Julie Saltman on her New VR/AR Project, “Taking Wing”

ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode Julie Saltman , Lead Producer and Costume Designer of “Taking Wing,” a new VR/AR experience, loosely based on Shel Silverstein’s famous children’s story, “The Giving Tree.” Among other things, she provides an overview of the project and of the team of creators and technologists that have made it possible, and outlines future plans, which...

Televisionation: Screen Culture: Media Scholar and Producer, David Craig

ITVT is pleased to present the latest episode of Televisionation: Screen Culture , our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa Crawford, Screen Culture was created for thoughtful discussions about the impact of premium filmed content on today’s society. In this episode, Lisa is joined by David Craig , a media scholar, producer, and former network executive. He is Clinical Professor at...

Televisionation Friday Fireside: LiveRamp’s Gayatri Bhalla on Identity Graphs

Televisionation: Friday Fireside features Rick Howe , The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. If you ever wondered (but didn’t confess to anybody) how Identity Graphs can be used to target television advertising to EXACTLY the right audience, this week’s guest on The Friday Fireside— Gayatri Bhalla , Chief Evangelist for Advanced TV and General Manager of Political at LiveRamp —is for you! Gayatri indulges the good doctor’s questions...

Televisionation: Discovery Product and Design Chief, Shawn Johnson

ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Shawn Johnson , GVP of Global Product and Design at Discovery . Among other things, he discusses his purview at Discovery, describes the projects he is currently engaged in there, explains why product design is such an important part of the company’s global OTT strategy, and outlines some of the services the company...

Televisionation: PART 1 - Screen Culture: Interactive Programming Pioneer, Bernie Su

PART 2: Click here ITVT is pleased to present the (PART 2) latest episode of Televisionation: Screen Culture , our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa Crawford , Screen Culture was created for thoughtful discussions about the impact of premium filmed content on today’s society. In this episode Lisa is joined by Bernie Su , a pioneer of digital and interactive...

Televisionation Friday Fireside: Sinclair Broadcast’s Head of Growth Networks and Content, Scott Ehrlich

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. Today’s episode of The Friday Fireside welcomes Scott Ehrlich , SVP of Growth Networks and Content for Sinclair Broadcast Group . In the good doctor’s opinion, Scott basically does all the fun stuff, including Sinclair’s Content Lab where his team STIRRs up (that’s a pun) all kinds of trouble for Sinclair’s competitors (which is basically everybody!)...

TVOT LIVE Panel: The Way Forward for Cross-Platform Measurement

ITVT/TVOT is pleased to present “The Way Forward for Cross-Platform Measurement,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel, which was moderated by Jane Clarke , CEO/Managing Director of CIMM : “This session will provide insight into the latest developments in cross-platform measurement, identify the challenges this field still faces, and assess ongoing efforts to overcome those challenges. Questions to be addressed include: What do...

Televisionation Friday Fireside: Barney Marvin on Claritas’ Partnership with Centriply

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s edition of the Friday Fireside features Barney Marvin, SVP of Digital Solutions for Claritas , which recently announced a collaborative effort with Centriply to help brands maximize their linear TV ad campaigns. Barney explains how the Claritas Identity Graph supports customer identification, campaign delivery and ROI optimization to make marketing campaigns as seamless as...

TVOT LIVE Panel: Addressable-TV Advertising: Practical Wisdom from the Pioneers

ITVT is pleased to present “ Addressable-TV Advertising: Practical Wisdom from the Pioneers ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel, which was moderated by Kenneth Kinney , host of the popular marketing podcast, “ A Shark’s Perspective ”: “This session will bring together a group of people at the forefront of implementing addressable-TV advertising campaigns in the US market, who will share practical...

Televisionation: Screen Culture: Jordana Mollick, President of Development and Production at Semi-Formal Productions

ITVT is pleased to present the latest episode of Televisionation: Screen Culture , our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa Crawford , Screen Culture was created for thoughtful discussions about the impact of premium filmed content on today’s society. In this episode, Lisa is joined by Jordana Mollick . Jordana is President of Development and Production at Semi-Formal Productions and an...

TVOT LIVE Panel: Cross-Platform Sales in Local Media

ITVT is pleased to present “ Cross-Platform Sales in Local Media,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021 . Here’s the description of the panel—which was conceived and moderated by Rick Ducey, Managing Director of BIA Advisory Services —from the conference agenda: “With audience fragmentation across media and platforms, the challenge to target and aggregate audience segments efficiently is critical to address. Frequency capping, unified IDs, attribution, and campaign optimization...

Televisionation Friday Fireside: Bart Spriester of Comcast Technology Solutions

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s guest on the Friday Fireside is Bart Spriester , VP and General Manager for Content and Streaming Providers at Comcast Technology Solutions (CTS) . In a far-reaching and future-focused conversation, it became apparent that CTS is probably the most capable and least understood tech vendor in the media and entertainment ecosystem: Comcast's enormous technology...

TVOT LIVE! 2021 Panel: Advanced-TV Initiatives

ITVT/TVOT is pleased to present “ Advanced-TV Initiatives ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021 . Here’s the description of the panel, which was conceived and moderated by Howard Shimmel , President of Janus Strategy & Insights : “The evolution of television from a linear, one-to-many ecosystem focused on broad age/sex demographics to a digital, addressable ecosystem continues to move at a rapid pace. Advanced television now includes data-driven...

"Screen Culture”: First Episode Features White Label Productions CEO, Chris Wagner, in Conversation with Lisa Crawford

ITVT is pleased to present Televisionation: Screen Culture , a new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Each episode features an interview with a leader in content creation (showrunners, directors, and more) discussing a unique aspect of their work and how it has reflected or even altered the culture around us. Screen Culture is hosted by Lisa Crawford (see more below) . In this episode, Lisa is...

Televisionation Friday Fireside: What Will Sinclair Do with Its Regional Sports Networks?

Televisionation: Friday Fireside features Rick Howe , The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s edition of The Friday Fireside answers the question, “What is Sinclair Broadcast Group going to do with all those regional sports networks?” Our guests answer that question with Sinclair’s “ House of Brands ” represented by Gregg Siegel , SVP of National Sales for Sinclair Sports Group , Todd Parkin , VP of Ad Sales...