News

ITVT is pleased to announce the TVOT LIVE! Spring 2021 panel, entitled “ National Linear Addressable Has Arrived: Here’s a Proven Modular Tech Stack Ad Sales and Ops Teams Can Deploy Right Now ,” as well as a new Birds-of-a-Feather discussion , entitled “ How to Scale Cross-Platform Addressable Advertising .” The panel, which will take place on Thursday, April 29th, and the BoF discussion, which will take place on Friday, April 30th, are both...

ITVT is pleased to announce a TVOT LIVE! Spring 2021 keynote, featuring Donna Speciale , President of Advertising Sales and Marketing at Univision, in conversation with Scott Schiller , Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB. The session will take place on Thursday, April 29th. Here’s the keynote’s listing from the show agenda: 11:35AM-12:05PM Eastern (8:35-9:05AM Pacific), Thursday April 29th
Main Stage
Keynote Fireside Chat: Donna Speciale...

ITVT is pleased to announce more details about the TVOT LIVE! Spring 2021 session, “Advanced-TV Initiatives.” The session will take place on Thursday, April 29th. Here’s the session’s listing from the show agenda: 4:10-5:05PM Eastern (1:10-2:05PM Pacific), Thursday April 29th Main Stage Advanced-TV Initiatives The evolution of television from a linear, one-to-many ecosystem focused on broad age/sex demographics to a digital, addressable ecosystem continues to move at a rapid pace. Advanced television now includes data-driven...

Televisionation: Friday Fireside features Rick Howe , The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Philippe Guelton , President of Crackle Plus — a Chicken Soup for the Soul Entertainment company (Nasdaq: CSSE). Philippe talks in detail about the creation of the Crackle Plus service, its role in the overall CSSE ecosystem, ad insertion technology, content creation and management for a mid-size streaming service,...

This week’s episode of The Friday Fireside welcomes television industry veteran Marty Lafferty, Chief Content Officer of StreamSearch LIVE—designed to bring order to the massive amount of user-generated content (UGC) and expand the content pool for platforms and distributors. StreamSearch LIVE’s proprietary technology includes search functionality optimized for live video streams (“Stream Engine”), quality improvement tools for live-streaming content creators (“Streamers”), and linear feed integration systems (used by “Stream Directors”)—each area enhanced by machine intelligence...

ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Mike Molnar, Managing Partner at social-media agency, GLOW . Among other things, he discusses the company’s work on campaigns for Panera and other brands; explains how it is using augmented reality (AR) for marketing campaigns; and outlines some of the opportunities he sees going forward. https://tvotshow.com/televisionation