News

Televisionation: Industry Insights from Magid’s Mike Bloxham and Debby Ruth

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features industry insights from Mike Bloxham and Debby Ruth of prominent analyst/business-strategy company, Magid . Bloxham and Ruth—who, along with their colleagues, have organized and moderated numerous sessions at TVOT—were both recently promoted to EVP & GM of Global Media and Entertainment, having made significant contributions to that business for Magid over the past eight years...

Televisionation Friday Fireside: Tom Weiss, Chief Data Scientist at MarketCast

Televisionation : Friday Fireside features Rick Howe , The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s guest on The Friday Fireside is Tom Weiss, Chief Data Scientist for MarketCast . We have a lot of fun diving into the dynamics of “Fandom,” and how fans’ emotional connection to products, services, and television can be a powerful tool for marketing and advertising impact. Along the way we dissect the...

Televisionation: Industry Veteran, Sherry Brennan, Discusses the Whip Media Exchange

ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features industry veteran, Sherry Brennan (she was previously SVP of Distribution at Fox Networks Group), who earlier this year was named EVP and GM of the Whip Media Exchange at content-licensing company, Whip Media . Among other things, Brennan gives us an overview of the Whip Media Exchange,...

TVOT LIVE Panel: Audience-Based Buying in Action

ITVT is pleased to present “ Audience-Based Buying in Action ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “As the industy continues to evolve towards a data-driven, audience-first buying approach, we'll hear from those working to enable this change. Through three conversations, we'll hear the fresh perspectives and first-hand experiences of these industry leaders. We'll discuss how to best unlock...

Televisionation Friday Fireside: Industry Veteran, Patrick Donoghue, on VR, Gaming, and More

Televisionation: Friday Fireside features Rick Howe , The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week's episode of Centriply's Friday Fireside features Patrick Donoghue —TV industry vet and visionary—talking about his move from Cablevision and Time Warner Cable to Virtual Reality games (some would say the legacy cable TV business WAS a virtual game…). Along the way we discuss the Epic Games- Apple lawsuit, Netflix's move into games, and the...

TVOT LIVE Panel: Programming Innovators’ Roundtable

ITVT is pleased to present “ Programming Innovators’ Roundtable ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “Our ‘Grand Finale’ session will feature a panel composed of people and companies that are developing and enabling new and innovative types of programming—including content that is interactive, social, cross-platform, shoppable, IoT-integrated and more. Well worth the wait, the session will offer attendees...

TVOT LIVE Panel: Data and Diversity

ITVT is pleased to present “ Data and Diversity ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “It goes without saying that market research, audience measurement, and data-driven insights analysis play a critical role in the business of television, powering strategies and decisions in advanced advertising, programming production, acquisition and distribution, content marketing, content discovery and more. But how confident...

TVOT LIVE Panel: How Do You Know It’s Real?

ITVT is pleased to present “How Do You Know It’s Real?,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “For years we’ve labored to fake things—from relics and paintings to photographs. Today the tools are available to put whomever you wish into a video. Is this a nightmare, a new creative outlet, the end of trust, or all of the above?...

TVOT LIVE Keynote: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy

ITVT is pleased to present a keynote from our recent, week-long virtual conference, TVOT LIVE! Spring 2021, in which Donna Speciale , President of Advertising Sales and Marketing at Univision , was interviewed by Scott Schiller, Global Chief Commercial Officer of ENGINE . Here’s the description of the keynote from the conference agenda: “Earlier this year, TV ad sales veteran, Donna Speciale, was named President of Advertising Sales and Marketing at Univision. Hired as part...

TVOT LIVE Panel: Television News in the Time of Covid

ITVT is pleased to present “ Television News in the Time of Covid ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “This session will bring together leaders from the world’s largest local, national and international television news organizations to examine how the Covid-19 pandemic has disrupted the ways viewers are consuming and using news—not least, by leading to an increase...

TVOT LIVE Keynote: NBCUniversal’s Josh Feldman on New Forms of Advertising

ITVT is pleased to present a keynote from our recent, week-long virtual conference, TVOT LIVE! Spring 2021, in which Josh Feldman , CMO of Advertising Sales and Partnerships at NBCUniversal , was interviewed by prominent industry analyst, Mike Bloxham . Here’s the description of the keynote—which was entitled “ How Brands and Media Will Build the Future of Partnership ”—from the conference agenda: “As advertisers seek new and compelling ways to engage audiences and connect...

TVOT LIVE Session: Fueling Fandom through Data Science and Research

Hot Topic Sponsored by MarketCast ITVT is pleased to present “ Fueling Fandom through Data Science and Research ,” a session from our recent, week-long virtual conference, TVOT LIVE! Spring 2021 . Here’s the description of the session from the conference agenda: “Shifts in media distribution and consumption are reshaping everything in the world of entertainment, making competition for fans more heated and confusing. Tom Weiss , Chief Data Scientist for MarketCast , will examine...

Televisionation Friday Fireside: Atmosphere Co-Founder and CEO, Leo Resig

Televisionation: Friday Fireside features Rick Howe , The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Can TV entertain without sound? Can TV ads sell without sound? Find out on this week’s Friday Fireside with Leo Resig, CEO and Co-Founder of Atmosphere , described as “audio-optional TV programming for business.” Atmosphere has a business model that combines traditional advertising, point-of-sale retail promotion, e-commerce and more, all in venues where viewers can’t easily...

TVOT LIVE Session: The Future Is Now and There’s No Turning Back: How the Pandemic Has Shifted How and Who We Target

This Hot Topic is Sponsored by Simpli.fi FEATURING: JAY SCARBOROUGH , VP of Enterprise and Channel Sales ITVT is pleased to present “ The Future Is Now and There’s No Turning Back: How the Pandemic Has Shifted How and Who We Target ,” a session from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the session from the conference agenda: “The Covid-19 pandemic accelerated many changes, and advertisers aren’t going...

TVOT LIVE Panel: Advertising On CTV: Challenges and Opportunities

ITVT is pleased to present “Advertising On CTV: Challenges and Opportunities,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “As audiences shift from cable to streaming, ad dollars will need to go along with them. But advertising on CTV is nothing like advertising on traditional TV. Or is it? Panelists will discuss the benefits of running ads on CTV (all that...