News

TVOT Session Alert: Explorations of Innovation and Disruption, Presented by CTV Leader-of-the-Track, VIZIO

ITVT is pleased to announce the TVOT LIVE! Spring 2021 sessions, “ The TV of Tomorrow is Today: Innovations Changing the Consumer Experience Right Now ” and “ The Future of Streaming: Innovation and Disruption .” The sessions, which will open the show on Monday, April 26th, are brought to you by VIZIO, the TVOT Leader-of-the-Track Sponsor for Connected TV. Here are the sessions’ listings from the show agenda: MONDAY , April 26th 11:05-11:35AM Eastern...

TVOT Session Alert: New Panel and Birds-of-a-Feather Discussions on Addressable TV

ITVT is pleased to announce the TVOT LIVE! Spring 2021 panel, entitled “ National Linear Addressable Has Arrived: Here’s a Proven Modular Tech Stack Ad Sales and Ops Teams Can Deploy Right Now ,” as well as a new Birds-of-a-Feather discussion , entitled “ How to Scale Cross-Platform Addressable Advertising .” The panel, which will take place on Thursday, April 29th, and the BoF discussion, which will take place on Friday, April 30th, are both...

Televisionation Friday Fireside: Tim Spengler, GM of Advanced TV Solutions at Amobee

Televisionation: Friday Fireside features Rick Howe , The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Tim Spengler, General Manager of Advanced TV Solutions at Amobee , the advertising solution that integrates TV, CTV, Digital and Social Media into a unified strategy to optimize performance. In anticipation of the upcoming TVOT LIVE! panel, "Is Broadcast The TV of Tomorrow?," Tim offers suggestions on how linear...

TVOT Keynote: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy

ITVT is pleased to announce a TVOT LIVE! Spring 2021 keynote, featuring Donna Speciale , President of Advertising Sales and Marketing at Univision, in conversation with Scott Schiller , Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB. The session will take place on Thursday, April 29th. Here’s the keynote’s listing from the show agenda: 11:35AM-12:05PM Eastern (8:35-9:05AM Pacific), Thursday April 29th
Main Stage
Keynote Fireside Chat: Donna Speciale...

TVOT Session Alert: Audience-Based Buying in Action

ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “Audience-Based Buying in Action.” The session will take place on Thursday, April 29th. Produced in association with VAB (Video Advertising Bureau). Thursday April 29th 3:05-4:05PM Eastern (12:05-1:05PM Pacific) Main Stage Audience-Based Buying in Action As the industry continues to evolve towards a data-driven, audience-first buying approach, we'll hear from those working to enable this change. Through three conversations, we'll hear the fresh perspectives and...

TVOT Session Alert: Advanced-TV Initiatives

ITVT is pleased to announce more details about the TVOT LIVE! Spring 2021 session, “Advanced-TV Initiatives.” The session will take place on Thursday, April 29th. Here’s the session’s listing from the show agenda: 4:10-5:05PM Eastern (1:10-2:05PM Pacific), Thursday April 29th Main Stage Advanced-TV Initiatives The evolution of television from a linear, one-to-many ecosystem focused on broad age/sex demographics to a digital, addressable ecosystem continues to move at a rapid pace. Advanced television now includes data-driven...

Televisionation: Vevo’s Kevin McGurn on Distribution Strategy, AI-Based Targeted Advertising, and More

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Kevin McGurn, President of Sales and Distribution at Vevo. Among other things, he discusses Vevo’s distribution strategy, including its fast-growing distribution on connected-TV platforms; the growth of co-viewing on its service; its moves to develop and distribute original content; its preparations for the Upfronts; its recent launch of MOODS,...

Televisionation Friday Fireside: Crackle Plus President, Philippe Guelton

Televisionation: Friday Fireside features Rick Howe , The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Philippe Guelton , President of Crackle Plus — a Chicken Soup for the Soul Entertainment company (Nasdaq: CSSE). Philippe talks in detail about the creation of the Crackle Plus service, its role in the overall CSSE ecosystem, ad insertion technology, content creation and management for a mid-size streaming service,...

TVOT Session Alert: Rishad Tobaccowala on Targeted Advertising

ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “Speaking Truth to Power: Rishad Tobaccowala on Targeted Advertising.” The session, which will take place on Thursday, April 29 th , is brought to you by Centriply . Here’s the session’s listing from the show schedule : Full Interactive Schedule Full Scrollable Schedule Thursday April 29th 1:35-2:05PM Eastern (10:35-11:05AM Pacific) Main Stage Speaking Truth to Power: Rishad Tobaccowala on Targeted Advertising Tap into Rishad...

Televisionation Friday Fireside: Accedo Co-Founder and CEO, Michael Lantz

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’ guest on The Friday Fireside is Michael Lantz, Co-Founder and CEO of Stockholm-based Accedo, the trusted video experience transformation pioneer improving the lives of video consumers by the hundreds of millions. Michael shares his distinctive voice and opinion on the multichannel television space, and gives pointed advice for content providers and distributors. Over the years,...

Presenting the Schedule of Sessions for TVOT LIVE! Spring 2021 (April 26th-30th)

ITVT is pleased to present the schedule of sessions for our next virtual conference, TVOT LIVE! Spring 2021 , which will take place April 26th-30th . The weeklong online event will offer panels and keynotes featuring a sterling line-up of TV/video/advertising industry leaders; together with extensive networking and business-development opportunities; as well as some great entertainment and fun social activities (to be announced)! Please note that: You can access an interactive schedule here . It...

Televisionation Friday Fireside: StreamSearch LIVE’s Marty Lafferty on UGC and More

This week’s episode of The Friday Fireside welcomes television industry veteran Marty Lafferty, Chief Content Officer of StreamSearch LIVE—designed to bring order to the massive amount of user-generated content (UGC) and expand the content pool for platforms and distributors. StreamSearch LIVE’s proprietary technology includes search functionality optimized for live video streams (“Stream Engine”), quality improvement tools for live-streaming content creators (“Streamers”), and linear feed integration systems (used by “Stream Directors”)—each area enhanced by machine intelligence...

Televisionation Friday Fireside: Axonista’s Claire McHugh on Video Commerce

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s episode of The Friday Fireside features Claire McHugh, CEO of Axonista , the Dublin, Ireland-based video-commerce company which powers interactive video shopping experiences for global enterprises. Claire explains that while the traditional commercial television model currently depends on a dual-revenue stream of license fees from distributors along with advertising, Video Commerce from Axonista is...

Televisionation: Mike Molnar, Managing Partner, GLOW

ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Mike Molnar, Managing Partner at social-media agency, GLOW . Among other things, he discusses the company’s work on campaigns for Panera and other brands; explains how it is using augmented reality (AR) for marketing campaigns; and outlines some of the opportunities he sees going forward. https://tvotshow.com/televisionation

Televisionation Friday Fireside: Courtney Miller on the New Production Venture between CBS Studios and the NAACP

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Courtney Miller, Creative Executive for the newly formed production venture between CBS Studios and the NAACP , the purpose of which is to develop and produce scripted, unscripted and documentary content for linear television networks and streaming platforms. The partnership will focus on producing premium content that expands the number of...