the fourth kind

Universal Taps Boxee to Develop Promotional Interactive TV Application for "The Fourth Kind"

--App Illustrates How Boxee Can Monetize its Platform through Branded Interactive Apps
Over-the-top-TV specialist, Boxee , has been tapped by Universal to develop a promotional Boxee app for its new alien-themed movie, " The Fourth Kind ," which opens in theaters this Friday. The app--which clearly illustrates how Boxee might monetize its platform by developing interactive video experiences for brands--provides viewers with access to TV spots and other videos related to the film, as well as to a collection of purportedly "real-world" video and photographic documentation of...