This Technology

This Technology Launches SpotLink Open-Source Interconnect Software for Dynamic Ad Insertion

--Says Solution Lets Networks Use their Existing Broadband Ad Servers with any MSO-Installed Campaign Management System for SCTE-130 DAI
This Technology , a New York City-based start-up specializing in software for dynamic ad insertion, on Monday unveiled a free, open-source interconnect software solution called SoftLink. According to the company, SpotLink--which it says is immediately available--is a standards-based solution that connects SCTE-130-compliant Dynamic Advertising Insertion (DAI) systems to broadband ad servers, using the Interactive Advertising Bureau's (IAB) Video Advertising Serving Template standard. The company claims that SpotLink effectively removes the integration challenges that previously existed...

CableLabs Trumpets Success of Advanced Advertising Interop Event

--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs , is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and...

ActiveVideo Networks, This Technology Team on Dynamic Advertising Solution for "iVOD"

--Solution Enables Dynamic Mid-Roll Ad Replacements, Including Ad Content from the Web
--ActiveVideo also Unveils Social TV and iPad Apps
Cloud-based interactive TV specialist, ActiveVideo Networks , and advanced advertising technology provider, This Technology , on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising. According to ActiveVideo, the initiative will "help grow the iVOD category" (note: for more on ActiveVideo's "iVOD" concept, see the article published on itvt.com, May 12th ).

The companies say that the initiative will...

OpenTV Launches Campaign Management Solution for VOD Advertising

--Vendors Team at Cable Show to Demo Dynamic Linear Ad Insertion, Interactive EBIF Ads
--SeaChange Launches Advertising System Evolution Program
Interactive TV and advanced advertising technology provider, OpenTV , on Tuesday unveiled a new campaign management solution designed specifically to serve the VOD advertising marketplace. Dubbed EclipsePlus/xG OnDemand and scheduled for beta release next month, the new solution--which OpenTV is demo'ing in its booth (1301) at the NCTA Cable Show in Los Angeles--is billed by the company as supporting the backoffice requirements to monetize dynamic VOD inventory such as short-form (pre-, mid- and post-rolls) and...

TVN in VOD Advertising Deals with This Technology, BlackArrow

Video-on-demand distribution services provider, TVN (note: the company recently announced that it would merge with Avail Media-- see article posted on itvt.com, May 19th ), and This Technology, a provider of dynamic metadata and advertising supply management software for digital TV, will today announce an integrated solution that they say will provide advanced advertising content and advertising supply management for delivered VOD assets. According to the companies, the combination of their respective solutions will enable...

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