QR Codes

New iTV Doctor Column Explores Use of QR Codes for Television Advertising

[itvt] has just published the latest edition of Rick Howe 's regular column, " The iTV Doctor Is In! " This edition sees the good doctor, with the aid of a number of examples, exploring how QR-code technology is being used to enhance TV advertising.

Interactive TV News Round-Up (I): BBC, Connected TV, QR Codes

--BBC Launches BBC News Product for Connected TV's
--BBC Exec Outlines Plans to Adapt Red-Button Service for Connected TV
--New BBC Cooking Show to Offer Interactivity via QR Codes
Due to the large volume of news generated over the past few days, we are covering today's stories in abbreviated round-up/summary form: The BBC has announced the launch of a " BBC News product " for connected TV. "The BBC News product for connected TV combines existing video and text content from BBC News Online and will initially be made available on Samsung's range of Smart TV's," the corporation states in its press materials. "It...

New iTV Doctor Column on Using QR Codes to Enable Interactive TV on Companion Devices

[itvt] has just published the LATEST EDITION of Rick Howe 's regular column, " The iTV Doctor Is In! "

This edition sees Clovis Najm , CEO of Mobio Identity Systems , discussing how his company's QR code-based platform can be used to enable interactive TV via companion devices.