Splat Interactive

Interactive TV Headlines Round-Up (VI): Softel MediaSphere Bridge, Squrl, This Technology, Trendrr.TV, Tribune Media Systems, Digitalsmiths, Twitter, ESPN, UIEvolution, Splat Interactive

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show , we are covering stories in this issue as a series of headline round-ups with hyperlinks to press releases and other news sources. Softel Launches MediaSphere Bridge Second-Screen ITV Solution; Solution Leverages Company's Triggering Tech to Bypass ACR Approach Squrl Updates its Video-Discovery App with iPhone Support, Facebook Timeline Integration and More This Technology Appoints Jeffrey Binder to its Board...

The iTV Doctor Is In!: What Do the Operators Do Now?

Dear Readers : When I started on this column last week, we hoped to publish it on Monday night (for a Tuesday morning audience). Because of the heavy news load on Monday and again on Tuesday, we're now publishing on Wednesday night--just after the news about Canoe surfaced. In a press announcement today, newly appointed Canoe CEO Joel Hassell said, "Canoe will conclude its national interactive TV initiatives. Cable's ITV business will continue through the...

AT&T Launches Four Social TV Apps for U-verse TV Subs

--IPTV provider rolls Miso, BuddyTV Guide, TV Foundry, WayIn
AT&T is turning to social TV to diffentiate itself form pay rivals, launching social TV apps Miso , BuddyTV Guide , TV Foundry and WayIn for users with mobile phones and tablets. The AT&T deal marks the second big deployment in less than six weeks for Miso, which announced an agreement last month with DirecTV which allows the satellite provider's subscribers to access companion programming during Dexter and other original programs. AT&T's move provides exposure...

Connected-TV Application Developer, L4 Systems, Changes Name to Splat Interactive

--Also Launches Professional Services Division
L4 Systems , a developer of applications for connected-TV devices, announced Wednesday that it is changing its name to Splat Interactive . "Today's unveiling of Splat Interactive marks a significant milestone for our company," CEO, Tom Freeman, said in a prepared statement. "The L4 name no longer adequately represents our business, our products and solutions, or our expertise and position as one of the world's recognized leaders in application development for smart TV. The Splat...