The Academy of Television Arts & Sciences

Ustream to Power Social TV-Enabled Live-Streaming "Backstage Live" Show at Primetime Emmy Awards

--Host Jimmy Fallon to Incorporate Viewer Tweets into his Emmy Presenter Introductions
The Academy of Television Arts & Sciences said Wednesday that its Emmys.com Web site, NBC.com and social TV-enabled live video streaming company, Ustream (note: the latter offers users of its service a social TV experience via its Social Stream capability, which enables real-time interactions through Twitter, Facebook, MySpace and AIM integrations), are partnering to offer exclusive live-streaming behind-the-scenes coverage of the 62nd Primetime Emmy Awards, which will take place this Sunday (5:00-8:00PM Pacific, 8:00-11:00PM, Eastern)...