ad format

MTV Networks, Target Partner on New Interactive Online Video Advertising Format, "The Scrubber"

MTV Networks and big-box retailer, Target , said Monday that they are partnering on a new interactive online video advertising format, called " The Scrubber ." According to the companies, The Scrubber--a custom video player that allows advertisers to insert brand or product icons into its playback timer--can be used to "tell a marketing story that unfolds over the course of the viewing experience," and is designed to be "interactive, contextually relevant and non-interruptive." The...