Ad-ID

Interactive TV Headlines Round-Up 4/7/14 (I): Accedo, Accenture, Adconion, Ad-ID, Adobe Primetime, Harmonic, Aereo, EFF, CEA, ACA, Dish, CBS, Amazon, Hulu, RealNetworks, Animal Planet

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2014 ( June 10th-11th in San Francisco -- purchase your tickets here !), we are covering stories in this issue in headlines/round-up format: Accedo 's "TV Everywhere" Solution Powering Sky Deutschland 's Snap by Sky Service on Android Fourth Annual " Accenture Digital Consumer Survey" Finds Strong Consumer Demand for Connected TV Cross-Channel Advertising Solutions Provider, Adconion Direct , Launches...

Interactive TV Headlines Round-Up (I): Interactive Emmys, Netflix, Adap.tv, Brainient, Aereo, Apple TV, Barb, BBC R&D, BlackArrow, EIDR, Ad-ID, CableLabs, Elemental, Envivio, RGB, SeaWell, Canoe

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch...

Interactive TV Headlines Round-Up (I): ABC News, Ad-ID, SAG-AFTRA, ANA, 4A's, CIMM, EIDR, Aereo, CBS, AOL, FreeWheel, Mediaocean, HuffPost Live, Nielsen

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format. ABC News Launches Social Soundtracker Social-TV App Negotiations between SAG-AFTRA and ANA-4A's Joint Policy Committee Result in Ad-ID Mandate: All Commercials for TV, Radio and Digital Platforms that Feature SAG-AFTRA Members Must Use Ad-ID as Sole Standard Commercial Identifier CIMM, Ad-ID, EIDR and Close...

New Interview with Harold Geller, SVP of Cross-Industry Workflow at the 4A's and Managing Director of the Ad-ID Project

--Geller Discusses the Standardization Work of the Ad-ID Project
[itvt] has just published an audio recording and an unedited transcript of an interview with HAROLD GELLER , SVP of cross-industry workflow at the American Association of Advertising Agencies (4A's) and managing director of the Ad-ID project. The latter is a joint venture between the 4A's and the Association of National Advertisers (ANA) which promotes an advertising industry-standard unique identifier for all commercial assets.

Among other things, Geller explains why there...

Cable Industry Pushes Interactive Ads for VOD Programming

-- CableLabs Demonstrates Technology from 11 Suppliers at Interoperability Lab Event
U.S. cable operators may be ready to add interactive advertising to video-on-demand programming, based on the results of interoperability tests that CableLabs held recently in Colorado. Among the interactive features CableLabs and 11 technology suppliers demonstrated at its Interoperability Lab event was the ability to run interactive applications within VOD content, including a VOD server playing an ad with a RFI (request for information) application. CableLabs said the event also demonstrated the integration of the...