ad management

Suddenlink Deploys OpenTV's EclipsePlus Ad Campaign Management System

--System Will Manage Cable Operator's Central and Western US Ad Sales Operations
Interactive TV and advanced advertising technology provider, OpenTV , announced Tuesday that its OpenTV Eclipse ad campaign management platform has now gone live at Suddenlink Media , the advertising arm of top-10 cable operator, Suddenlink Communications. The Suddenlink deployment was originally announced in May by OpenTV CEO, Ben Bennett, during the company's Q1 earnings conference call ( see the article published on itvt.com, May 8th ). According to OpenTV, EclipsePlus will manage all Suddenlink's local...